The evolving personal care brand from SPRET Retail, Magiff has announced the launch of new business franchising schemes that would transform the local retail practices.

The schemes would also contribute to the women's efforts to penetrate the local workforce and come at a time Saudi entrepreneurship is gaining momentum as a major contributor to the Kingdom's future generating more than 25 percent of jobs in Saudi Arabia.

Magiff is a personal care brand with focus on hand and feet care established in coordination with the world's leading franchising strategy consultancy, Francorp. Launched globally in the United States in 1993, the brand is at the doorstep of a major expansion phase in Saudi Arabia with unique franchising schemes as local consumers have increasingly been demanding for the world's latest trends.

In fact, the Saudi retail beauty sector has been witnessing one of the world's highest growths exceeding the 30 percent mark across all levels and outperforming the 10 percent global level with special interest in innovative specialized products such as hand and nail care.

This entire positive outcome is also backed by the demographic and shopping trends that indicate continuous growth exceeding 20 percent year-on-year due to a severe shortage of shopping space despite the presence of more than 60 malls in Riyadh and Jeddah alone.

Naseem Ahmad Jawa, director retail of SPRET, the trading company of Magiff, said: "We are pleased to launch today an innovating franchising scheme for the Saudi market that will help creating hundreds of jobs in the coming three years. Small and medium enterprises (SMEs) would be the focal point of interest for Magiff franchising module targeting the young generation that forms more than 70 percent of the Kingdom's population. We call upon all SMEs to explore the genuine opportunities in our franchising schemes. Saudi women's entrepreneurship potential is also another opportunity empowering local women that represent a major and relevant source to the development of franchising sector, especially in the beauty sector that appeals profoundly for women."

In addition to conventional retail space in malls, major new additions will take place with the huge expansion plan at Jeddah's King Abdulaziz Airport and its duty-free that will open in 2017, the expansion of Janadriah Festival retail capability, and the all year round Umrah visa policy.