According to the company, this initiative comes in response to the latest decision from the Ministry of Labor to make shops selling women’s fashion staffed only by female workers.

Al-Hukair and Partners are the agents of several international women's clothes brands and the initiative is considered an important step to create job opportunities for women in cooperation with BRJ.

Rola Basamed, BRJ director at Serafi Mall in Jeddah, announced that the women’s employment center at BRJ has created over 300 job opportunities for Al-Hukair. She added that more and more women are applying every day and that BRJ interviews the applicants and recommends them to companies interested in hiring women.

The Human Resources Development Fund (HRDF) supports the initiative by paying half of the employees' salaries for three years. In addition, the HRDF provides free training courses for interested companies.