Still, ARC Entertainment isn't admitting defeat, declaring the film's limited opening "strong" while pointing to several sold-out performances. "We are extremely pleased with the audience reaction, which has been over-the-top enthusiastic and very passionate, including standing ovations at most screenings," said ARC CEO Trevor Drinkwater.

"We expect word-of-mouth to keep ticket sales strong and we will definitely expand the film to a wider national audience. With merely three weeks of preparation and a virtually non-existent traditional advertising spend, the film did exceptionally well."

Written and directed by conservative filmmaker Stephen Bannon, and featuring commentary from the right-wing elite, the film details Palin's rise from simple hockey mom to defeated vice presidential candidate and mid-term gubernatorial dropout. The narrative tells the story in the happy way the "mainstream media" purportedly refuses to.