The new products from the Japanese manufacturer include VIERA televisions, LUMIX cameras, audiovisual equipment, air conditioners, air purifiers, washing machines and refrigerators with the new Econavi and Nanoe-g technology. New models for office automation and industrial solutions were also introduced.

“As the company expands its market reach to include the African continent and Indian Ocean countries, Panasonic is proud to introduce to the region a complete new range of innovative and eco-friendly products. We are confident that these new additions to our portfolio will once again meet the needs of all our customers and consolidate our industry leading position,” said Seiji Koyanagi, MD, Panasonic Marketing Middle East and Africa FZE.

A new range of “World’s first” Tropical Inverter Air-conditioners were introduced. The Inverter 55 series can cool 1.5 times faster and saves 30 percent more energy compared to the conventional model of air conditioners.

Keeping with the eco theme, the new ECONAVI washing machines now reduce wash time and power consumption by 45 percent as well as consuming 40 percent less water.

Panasonic also introduced stylish and powerful new vacuum cleaners and 360-degree irons and kitchen appliances. New additions in the beauty and health category included the Milano series of shavers and mobile beauty products.

Key among its flagship products is the new range of VIERA televisions, which incorporate cutting-edge design, enhanced picture quality and a series of energy efficiency features.

All future VIERA televisions will serve as ‘smart’ interactive communication devices, providing users with an infinitely configurable and immersive new TV-viewing experience, as well as easy access to the Internet.