AlUla commission gives Seera Group key role at Tantora

Amr Al-Madani, CEO at Royal Commission for AlUla, left, and Abdullah Aldawood, CEO of Seera Group.
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Updated 19 December 2019

AlUla commission gives Seera Group key role at Tantora

The Royal Commission for AlUla has appointed Seera Group as the key destination management company (DMC) for the second season of Winter at Tantora.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Seera Group was chosen for its remarkable services covering travel and flight bookings, airport handling, accommodation, ground transportation in AlUla, guest management, ticketing, VIP services and other value-added offerings.

That is to ensure that visitors from anywhere in the world experience the festival with ease and comfort.

Amr Al-Madani, CEO at the Royal Commission for AlUla, said: “As we welcome visitors to our second season of Winter at Tantora, this partnership will help ensure our international visitors benefit from a smooth and customer-friendly travel experience from door to door. It will provide an opportunity for us to share AlUla’s spectacular treasures, including Saudi Arabia’s first UNESCO heritage site, Hegra, with guests from around the world.”

Abdullah Aldawood, CEO of Seera Group, said: “We are honored to partner with the Royal Commission for AlUla on the spectacular Winter at Tantora festival, and we are thankful to them for their support. Choosing us as a DMC for the event underlines our competencies in offering tailored solutions for international and Saudi-based visitors — covering all aspects of their journey.”

Described as one of the world’s greatest undiscovered wonders, AlUla was positioned on the ancient incense route between Southern Arabia and Egypt. It once thrived as a hub of commercial and cultural exchange.

Seera Group will highlight the destination through its dedicated campaign to promote Winter at Tantora, which is expected to welcome over 40,000 people through the weekend programs. The Royal Commission for AlUla aims to attract 2 million visitors to AlUla by 2035.

The group’s flagship consumer travel brand Almosafer will market the festival extensively across social media and other communications channels and offer visitors an extensive range of package options including accommodation, flights, transportation and ancillary services for both weekend visits or one-day options. Visitors are also offered one-on-one personal consultation with travel advisers across Almosafer’s retail network in the Kingdom.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Al-Murjan, Mediclinic to develop new Jeddah hospital

Updated 01 June 2020

Al-Murjan, Mediclinic to develop new Jeddah hospital

Al-Murjan Group, a Saudi family business group, has partnered with Mediclinic Middle East, an affiliate of the UK’s Mediclinic International, for the establishment of an internationally accredited private hospital with 200 beds in Jeddah. Mediclinic Middle East will manage the hospital and support Al-Murjan Group with expertise and advisory services in planning, design and construction, while the commissioning of the hospital is expected to open by the second quarter of 2022.

Abdulrahman Khalid bin Mahfouz, chairman of Al-Murjan Group, said: “Today, we are pleased to announce the appointment of Mediclinic as our strategic partner for the hospital in Jeddah. We believe this will serve as the cornerstone for high-quality health care services in Saudi Arabia, offering state-of-the-art health care facilities, from some of the best practitioners, using best practices and meet international quality standards, and contribute to the Kingdom’s Vision 2030.

“Al-Murjan has committed itself for over 40 years to delivering excellence in all its areas of work and we view this joint venture as a continuation of that commitment. We welcome Mediclinic into Saudi Arabia and look forward to working together to serve the people of the Kingdom.”

“Al-Murjan Mediclinic will provide more than 1,000 job opportunities, and will create new opportunities for entrepreneurs in the health care sector,” said Sultan Khalid bin Mahfouz, vice chairman of Al-Murjan Group.

David Hadley, chief executive officer of Mediclinic Middle East, said: “We are pleased to announce our strategic partnership with Al-Murjan Group today and Mediclinic’s entry into the Kingdom of Saudi Arabia. There is a growing demand for high quality, internationally recognized standards of health care services in Saudi Arabia. Mediclinic, with more than 35 years’ experience of delivering health care services across Switzerland, Southern Africa and the UAE, is excited by the opportunity to partner with Al-Murjan Group to establish a leading private hospital in Jeddah and further expansion opportunities across Saudi Arabia. We are committed to being an ethical and responsible corporate citizen delivering sustainable, cost-effective, high-quality health care services and outstanding client experiences in all our hospitals and clinics.”

Situated on King Abdul Aziz Road in the northern part of Jeddah, the hospital will address the growing demand for private health care in the Kingdom. The hospital, designed and to be completed in accordance with international standards, will comprise eight floors, offering comprehensive inpatient and outpatient services including general surgery, internal medicine, cardiology, orthopedics, obstetrics and gynecology, pediatrics, emergency, and trauma care.

Phase 1 of the hospital, which is 80,000 square meters, will be built on 18,000 square meters, with an investment of more than SR1 billion ($266 million), with the expansion capacity of another 200 beds on adjacent land set aside for this purpose.