As part of its Ramadan celebration, L’Azurde hosted a sahoor party for a group of key media representatives in Riyadh.

A number of L’Azurde’s senior managers were also present.

Ayman Al-Haffar, executive GM of the group, expressed his thanks to the invitees and gave an overview on its new expansions and projects in the GCC, in addition to revealing the new strategy of the group, and the current situation of the jewelry market and promising prospects locally and regionally.

L’azurde also unveiled a new strategy to strengthen its position in the global gold market through developing its brand to compete with the other international brands.

With its experience exceeding 30 years, L’azurde seeks in the new strategy to raise its market share to 40 percent of the jewelry market in Saudi Arabia.

It has started executing a plan to open 30 showrooms during the next three years to join 10 existing ones in the MENA region, specialized in selling different collection of diamond.

This strategy aims to consolidate L’Azurde leadership with its distinctive position in the formulation and distribution of jewelry, making it “number one in this field in the Middle East-Gulf region.”

L’Azurde was able to have access to Arab women and meet all their gold and diamond needs by wearing the distinctive cut from L’Azurde.

L’Azurde’s new identity announcement on its own channel on YouTube has also been a success going by an estimated one million viewers it has attracted.

L’Azurde seeks in its new strategy to make different designs while reflecting on its heritage in all its collections and focusing on the beauty of Arab women.