The Redtag Group now boasts 77 stores in the Middle East.

The Dubai-based value fashion chain has dramatically altered the region’s retail landscape in a short span of time by offering an affordable range of quality fashion wear and home ware.

Ernest J. Hosking, CEO of the Redtag Group, said: “By opening our 38th Redtag store in the Kingdom, we have taken a significant step forward in our plan to position Redtag as a fashion and home retailer who makes the shortlist of any price-sensitive shopper. Redtag is already a force to be reckoned with in Bahrain, Kuwait, Qatar, the UAE and Jordan, and we want the brand to achieve the same stature in Saudi Arabia during 2011. Shoppers at the Redtag stores across the Kingdom can expect to pick up good quality fashion wear and home ware at affordable prices. They can also expect to see new collections in the store regularly and frequently.”

Riaan Albertyn, Redtag stylist, said: “We are delighted to open the doors of our stores to the public. We strive to provide our customers with the latest fashion and styling but at affordable prices. Our main theme for Winter 2011: “To be amazed and filled with wonder!” It’s all about the imagination and where it can take you. We add charm to our everyday lives with the imagination of faraway countries and mythical places.”