The workshop was organized in line with the policy of the university in providing community service and continuing education. Professor Bennis described the role of strategic planning and its value to help executives perform their roles. It guarantees constant growth of organizations. He explained SWOT analysis and many other aspects of strategic planning.

The workshop focused on the key challenges in the present fierce competition between businesses. Growing international relations and interdependences have brought additional challenges. It requires best plans to deal with the various conditions to find solutions for changes in professional initiatives.

Importance of strategic planning and necessary steps to overcome the challenges were also discussed. "Achieving goals won't be possible without strategic planning," said Professor Bennis.

Workshop participants learned about leadership and management skills for development. They learned that they must face challenges to enhance leadership skills.

Teamwork and hierarchical structures were explained in practical context. Executives were advised to use new strategies for professionalism with thorough understanding of the personality and leadership styles.

Effective communication, conflict resolution, personal and organizational change and innovative management techniques were the focal areas of this workshop.

Earlier Professor Bennis called on Eastern Province Gov. Prince Mohammad bin Fahd at the governorate in Dammam. PMU Vice Rector for Business Affairs and Development Dr. Adel Al-Saleh coordinated visit.