Bostik, an Arkema company, and Gerflor Middle East have signed a manufacturing and distribution agreement, kick-starting the production of Bostik’s flooring range in Saudi Arabia.
With the local manufacturing of Bostik wall and floor systems, Bostik and Gerflor aim to offer quality solutions, and technical and logistic services to their customers in the region.
The two companies aim to be pioneers in their field of expertise, in line with the Kingdom’s Vision 2030.
Gerflor specializes in manufacturing and marketing decorative and sustainable flooring solutions and wall finishes, with an established footprint in Saudi Arabia and the broader Middle East.
“Gerflor Middle East is excited to join its forces with Bostik. Gerflor Middle East has been serving the wall and floor industry since 1977. The combination of Gerflor and Bostik expertise will enable us to complete our offer with high standard quality solutions, creating new opportunities in the Kingdom of Saudi Arabia,” said Mohamad Al-Bassam, executive director of Gerflor Middle East.
“A global leader in wall and floor preparations and adhesives systems, Bostik launched a new initiative, ‘One Flooring Range,’ with the ambition to supply solutions that are tailor-made to the needs of the professionals and consumers. The partnership between Bostik and Gerflor Middle East is part of the strategic development of Bostik to expand and localize its business in the Middle East,” said Morgan Malecotte, global steering unit director, Bostik.
Founded in 1889, Bostik is an international adhesives company, specializing in construction, consumer and industrial markets.
“Arkema Group has been supplying the oil and gas, petrochemicals and construction markets of Saudi Arabia for more than 30 years and has developed strong relationships with key customers.”
With this partnership, Arkema will further strengthen its presence in the Kingdom,” said Abdelkader Kadri, CEO of Arkema Middle East.
