Facebook continues to roll out more attractive features for video-content publishers.

According to Variety, since June, users have watched an average of more than 1 billion videos per day on Facebook, with video views climbing 50 percent from May through July of this year, according to the company. More than 65 percent of video views are on mobile devices.

Now, Facebook is adding a pair of YouTube-like features. In an update that will start rolling out this week, Facebook users will be able to see how many views a video on Facebook has received, something that’s been part of YouTube’s service for years. On Facebook, view counts will be shown on public videos to help people discover new, popular videos.

Another feature, which Facebook is currently testing on mobile, displays related videos after users finish watched a clip (also a longstanding YouTube capability).

The moves show that Facebook (and Twitter) are trying to evolve into more robust video platforms, even as YouTube is trying to become a more social platform.

Over all, Facebook’s goal with video is to build “a compelling offering around our partners’ content,” said Justin Osofsky, VP of media partnerships. “Things that drive engagement on Facebook are a win. Things that drive distribution to our partners’ sites are a win.”

The latest enhancements come after a series of other video upgrades by Facebook. Last year, it bowed auto-play videos (which Osofky called a “‘Harry Potter’-like experience) and this summer it improved video rankings in users’ newsfeeds aimed at displaying more videos that are relevant. In addition, Facebook added the ability to insert “call-to-action” buttons in native videos to let users click to launch an external website or app, or take another action.