Babyshop, described as the region’s fashion destination for children, sets yet another milestone with the opening of its 30th and 31st store in the Western Region — at Al Emmam Al Bukhari Road, Near Saudi German Hospital, Aziziyah District, Madinah, and Flamingo Mall, Prince Majed Street (Al-Sabeen Street), Jeddah respectively.

Specializing in toys, fashion clothing, baby basics, nursery furniture and much more for newborn babies, toddlers and children up to 16 years, the product range at these new Babyshop stores feature style, quality and the latest international trends for the young fashionistas.

T.S. Vedapuri, Al Bandar Trading's COO for Western Region, said: "We have come a long way in Saudi Arabia and the journey so far has been extremely rewarding. Babyshop is now synonymous with quality children’s clothing and toys and we are proud to have catered to the needs of this segment for over 20 years. The continued patronage from our customers has greatly encouraged us to expand our presence in this region and we intend to open more stores in the near future."

Babyshop has revolutionized retailing for children and mothers by understanding the needs of this group and delivers products and services in a pleasant, fun environment, he added.

The chain's international brands includes Lee Cooper, Barbie, Disney, Graco, Ferrari (cycles and car seat), Maclaren (car seats), Maui & Sons, Fisher Price, Little Tikes, Peg Perego and several others. It also has its own in-house brands: Juniors, Giggles and Gear.

The newly opened stores stock Babyshop’s Summer Festive Collection 2013, which promises to bring in the verve and joie de vivre in every child this Eid Al-Fitr and the months preceding the festival. The latest collection reiterates Babyshop’s position as the destination store for children, offering fashion at great value.