Saudi visual artists take part in Qatif transformation project 

Misk Art Institute is one of Misk’s initiatives that seek to enrich the artistic culture and support creative experiences by organizing events that connect artists. (SPA)
Updated 15 April 2019

Saudi visual artists take part in Qatif transformation project 

  • Misk Art launches Tajalat initiative to promote national cohesion
  • Saudi artists excited over the opportunity to showcase Kingdom’s cultural diversity

QATIF, Eastern Province: The Misk Art Institute has launched Tajalat initiative in Qatif as part of the central Awamiyah project to bring together visual artists from all across Saudi Arabia to carry a message of love by promoting the rich culture and heritage of the Kingdom. 

Misk Art Institute is one of Misk’s initiatives that seek to enrich the artistic culture and support creative experiences by organizing events that connect artists. It is a cultural organization operating under the auspices of the Misk Foundation, established by Crown Prince Mohammed bin Salman. 

The central Awamiyah project in Qatif was opened on Jan. 31 by the governor of Saudi Arabia’s Eastern Province, Prince Saud bin Naif. Local Mayor Fahd Al-Jubair said he was delighted at the progress made in central Awamiyah, which he hailed as one of the most ambitious transformations in the Kingdom.

“The inauguration of the central Awamiyah project is a vital step in the comprehensive development of Qatif and its cities, so that it remains a cultural hub,” he said.

Twenty-two male and female visual artists are taking part in the initiative that will help transform the area into a jewel of Saudi urban heritage. Misk Arts Institute CEO Reem Sultan extended thanks to Qatif people for hosting the Tajalat initiative. She said the institute always works on initiatives that support art and artists throughout the Kingdom.  

The Saudi Press Agency quoted several artists as saying that the initiative is an extension of the success of its first edition that was launched as part of the Winter at Tantora cultural festival in Al-Ula. It aims to provide artists a platform to discuss the Saudi art scene and promote creative activities in the Kingdom, they said.

Munir Al-Hajji, a visual artist from Qatif, said the initiative is very important as it promotes different art forms and contributes to promoting the message of love and peace and showcases Saudi Arabia’s rich history and bright future through art.     

He said several artists from different parts of the Kingdom are taking part in the second season of the initiative. “Taking part in the initiative is an honor,” Al-Hajji said. He said the artists see this as an opportunity to their nation and to boost national cohesion.

Many artists see this event as an opportunity to promote the diverse culture of the Kingdom and to achieve unity through diversity.

Al-Hajji stressed the importance of organizing such events for the preservation of regional and national heritage.

Abdullah Al-Tamimi from Riyadh said the initiative carries a message of peace, security and love among Saudi citizens. He lauded the Misk Foundation for this initiative.

Visual artist Layla Nasrallah from Qatif said that organizing this initiative is a dream come true to the region’s young men and women. She said the participation of visual artists from all over the Kingdom represents a cultural dimension. “Art is a message and it is the responsibility of artists to deliver it to future generations,” she said.

Youssef bin Ahmed Jaha, an artist from Makkah, said such initiatives help enrich the creative experiences of artists.

Visual Artist Sima Abed Al-Hay from Qatif stressed the importance of the initiative that constitutes a new beginning featuring the cultural and heritage aspect of the Kingdom.

Visual Artist Zaman Jassem from Qatif was delighted at the participation of so many visual artists, who got the opportunity to showcase their work through the Tajalat initiative. 

He said the initiative reflects the diverse cultures thriving across the Kingdom. Jassem said the initiative aims to promote humanitarianism and development and it seeks to promote peace and harmony.

 

QATIF, Eastern Province: The Misk Art Institute has launched Tajalat initiative in Qatif as part of the central Awamiyah project to bring together visual artists from all across Saudi Arabia to carry a message of love by promoting the rich culture and heritage of the Kingdom. 

Saudi visual artists take part in Qatif transformation project 

 


Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 16 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.

FASTFACT

Tickets available at ksa.thecolorrun.com, children go free!

Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!