Ghada Alrumayan is executive director of marketing and communications at the national community developer, ROSHN.
With more than a decade of experience in the communications arena, Alrumayan is an expert at building enduring relationships within the public and private sectors, and enhancing the impact and reputation of organizations.
Alrumayan joined ROSHN in July 2021. She oversees the marketing and communications activity of the company at a time when it is implementing one of the largest residential real estate projects in the world.
Alrumayan joined ROSHN from Riyad Bank, where she was senior vice president of public relations, communications and events. She formulated and implemented the bank’s communications strategies, creating credible impressions of expertise and transparency for investors, the public and bank employees.
Between 2018 and 2019, she led the strategic partnerships and supply chain department for the Olayan Group, and from 2014 to 2017 she managed corporate communications for the Olayan Financing Co.
Between 2013 and 2014 Alrumayan was marketing manager for Kempinski Hotels, based in Riyadh. Between 2012 and 2013 she was corporate communications manager at Saudi Hollandi Bank, where she was responsible for internal corporate social responsibility, as well as the bank’s integrated external communications plan.
Alrumayan also held the position of director of social development at the Atheeb Group between 2010 and 2011, competency manager at Etihad Atheeb Telecom Co. between 2009 and 2011, and social worker at the King Faisal Specialist Hospital and Research Center between 2002 and 2008.
She graduated from the College of Social Services in 2001, attaining a bachelor’s degree in social services, as well as an executive certificate in sustainable business planning and strategy from the Harvard Business School.
King Salman Global Academy for Arabic Language implements project to strengthen language policies
The project aims to train more than 1,000 employees in 20 ministries and government agencies, through 40 training courses
Updated 17 January 2022
RIYADH: The King Salman Global Academy for Arabic Language has implemented a draft language policy guide for Saudi government institutions.
The move aims to activate decisions related to the language within government bodies, and to develop awareness among workers of the importance of linguistics and its connection to decisions and regulations at various levels.
It also aims to provide procedural steps and an executive working guide that preserves the Arabic language’s position in government institutions, the academy said in a statement.
The project aligns with the academy’s strategic goals, preserving the integrity of Arabic and supporting it verbally and in writing, and developing policies, strategies, plans and programs.
It includes a review of the Saudi language policy, based on various regulations and legislation, and also includes an executive guide for language editing in government institutions.
The project is one of the initiatives of the Human Capacity Development Program, one of the programs of Vision 2030, and aims to train more than a thousand employees in 20 ministries and government agencies, through 40 training courses, focused on two main topics: Writing skills for administrators and the basic rules of Arabic writing.
The two topics were chosen based on a study of specific needs in functional language situations.
The first training courses for the project have already begun, and several were held in coordination with the ministries of culture, education, and Islamic affairs. Courses last for two days, with an average of eight training hours.
According to Thamer Alrajeeb, the cornerstone of the development of hotel investment in Saudi Arabia’s various regions lies in facilitating the financing process for investors in the sector. (Supplied)
Investor interest in Saudi hotel sector is growing, so why are there so few rooms outside cities?
Hotel industry experts shed light on planning strategies, expansion portfolios and other challenges in the sector
Updated 16 January 2022
RIYADH: In recent years, there has been a remarkable increase in the number of businesses whose owners are interested in investing in the hotel sector in Saudi Arabia. Yet at the same time, many observers continue to wonder why there are still so few hotels outside of the Kingdom’s major cities.
Amir Lababedi, Hilton’s managing director of development in the Middle East and North Africa, said: “Saudi Arabia represents our largest development pipeline in the Middle East, with plans to expand our presence to more than 75 hotels in the coming years.
“We plan to expand in locations across major primary and secondary cities across Saudi Arabia. We see potential for our mid-market Hampton by Hilton and Hilton Garden Inn brands, as well as for DoubleTree by Hilton and our lifestyle brand, Canopy by Hilton.”
Meanwhile, Radisson Hotel Group announced this week that it plans to expand its operations in Saudi Arabia and increase its investment portfolio in the Middle East to approximately half of its total investments by 2026.
There is a big demand for hotels classified as three or four stars. The local population, as well as visitors — pilgrims, tourists, and businessmen — prefers three- or four-star hotels as these are available all around and are very affordable for the general public. Commercially, their operating cost is lower and thus they generate more revenue than a five-star hotel.
Saleh Al-Habib, Executive director, Jiwar Real Estate Development
According to Saudi Minister of Tourism Ahmed Al-Khateeb: “Radisson Hotel Group’s commitment to developing new hotels in the Kingdom and opening a regional office in Riyadh is an effective contribution to strengthening the Kingdom’s steps to achieve its goal of receiving 100 million visitors by 2030.”
Mahmoud Al-Saeed, the general manager of Pereira Resorts in the Eastern Province, which is managed by Boudl Hotels and Resorts, said the company aims to cater to all sections of society.
“Given that a large segment of society prefers three-star hotels for their quality and reasonable prices, the company has created a chain of Aber hotels,” he said. “It launched the brand in 2018 to meet the needs of many with a group of modern hotels, in terms of design and concept, at affordable prices while ensuring high quality and professionalism in providing services.”
The three-star Aber hotels are “situated between hotel apartments and four-star hotels,” according to Al-Saeed. “The economic concept that Boudl is keen to present with this group of hotels has become an important matter for many travelers and those looking for a change in the usual lifestyle,” he added.
Boudl also owns the four-star Pereira hotels and the five-star Narcissus. Al-Saeed said the company has plans for expansion in major cities, and to increase the number of three-star hotels in a number of Saudi cities. These hotels are experiencing an influx of tourists from inside and outside the country, he added.
