Columnist

Author

Mazen Hayek

Mazen Hayek is a media consultant. X: @HayekMG

Latest published

Money, tech, media and influence — the Gulf’s playbook in 2025 and beyond

For years, the Middle East’s media story was framed around platforms. That era is ending. The real transformation is structural: who controls capital, who earns trust, who captures tech, and who shapes global narratives.

December 19, 2025

Leadership, authenticity and impactful communication in the age of AI

As artificial intelligence reshapes our lives, one truth stands out: the leaders who thrive will be those who never abandon the one advantage machines can never replicate — being human.

November 17, 2025