LuLu opens iconic Scotland Yard Hotel in London

The Great Scotland Yard was officially inaugurated by Nicky Morgan, secretary of state; Sir Edward Lister, Prime Minister Boris Johnson’s chief strategic adviser; Mansoor Abulhoul, UAE ambassador to Britain; Mark Hoplamazian, global president and CEO, Hyatt Hotels; in the presence of Yusuffali M.A., chairman of Lulu Group; and Adeeb Ahmed, managing director of Twenty14 Holdings in London.
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Updated 10 December 2019

LuLu opens iconic Scotland Yard Hotel in London

Twenty14 Holdings, the hospitality investment arm of UAE’s LuLu Group International, has completed investments of 1.43 billion dirhams ($389.4 million) in the UK, with the inauguration of the Great Scotland Yard in London. The hotel opened for business on Dec. 9.

The Great Scotland Yard was officially inaugurated by Nicky Morgan, secretary of state; Sir Edward Lister, Prime Minister Boris Johnson’s chief strategic adviser; Mansoor Abulhoul, UAE ambassador to Britain; Mark Hoplamazian, global president and CEO, Hyatt Hotels; in the presence of Yusuffali M. A., chairman of Lulu Group; and Adeeb Ahmed, managing director of Twenty14 Holdings in London.

The historic property was acquired in 2015 for 550 million dirhams ($150 million), and the makeover of the hotel involved a further 250 million dirhams. In addition to the Great Scotland Yard, Twenty14 Holdings had acquired the Waldorf Astoria Edinburgh — The Caledonian in Scotland in 2018 for 440 million dirhams. 

The Great Scotland Yard Hotel, which is being managed by Hyatt under their The Unbound Collection by Hyatt brand, is located in the St. James’s district of Westminster. 

Steeped in history, the Great Scotland Yard was once a dwelling for visiting kings of Scotland during the Tudor period, while today the building is most famous as the former headquarters of the London Metropolitan Police force. In 1910, the building served as the British Army Recruitment Office and Royal Military Police headquarters.

LuLu chairman Ali said: “London is one of the world’s greatest cities and the Great Scotland Yard Hotel represents its illustrious past as well as its modern significance. The hotel spotlights the city’s vibrant history, its several celebrated aspects and its status as a global melting pot. In essence, we have curated an unmatched experience for every guest while recreating the historic premises into a symbol of ultimate hospitality.”

An 1820s Grade II listed building with Edwardian and Victorian architecture, the high-end luxury boutique hotel with seven floors and spanning 93,000 square feet, has 153 rooms and 15 suites apart from a two-bedroom townhouse VIP-suite created from part of the original Scotland Yard Police premises. The hotel also features a library, gymnasium, meeting/conference rooms, a 120-seater conference space/ballroom and VIP function rooms. 

Adeeb Ahamed, managing director, Twenty14 Holdings, said “The Great Scotland Yard Hotel is a dream come true for us, the culmination of a path set long ago, transforming one of the world’s most historic addresses into an icon of modern hospitality. Twenty14 Holdings’ focus remained steady right through, keeping the building’s reputation in mind, every effort made in its rebirth had to be extraordinary, beyond expectations. And, this is what has been accomplished. The Great Scotland Yard Hotel invites you to experience its myriad stories.”

The hotel offers multiple F&B options — The Yard, The Forty Elephants, The Parlour and Sibín — serving international and British modern food under the supervision of acclaimed chef and restaurateur Robin Gill.


AMC launches Saudi Arabia’s first cinema loyalty program

Updated 15 January 2020

AMC launches Saudi Arabia’s first cinema loyalty program

AMC Cinemas has launched the first cinema loyalty program, along with a website and mobile application, in Saudi Arabia, ensuring that all updates and information are available for movie lovers here.

The loyalty program, AMC Da’era, is a first-of-its-kind experience that has been built specifically for the Saudi cinema goer. The app is designed to offer a personalized experience for each guest. With points being earned for every single riyal spent in AMC Cinemas, members keep ascending through each of the tiers by moving from Inner Circle to Select Circle and finally Elite Circle. Alongside each tier, the perks and benefits continue to expand from birthday, anniversary gifts, F&B discounts, free refills, and chances to win tickets to screenings and grand opening events. 

Being a member of AMC Da’era will give users a privilege to be the first to know about any advance tickets and cinema openings via a weekly newsletter.

Users can join AMC Da’era by signing with an AMC account on amccinemas.com or the AMC Cinemas app on iOS.

The new website amccinemas.com is set to be a one-stop digital hub for movie news and schedules in all AMC Cinemas, featuring advanced search tools that allow guests to narrow down their search and select a movie based on the name of the movie or the desired location. The handy booking system allows users to effortlessly purchase and book tickets online and once the transaction is completed, the tickets will be dropped into the visitors’ digital wallet. Moreover, the live chat option provides immediate real time support to help solve any problems and deliver all required information. 

The site also highlights any new food and drinks promotions for customers to benefit from. The new “Remind Me” function will keep cinema lovers always up to date. The website has been designed to be quite similar to amctheaters.com, the most visited entertainment site in the US.

“AMC Cinemas’ mobile application will allow guests to finalize everything in a seamless and speedy way. With a wide range of features that are available in both Arabic and English languages, booking a movie in AMC Cinemas will become a fun and on-the-go process,” a statement said.

AMC currently operates two theaters in Riyadh. According to Adom Aron, CEO of AMC, the company plans to open between eight and 10 theaters by June, between 12 and 20 theaters next year, and 50 theaters in the next three to four years.