Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, is holding the Samsung Fair at Gharnatah Mall in Riyadh.

The fair showcases the latest products that define its vision for the consumer electronics industry, where technology enables consumers to discover a world of possibilities.

During this second launch, Hwang Sung Woo, audiovisual director of Samsung Electronics, said: “The Samsung Fair demonstrates how Samsung is redefining product categories across all of its product lines, reinvigorating the consumer electronics market with seamless content discovery, intuitive control, and personalized user experiences.”

He said: “It is just as important for us to showcase them in Jeddah as we have now in Riyadh.”

The fair in Riyadh ends on Aug. 1.

Samsung launched the S9 UHD TV, which represents one of the largest screens in home entertainment viewing with brilliant picture quality in ultra-HD resolution.

The F8000 is available in sizes of 46, 55, 60, 65 and 75 inches and the F7500 is available in 40, 46 and 55 inches.

They all respond to consumer demand for premium design.

Samsung’s environmental-friendly T9000 fridge of 900 liters storing capacity automatically adjusts cooling speed in response to temperature fluctuations for more energy, efficiency and strengthened durability thanks to its new digital inverter compressor with a 10-year warranty.

Another performing cooling system is the one integrated in the new space-efficient compact, modern and sophisticated Q9000 AC, which eliminates viruses as the three fans operate independently to enable suitable cooling modes for each situation.

Samsung’s new Yukon Washer is care and protection in a bubble. It is a 17-liter capacity washer and a nine-liter capacity dryer.

It is one of the 12 latest EcoBubble models, which uses 70 percent less energy and comes with a 10-year warranty for its digital programming.

Samsung Saudi Arabia has been ranked for the 2nd year in a row as number one on list of top 10 buzz rankers by YouGov Brand Index.