After adopting the culture of innovation throughout its operations, SEDCO Holding continues to invest in creativity through Multaqa SEDCO 2013 under the theme “Embracing innovation.” The event, held at Leylaty Hall in Jeddah, was attended by Saleh Salem Bin Mahfouz, chairman of the board of directors of SEDCO Group, Anees Moumina, CEO of SEDCO Holding Group, heads of sister companies, senior executives, administrative staff and employees.

Multaqa SEDCO is a platform where the group’s companies and employees meet to exchange ideas, knowledge and experiences, and discuss ways to help the group’s growth and development.

During the event Bin Mahfouz said in his opening speech: “SEDCO Group continues its quest for innovation and excellence, and has renewed its commitment to adopt the highest standards to achieve the greatest results. We look forward to continuing the growth achieved by the group’s companies, while striving to create new projects and acquire others, which is why we need creativity and innovation to seize promising opportunities that are available in our business.”

Bin Mahfouz added: “After establishing innovation as an essential element in SEDCO’s structure, we are working intensely to harness the tools through which we can improve performance, enhance revenue and duplicate success in order to maintain SEDCO’s position at the forefront and confirm its leadership in the areas in which we operate. Ambition and spirit of innovation, which is embodied by the employees of SEDCO, is what we are celebrating today.”

“The growth and the expansion of our business is a direct consequence of the fact that our employees are at the top of our priority list and because their value is ingrained in our considerations and goals,” he said.