FaceOf: Salman Gasim, CEO of Jeddah-based Swiss Hospitality Co.

Salman Gasim
Updated 06 March 2019

FaceOf: Salman Gasim, CEO of Jeddah-based Swiss Hospitality Co.

  • Gassm is also the co-founder of SEA Ventures founded in 2017 in Jeddah
  • He holds a bachelor’s degree in the art of hospitality management and events from the University of Derby in England

Salman Gasim has been the chief executive officer at the Swiss Hospitality Co. (SHC) since 2014. 

The SHC, a Jeddah-based firm, was established in 2014 and built around Swiss hospitality standards, combined with Saudi cultural values.

Gasim is also a board member of the Saudi-Swiss Business Council (SSBC), which falls under the Saudi Council of Chambers of Commerce and Industry.

The aim of the SSBC is to assist Swiss and Saudi businessmen to maintain effective communication and to provide means to stimulate bilateral trade and investment.

Gassm is also the co-founder of SEA Ventures founded in 2017 in Jeddah. It aims to develop highly skilled entrepreneurial leaders whose enterprises will develop their countries to a brighter sustainable future.

He is also the executive director of the Swiss Arab Network based in Zurich Area, Switzerland since 2017. It is a Swiss nonprofit association that strives to bridge gaps, promote sustainable exchange and intensify the mutual understanding among Swiss and Arab people. Gasim has been  a representative of the Swiss Education Group based in Montreux, Switzerland since 2015. 

He holds a bachelor’s degree in the art of hospitality management and events from the University of Derby in England. 

He also holds a higher diploma in hospitality and events management and a diploma in hotel operations management from the Swiss Hotel Management School in Montreux, Switzerland. 

The SHC recently launched the “Saudi Tourism Training and Recruitment” (STTAR) accelerator program, aimed at boosting the careers of talented young people wishing to forge a path in the hospitality industry, in partnership with the Majid Society, a nonprofit, meritocratic organization focused on empowering disadvantaged people.

“In Saudi Arabia, we have hospitality in our DNA, but unfortunately, we don’t have the standards,” Gasim told Arab News. “We are trying to learn from the best, which is Switzerland.”

Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 12 min 47 sec ago

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.


Tickets available at ksa.thecolorrun.com, children go free!

Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!