In order to ensure the continuity of the idea of the forum, which focuses on supporting the academic field of the media, the organizers with the 1st AMAF discussed through two weeks all the options and opportunities they could provide with the 1st AMAF panel discussion team.

The panel discussion team consisted of King Abdulaziz University's Media and Communication Professor Saud Kateb, Media lecturer at Westminster University Tarik Sabry, and American University in Dubai Dean and MBC Group Director Ali Jaber who presented the (media academics) point of view.

Also Alhayat newspaper veteran columnist Jihad Alkhazin, the quarterly Journal Magazine of the Organization of the Islamic Conference Managing Editor Maha Akeel, and Alwatan's former Deputy Editor Abdullah Algubeia presented the media practitioners their points of view.

The forum recommendations:

1. Offering consultation service before the academic year begins to Arab students applying for the postgraduate degree in media studies. It will be launched in June 2012 with the support of the 1st AMAF panel discussion team, and additional media experts wanting to join and support these students. Each postgraduate will be given enough time to discuss his/her topic and proposal (maximum 3,000 words). Papers should be submitted in May.

2. Offering media academics work placement weeks at Arabic news establishments in London.

3. Launching a competition on the SJCUK YouTube channel where Arab media academics post a 10-minute creative presentation video in Arabic on their topic of research, which will start this December. The top winners with the highest video hits will win a trip to London to attend the second version of the AMAF next year.

4. Running a job fair and inviting media establishments' heads and officials to attend and hire new talented postgraduates during the 2nd AMAF.

5. Running an exhibition on successful Arab media projects alongside the 2nd AMAF.

According to the President of the SJCUK and PhD researcher at Goldsmiths, University of London, Bader Bin Saud, the two-year-old SJCUK took on its shoulder the mission to take these ideas and develop it further and deliver an even better project. Implementing these recommendations is a proof of it, he said, adding that that these projects would be dedicated to all Arab students applying for a postgraduate degree in media in the UK or outside.

"Since the idea of the 1st AMAF came up, the flow of ideas kept running among the SJCUK members. The club managed to implement most of the ideas which gave room for the different media forms to be presented, from print, broadcast to online, not to mention workshops and even stand-up comedy. It was our opportunity to benefit from each other and especially from very well known established media specialists," said Bin Saud.

Students usually suffer on account of not finding the right topic or reasons to defend their choice of topics when applying for a postgraduate degree, said Najat Al-Saeid, one of the 1st AMAF coordinators and PhD researchers at the University of Westminster, focusing on the role of Arab media in women development addressing illiteracy, violence, and poverty. Hence these services, which will allow students to get feedbacks, will hopefully ensure they are on the right track with confidence, she said.

There is not a winner or loser in these services and events, Al-Saeid said, "They are, and we are all winners, because in a way when it comes to media there is always something that could fit in our daily lives' media practice despite our various interests in the field." After the forum, she added, a rich Arab media social network was formed and we will hopefully utilize it to help meet our slogan, "Toward a better media future."

In addition, these projects will be uploaded on the non-profit UK registered organization consisting of more than 50 members on the SJCUK social network channels for all Arab students to benefit from for free.

The 1st AMAF, which attracted many participants and attendees from around the Arab region including the participants from Saudi Arabia, Algeria, Egypt, Palestine and Lebanon, is one of many activities the SJCUK conducts. Its calendar year is full of activities including a bee-hive, and the club for example has just inaugurated its new branch in Cairo with coordination from Abdullah Saharti and Qutibah Turkistani, and consisting of around 10 Saudi media students on Nov. 19. The club is also getting ready to elect a new president and coordinator for its third year. Saudi lawyer based in the UK Bader Al-Jaafri is supervising the elections and will announce the names on Nov. 26.

Additional information could be obtained via the SJCUK Facebook fan page, or Twitter account.