Stewart, 69, whose empire includes publishing, broadcasting and merchandising, is the inspiration behind an animated, multimedia Internet series called "Martha & Friends" that makes it debut on AOL Kids on Friday. The 26 short webisodes feature a 10 year-old blonde Martha as a problem solving, craft-loving girl who with her three friends and two dogs shows kids how to do it themselves.

The series is aimed at 6-11 year-old girls and also features interactive online games, activities and projects. "Ever since I was a little girl I've had a passion for crafting and cooking, and my hope is that this series will inspire a whole new generation of do-it-yourselfers," Stewart said.