Between 2011 and 2015 the brand with the four rings plans to invest around 11 billion euros, mainly in new products, in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" (Advancement through Technology) slogan. Jeff Mannering, MD, Audi Middle East, said: "Audi has lots to present this year. We are aiming for 25 percent growth in 2011. Being able to showcase our new products and the interaction with Audi enthusiasts are an important part of that.

Visitors of the Dubai Motor Show will have the chance to get up close and personal with our latest models including the Audi A1, A6, A7, A8 L W12 and the R8 GT. We will also show the Audi quattro concept and a new model, but we will keep it a secret for now." Thirty years after the original Audi quattro rewrote the rulebook of motorsports and everyday practicality, Audi moves its most iconic model into the fast lane with this futuristic interpretation.

The Audi quattro concept is a thoroughbred-driving machine with 408 hp, five-cylinder turbocharged engine, a lightweight body and - of course — the latest generation of quattro permanent all-wheel drive. The very first glimpse of the new Col de Turini White show car awakens memories of another legendary ancestor: The 1984 Sport quattro, a 306 hp evolutionary stage of the Audi quattro Coupé with a shortened wheelbase.