Al-Saeed, who has worked in the industry for nearly two decades, said that hotels currently face a number of challenges, particularly “in light of the precautions against COVID-19. These include the postponement of many events which usually take place in hotels and the cancellation of reservations for halls used for celebrations or official meetings, due to the coronavirus and its accompanying problems.”
He added that the authorities in Saudi Arabia are aware of the issues and are working to develop the hotel sector.
Thamer Alrajeeb, a former member of the Riyadh Chamber of Commerce and Industry’s Tourism Accommodation Committee, said investment in the tourism sector in major cities is encouraging, particularly in Riyadh in support of the Saudi Entertainment Authority initiatives. It is not profitable in other cities, however, where operations are seasonal during a period of a few months each year, usually coinciding with school holidays or good weather.
“For the rest of the year, operation is a loss for the investor,” he said.
Radisson Hotel Group announced this week that it plans to expand its operations in Saudi Arabia and increase its investment portfolio in the Middle East to approximately half of its total investments by 2026.
Alrajeeb described investing in hotels other than five-star establishments as “feasible.” He said the lower operational costs and prices are affordable to a wider range of guests but added that “many of the Ministry of Tourism’s requirements burden investors.”
He said it is possible to meet the needs of visitors with average levels of financial solvency, particularly outside the three cities of Riyadh, Jeddah, and Dammam. This can be done by investing in hotel suites in particular, which are characterized by low startup costs, “allowing for their rental prices to be more commensurate with the solvency of a wide range of travelers.”
The cornerstone of the development of hotel investment in Saudi Arabia’s various regions lies in facilitating the financing process for investors in the sector while fulfilling the Ministry of Tourism’s requirements, Alrajeeb said, adding that the focus should be on efforts that contribute to raising quality in the sector and meeting the needs of customers.
Fadil Munakeal, manager of the Jabal Omar Jumeirah hotel in Makkah, stressed the importance of providing products and services that correspond to a hotel’s star rating, which he said reflects positively on investment in the sector. He urged the Ministry of Tourism to continue its supervision and follow up efforts to achieve reliability in the sector and improve the image and perception of all types of hotels.
Munakeal, who is also a member of the Hotels Committee of the Makkah Chamber of Commerce and Industry, urged the owners of less expensive establishments, particularly in the three-star and lower categories, to invest in modern marketing techniques and direct them at particular target groups. They must also develop products and services that meet the needs of these target audiences, he added.
He said many domestic tourists, particularly families, prefer to stay in hotel apartments because they have a negative perception of some hotels with fewer than four stars.
Saleh Al-Habib, executive director of Jiwar Real Estate Development, said: “There is a big demand for hotels classified as three or four stars. The local population, as well as visitors — pilgrims, tourists, and businessmen — prefers three- or four-star hotels as these are available all around and are very affordable for the general public.
“Commercially, their operating cost is lower and thus they generate more revenue than a five-star hotel.
“This is a popular choice for almost all classes of society, especially the middle and lower-middle classes. The availability of such hotels and semi-luxurious apartments is numerous. With affordable tariffs, they meet the needs of families, business travelers, as well as those seeking leisure.”
Al-Habib, who is also a member of the Saudi Association for Tourist Accommodation Facilities, said that both locals and expatriates are interested in establishing hotels and furnished apartments in areas such as Abha, Al-Baha, Tabuk, Hafar Al-Batin, Al-Majma’ah and Al-Kharj.
“These interested entrepreneurs are working closely with the National Tourism Fund,” he added.
Saudi Arabia’s KAUST launches Science Festival at Thuwal Beach
The festival includes an exhibition on the Red Sea coast to preview the area’s project to change the rules of sustainable tourism
Updated 17 January 2022
JEDDAH: King Abdullah University of Science and Technology has launched its annual Science Festival for 2022, which will be held Jan. 20-21.
The festival, which will be held at Thuwal Beach in Jeddah, aims to inspire young talents in Saudi Arabia, the Middle East and North Africa region.
KAUST President Tony Chan said that the world is moving towards innovation as a basis for discovery and invention, and that there is an urgent need for young people to confront the most essential problems in global societies and participate in solving them.
He pointed out that KAUST has become prominent in science and technology in Saudi Arabia, quickly becoming an international platform to inspire and nurture young scientific minds to unleash the power of science and achieve the UN’s sustainable development goals.
“This is a very important occasion in the history of our events, as we are moving the site for the first time outside the walls of KAUST and expanding the program of events to allow the potential of our nation’s youth to move towards great scientific horizons and put Saudi Arabia on the map of innovation, technology and youth-led initiatives,” he said.
Chan stated that this year’s festival will feature a schedule including a variety of science fairs, daily evening science shows, science, technology, engineering, arts, and mathematics challenges for children, and science projects presented by KAUST students.
The festival also includes an exhibition on the Red Sea coast to preview the area’s project to change the rules of sustainable tourism.
The exhibition will feature whale sharks, shura trees, coral reefs, and marine simulation ponds. Other events will showcase some of the components currently available at KAUST, including the Core Lab, the Start-Up fair, the Museum of Failed Scientific Attempts, and interactive robots that will roam throughout the site.
Food and entertainment kiosks will be available throughout the festival period.
Saudi finance minister meets top EU official in Riyadh
They discussed enhancing financial cooperation between Saudi Arabia and the EU
Updated 17 January 2022
RIYADH: Saudi Finance Minister Mohammed Al-Jadaan met European Commissioner for Budget and Administration Johannes Hahn at the ministry’s headquarters in Riyadh on Sunday.
During the meeting, they discussed enhancing financial cooperation between Saudi Arabia and the European Commission and the EU’s economic recovery plans and available investment opportunities.
The meeting was attended by a number of senior officials from the Ministry of Finance and the European Commission.