TheFace: Sarah Turkistani, Saudi intrapreneur

Sarah Turkistanni and her son. (AN photo by Ziyad Alarfaj)
Updated 20 September 2019

TheFace: Sarah Turkistani, Saudi intrapreneur

I am driven by gratitude, joy and serendipity. I was born a leader since day one, as I am the eldest of eight siblings. I had to be responsible as I was the role model for my sisters and brothers.

Raised in a small city called Taif, it added a lot to my personality and helped me understand people from different backgrounds.

I am also a wife of a kind man, and a mother of an amazing son. I am proud to be called Om Hazza.

As an intrapreneur, I have a big passion for disrupting the norms, leading change and helping others. I got the chance to do what I love working as corporate social sustainability strategist and social marketing project leader at Nahdi, where innovation and change is the only constant.

With a background in clinical pharmacy and a love of business, I decided to get my MBA. This an interesting combination that bestows on the field of retail pharmacy, and health industry in general, a social marketing twist.

I did not get approval to switch from pharmacy to business from my parents easily, but I am glad that I pursued my dream of being a businesswoman, doing what I like. I got them inspired and today I am happy that I have their blessings.

Ali, my husband, has been nothing but supportive of my journey. I am thankful to have someone who appreciates my ambitions, my sense of adventure and freedom.

I am grateful for every step and challenge I have faced to become who I am today. This has led me to the joy of living in the present and appreciating the moments of my life.

In the serendipity of my life I will have the chance to pursue my new dream of changing the wellness industry for women in Saudi Arabia.


Plan approved to establish Institute of Traditional Arts in Saudi Arabia

The minister of culture announced last August that academies will be evaluated according to the market’s needs. (SPA)
Updated 23 October 2019

Plan approved to establish Institute of Traditional Arts in Saudi Arabia

  • The Institute of Traditional Arts aims to preserve the local identity through teaching arts, contributing to the preservation and development of the Saudi heritage, graduating qualified practitioners, and using arts to raise awareness

RIYADH: The minister of culture, Prince Badr bin Abdullah bin Farhan, on Tuesday, adopted a plan to establish the Institute of Traditional Arts at the Royal Academy of Arts.
The institute will begin receiving applications for the fall of 2020, targeting 1,000 students and trainees in long- and short-term programs.
The Institute of Traditional Arts aims to preserve the local identity through teaching arts, contributing to the preservation and development of the Saudi heritage, graduating qualified practitioners, and using arts to raise awareness.
The institute also aims to encourage artists through programs or partnership with relevant sectors.
The institute is part of the Academies of Arts’ initiative, which was announced in the Ministry of Culture’s first package last March, and the among the quality of life program’s initiatives. The minister of culture announced last August that academies will be evaluated according to the market’s needs, with the first being specialized in heritage and traditional arts and crafts.