Princess Reema bint Bandar meets President Trump, presents credentials as Saudi envoy to US

US President Donald Trump and Ambassador Princess Reema bint Bandar at the White House on Monday. (Saudi Embassy photo via Twitter)
Updated 09 July 2019

Princess Reema bint Bandar meets President Trump, presents credentials as Saudi envoy to US

  • Princess Reema is Saudi Arabia's first female ambassador and 11th Saudi diplomatic representative to Washington

JEDDAH: Saudi Arabia's ambassador to the United States, Princess Reema bint Bandar, has met with President Donald Trump and presented her credentials as the Kingdom's top diplomat in Washington.

"HRH Ambassador @rbalsaud met with @POTUS Donald J. Trump at the White House today to present her credentials as the new Ambassador of the Kingdom of #SaudiArabia to the United States," the Saudi Embassy in Washington said early Tuesday. 

 

"HRH stated that the Saudi-U.S. partnership is essential to the interests of both countries and expressed confidence that the two countries are capable of overcoming any challenges at the regional or global levels," the embassy said.

The new ambassador also announced her meeting with the US president in a tweet.

“Presented credentials today at the White House. Conveyed the well wishes of Kingdom’s Leadership. Looking forward to working on strengthening and solidifying the historic Saudi - US partnership,” she said.

Princess Reema assumed her new office on July 4, more than two months after she was appointed to the key post, replacing Prince Khaled bin Salman, who is now the Kingdom’s deputy defense minister.

She was nominated to the post on February 23 and took her oath before King Salman in Riyadh in April, becoming Saudi Arabia's first female ambassador and the 11th Saudi diplomatic representative to Washington.

Princess Reema is no stranger to the workings of diplomats, having spent several years in the US during her youth when her father, Prince Bandar bin Sultan, was Saudi Arabia’s ambassador to the country.

Before her diplomatic appointment, Princess Reema held various key positions in government as well as civic groups and private firms.

She held CEO positions for Al Hama LLC and Alfa International from 2005 and has launched her own handbag brand, Baraboux, in 2013. She also founded the private equity fund Reemiyah and co-founded Yibreen, a women’s day spa.

She is one of the founding members of the Zahra Breast Cancer Association in Riyadh and is also a member of The World Bank’s Advisory Council for the Women Entrepreneurs Finance Initiative.

She was also vice president of women’s affairs at the General Sports Authority since 2016 before her appointment as ambassador. 


Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 16 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.
Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!