With the Beautyworld Middle East Awards set to take place in October in Dubai, we’ve rounded up some of the brands shortlisted for the 2021 event.
Kayali
Huda and Mona Kattan’s fragrance line Kayali is competing for its Utopia Vanilla Coco perfume in the Breakout Star of the Year category. The brand’s Sweet Diamond Pink Pepper fragrance is shortlisted for the Homegrown Talent and Niche Product of the Year awards.The Camel Soap Factory
The UAE-based brand is competing in the Homegrown Talent of the Year category. Its Face Rescue Cream has also been shortlisted for the Natural Product of the Year award.Al-Dakheel Oud
The Saudi brand is in the running for the Cult Classic of the Year and Best Marketing Campaign of the year awards. Its fragrances Amadora and Mukhallat Almelook are also competing for the Innovation of the Year and Natural Product of the Year awards, respectively.Afnan Perfumes
The UAE brand, founded by Imran Fazlani, is hoping to win the Best Marketing Campaign of the Year prize for two campaigns.LMCosmetics
The regional brand is competing for the Breakout Star of the Year award for its Braé Gorgeous Shine Oil.Secret Skin
The platform for sustainable beauty and skincare brands is shortlisted for the Homegrown Talent of the Year award.



