Marking a new female focus for the company, Huawei unveiled in Saudi Arabia the jewel, elegant and topaz premium versions of Huawei watch, which is made in collaboration with Swarovski’s gemstone business.

Initially unveiled during CES 2016, the jewel and elegant and topaz models of the Huawei watch are now available across the Saudi market.

To offer consumers in Saudi a first-hand look at the women’, Huawei is at the Bisat Al Reeh charity festival at the Jeddah International Exhibitions & Conferences Center in Jeddah from June 12. The display continues till June 17.

“It is a high-end fashion accessory, for a high-quality way of life. Huawei has intelligently combined the classic, timeless design of women’s wrist wear, with the inventive features of a smart watch,” said Huawei VP in Saudi Arabia Pablo Ning.

He added: “The Huawei watch has timeless designs, aimed at women.”

Pablo said: “The jewel, elegant and topaz models of the Huawei watch differ from competitors’ models by being the first classically designed smart watches aimed at women. Never before had wearables truly bridged the gap between fashion and technology. The Huawei watch is inspired by classic watch designs and epitomizes premium craftsmanship, with unrivalled fashion desirability.”

He added: “The Huawei watch’s smart technology allows you to stay connected and it runs with truly smart technology within.”

“Huawei believes in the embrace of fashion and technology. The jewel, elegant and topaz models of the watch continue the original watch’s manifestation of this vision. Until now, there has not been a single product that truly embodies the embrace of fashion and technology for women. Now, the Huawei watch does that,” he added.

Joining the classic, active and elite smart watches released last year to critical acclaim, the new jewel and elegant editions offer two stylish options aimed at women.