BaByliss’s new hair styling technology, Curl Secret IONIC, has been introduced and is available in the Saudi market with showrooms of AAW Trading Company, its exclusive distributor in the Kingdom that has stores for household and hair care appliances.

BaByliss says: “It is time to stay away from the done-up look and enjoy summer coiled waves that are guaranteed to drop jaws with BaByliss’ latest innovation in hair styling technology: the BaByliss Curl Secret IONIC Styler. Not only does this cutting-edge novelty brace an anti-static function, but it also enhances the frizz-free smoothing effects and brings out the brighter luxurious shiny tone that we love.”

According to the company, BaByliss Curl Secret IONIC Styler works like magic. “Like an illusionist about to perform a trick, lock a streak of your hair, clamp it at the roots in the crater of the device and watch as the length of your hair disappears in it. Wait for a few seconds until you hear the beep and effortlessly release your grip, remove the device and witness the perfect long-lasting curl appear before your eyes.”

Expert styling has never been so easy with automatic BaByliss Curl Secret IONIC Styler that boasts a professional quality-heating element for fast and lasting curls and a ceramic coating for softer, shinier and better-protected hair. “With its ionic setting that eliminates static for a perfect frizz-free finish, and heat time features set to create various curl effects, suddenly the perfect curl doesn’t seem so complicated.”