Deal to create largest Arab digital marketing network

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.
Updated 17 June 2019

Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”


LuLu Group announces SAR1 billion expansion plans

Updated 14 October 2019

LuLu Group announces SAR1 billion expansion plans

  • Group also launched SAR1 million 10th anniversary promotion

RIYADH: LuLu Hypermarkets, one of the largest retailers in the region, is upbeat about the investment climate of KSA and is planning to expand in the coming years.

Talking to media during the group’s 10th anniversary celebrations held at Atayaf Mall in Riyadh, chairman M. A. Yusuff Ali unveiled LuLu Group’s plans.

Saad Al-Gamdi, Head of Saudization Programme (Tawteen) at the Ministry of Labour, along with Yusuf Ali, Chairman of LuLu Group, officially inaugurated the anniversary celebrations in the presence of senior officials and a large number of shoppers. 

Elaborating on LuLu Group’s journey so far, Yusuf Ali said: “With a modest beginning in the 2009, today we have 17 hypermarkets, 12 Aramco commissaries and National Guard supermarkets which is a testimony to our acceptance in the country, thanks to our fair pricing and highest quality product range.

“We see tremendous growth opportunity in the Kingdom. We have already announced that by year 2020, we will open 15 new hypermarkets in Saudi Arabia. Under this plan, 3 hypermarkets have already been opened and another 11 hypermarkets will be completed before end of 2020 at an investment of SAR1 billion ($266.6 million).

“This includes 4 in Dammam, 6 in Jeddah and 1 in Riyadh. This is apart from the SR1.7 billion that we have already invested in the Kingdom until now.”

During the occasion, LuLu also honored 10 long serving Saudi nationals with gold medals and certificates who were all part of LuLu’s growth story in the Kingdom.

Congratulating the Saudi staff, Yusuf Ali said: “We consider it our duty to nurture them as we have a very hardworking, dedicated and productive manpower among Saudi nationals.

“LuLu Group currently employs 2,700 Saudi nationals including 700 women in their various hypermarkets across the Kingdom. Out of the total Saudi work force employed in our group, half of them are from small town like Hail, Tabuk, Hassa and Jubail.

“Our goal is to give employment to more than 4,000 nationals by the end of 2020 out of which 1,700 will be women,

He added that his group gives priority in generating jobs for young Saudis, especially women. “I think it is the duty of all businessmen and investors to create more jobs for local youth.

“We also take this opportunity to extend our gratitude to King Salman, Crown Prince Mohammed Bin Salman and the government who have always given tremendous support to investments and economic development which ultimately generate more employment opportunities for Saudi citizens.”

To mark the occasion of 10th anniversary, LuLu announced the launch of LuLu-Win One Million Riyal promotion which will run for 10 weeks and 10 lucky winners will each get SAR100,000 cash prize.