Saudi startup Sawwagy wins GITEX honor

The Sawwagy and UXBERT teams are proud of their achievement at GITEX 2016.
Updated 21 October 2016

Saudi startup Sawwagy wins GITEX honor

In a competition filled to the brim with hugely talented and innovative startups from across the Arab world, Saudi startup Sawwagy has come out top to win “best Arab startup” at the GITEX 2016 Startup competition.
A Saudi designed and built application, Sawwagy is a unique solution to a unique problem.
With family drivers a daily part of life in Saudi Arabia, almost everyone has had to deal with the headache of time wasted waiting for the driver to find you, spending 40 minutes on the phone giving directions or having them say they’re 5 minutes away when it’s really closer to 30.
Sawwagy makes every one of those headaches a thing of the past.
With its simple and intuitive design, you can send your location directly to your driver’s own dedicated app and request a pick up. The app provides an estimated pick up time and lets you track your car in real time as they make their way to you.
And with automatic notification for when your driver arrives, you’ll never have to spend time waiting in the burning heat for them to show up.
The app also works great for sending drivers to a new location to complete a delivery or to pick up someone else.
Designed in Saudi Arabia’s first Usability Testing lab at UXBERT, the app has been rigorously tested with real drivers in Saudi to ensure that its interface is incredibly simple to learn and use.
Launched 2 weeks ago, the app has already seen an explosion in downloads, 3,000 and counting, and that was before the award announcement. All of which proves that the app is a product families in Saudi Arabia want.
With plans to introduce additional new features, such as monitoring car speeds, scheduling pickups and dropoffs throughout the day, and a whole lot more, Sawwagy is the best way to ensure your family’s safety on the road.
The team behind Sawwagy are proud of not just the award at GITEX 2016, but just as importantly they’re proud to be a part of the Saudi startup scene.
The hope is that they can use their success to help bring more attention to the incredibly talented community of Saudi entrepreneurs and innovators who are already doing amazing things.
What can you do with the Sawwagy app?
● Ensure your family’s safety on the road
● Know exactly where your car is and where it’s going
● Instant notifications when a drop off or pick-up has been completed
● Instant notifications for when the driver has arrived and is waiting


Michelin-starred chefs delight Riyadh foodies

Guests at Taste of the World, Riyadh, a six-day extravaganza featuring some of the world’s best restaurants in the capital’s Digital City, sipped mocktails while listening to live acoustic music on the Music Stage.
Updated 17 November 2019

Michelin-starred chefs delight Riyadh foodies

Taste of the World, Riyadh has been heralded as a great success by both event organizers and the 14,000 visitors that attended the six-day extravaganza in the capital’s Digital City.
Commissioned by the General Entertainment Authority, this bespoke edition of the festival, created especially for the Riyadh Season, featured 14 of the world’s best restaurants, boasting a combined 13 Michelin stars.  
Throughout the festival, the participating restaurants featured an exclusive menu of three dishes, served in taster-size portions — two of each restaurant’s signature dishes, as well as a Saudi-inspired dish that the chef had exclusively designed for Taste of the World, Riyadh. Visitors looking for a more exclusive experience were welcomed to The Taste Residence where they were treated to a four-course dining experience with Michelin-starred chefs.
Another major attraction that drew large crowds was the Fire Pit, where local star chefs Areej Al-Shareef, Abdelelah bin Jarid and Fahad Bokhari showed off their talents alongside the global superstars. Hosted by Saudi culinary star and presenter Rakan Aloraifi, spectators enjoyed cooking demonstrations, tasting sessions and a live DJ.
In another area of the festival, guests sipped mocktails while listening to live acoustic music on the Music Stage.  
Award-winning chef Shane Osborn from Hong Kong’s Arcane said “Taste of the World, Riyadh has far exceeded my expectations. I have been fortunate to have experienced many similar events around the world but this one in Riyadh is both very unique and very different to anything that I have experienced before. It is the people of Riyadh who have really made it special and welcoming.”

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14,000 - of the capital’s cosmopolitan citizens visited the six-day culinary festival, featuring 14 of the world’s best restaurants and boasting a combined 13 Michelin stars.

Pascal Aussignac from London’s Michelin-starred Club Gascon said: “The smiles of the people whilst trying my food and their inquisitive questions about the meals prepared made it truly very special. I am
very happy to be here in Riyadh and to have taken part in this exciting event.”
Saudi chef Al-Shareef said: “I am very happy to be here and taking part in Taste of the World, Riyadh. I am also very proud in being the only female Saudi chef taking part and my experiences at the Fire Pit were very exciting and fun.”
Chef Aloraifi said, “This is the first time that Taste of the World has taken place in the Kingdom and people have been very excited about the occasion, the activities and the cooking demonstrations ... Hopefully next year we will be back again and will be able to add more local touches to the program.”
Based on the overwhelming enthusiasm and fast-selling ticket sales that has greeted the Taste of the World experience, organizers said they are looking forward to announcing a 2020 event soon.