One of the Kingdom's leading luxury car and limousine rental companies, Autoworld has invested in the BMW 7 Series vehicles as part of its 2012 strategy to provide more premium cars to its customers. This is the second agreement to be completed with the BMW Group importer after having successfully collaborated in 2011 for the addition of 10 MINI vehicles to its fleet.

Anees Abdeljaleel Jamjoom, MD, MYNM (BMW), said: "The BMW 7 Series flagship model represents the best in comfort, luxury, power and driving pleasure. Adding this model to Autoworld's fleet will strengthen our partnership and enable a wider segment of the public to enjoy the sheer-driving pleasure of BMW's top-of-the-range vehicle."

Emad Alzain, CEO, Autoworld, said: "Our ultimate objective is to satisfy our customers' demand for premium cars both on the daily rental and on an operating lease level. Adding the flagship BMW 7 Series into our fleet is a natural fit as the model exemplifies the very best a brand has to offer. This is part of our expansion strategy for 2012, as we are also planning to reach 26 branches and service centers within the Kingdom, including King Khaled International Airport in Riyadh."

Mohamed Yousuf Naghi Motors has enjoyed a successful partnership with Autoworld since last year, having provided 10 MINIs to the company's fleet and therefore enabling a wider segment of the public to enjoy the exciting go-kart MINI drive experience.