Dubai firms board the metaverse to improve customer engagement

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Updated 03 July 2022

Dubai firms board the metaverse to improve customer engagement

Dubai firms board the metaverse to improve customer engagement
  • Realty major Damac has invested up to AED367 million to develop and monetize a metaverse

DUBAI: Top Dubai-based companies are racing against time to build metaverse or immersive virtual worlds to bolster their sales prospects and disrupt customer experiences in their respective industries.

Realty major Damac has invested up to AED367 million ($100 million) to develop and monetize a metaverse that could allow potential customers to check into their luxury properties virtually, choose an apartment, explore furniture options and toy with the paraphernalia on offer.

Called D-Labs, the metaverse platform will create digital replicas of their top projects, including Damac Hills, Damac Lagoons, Safa by De Grisogono, and Cavalli Tower in Dubai. It will also host other notable projects such as Damac Tower Nine Elms in London and the upcoming Cavalli Residences in Miami.

So, how does this work? First, a potential customer in any part of the world can meet up with the sales agent of Damac Properties inside the metaverse instead of connecting over a Zoom call. Then, inside the metaverse, the prospect can tour the apartment and pay for the unit during the checkout.

“We sell around AED100 million monthly over Zoom calls without any immersive technology. With the metaverse, we can sell AED700-800 million a month to any customers in California, New York or Miami,” Ali Sajwani, general manager of operations at Damac and CEO of D-Labs, told Arab News.

The company, which has been annually clocking a business of $5 billion in real estate, expects to rake in $6.5 billion a year using the metaverse, added Sajwani.

We sell around AED100 million monthly over Zoom calls without any immersive technology. With the metaverse, we can sell AED700-800 million a month to any customers in California, New York or Miami.

Ali Sajwani, general manager of operations at Damac

Potential to disrupt

Metaverse owes much of its success to its disruptive nature that displaces traditional ways of looking at a category and creates a new business model. Gone are the days when real estate buyers would close deals based on brochures and project plans.

Instead, they are not only engaging in real-time with the property, but they now have the option to shop for things during their virtual tours. In the case of D-Labs, customers could also pick a host of non-fungible tokens or scarce digital objects on offer and sell them for a better price on a future date. The company, for instance, will soon be offering a variety of NFTs, including digital wearables and jewelry.

“The idea is you own your real estate and virtual assets. As part of our De Grisogono relaunch, we will also be offering digital jewelry. However, the goal is to convert that customer into an owner of real assets, not just digital ones,” Sajwani said.

According to management consulting firm McKinsey & Co., more than $120 billion have been globally invested in building metaverse technology and infrastructure in the first five months of 2022. That’s more than double the $57 billion invested in 2021.

The company recently surveyed more than 3,400 consumers worldwide and found two-thirds are excited about transitioning everyday activities to the metaverse, especially when it comes to connecting with people, exploring virtual worlds, and collaborating with remote colleagues.

“Our bottom-up view of consumer and enterprise use cases suggests it (metaverse) could generate up to $5 trillion in impact by 2030,” said Eric Hazan, senior partner of McKinsey in the study.

Strategy in motion

To make this groundbreaking concept a reality, Dubai ruler Sheikh Mohammed bin Rashid Al-Maktoum recently announced the Dubai Metaverse Strategy, which aims to increase the contribution of the metaverse sector to the emirate’s economy to $4 billion by 2030.

Given the government’s proactive role, companies are now looking at ways to develop metaverse platforms that could launch pilot activities, study consumer behavior, learn from the real-time interactions and nurture the business model.

Emirates Airline, another early adopter of the metaverse, also announced that it would soon offer a slice of immersive technology, where the customer could virtually relish the travel experience aboard the premium airline.

“These projects will allow customers to transform their entire processes, whether it’s a business operation, training, or sales force, into an interactive experience in the metaverse,” said Emirates Chief Operating Officer Adel Ahmed Al-Redha during a press roundtable.

These projects will allow customers to transform their entire processes, whether it’s a business operation, training, or sales force, into an interactive experience in the metaverse.

Adel Ahmed Al-Redha, Emirates chief operating officer

As part of its metaverse offerings, the customer can tour the aircraft and experience economy, business, and first class, besides selecting their seats and the food and beverage of their choice.

“The customers can also tour the airport, do their duty-free shopping and buy their items while sitting at home, which can be delivered to them at home or in the aircraft,” he added.

It wasn’t a new idea for Emirates to digitize. Still, they did not have the technology to do so and are currently cooperating with different technology companies “to ensure we get the right thing,” Al-Redha said.

Al-Redha is among the league of forward-looking business executives reaping the fruits of the first-mover advantage. It will be interesting to see how they use this fresh produce technology to disrupt their business models and create newer avatars of consumer engagement.


Global alliance on green economy launched in Dubai

Global alliance on green economy launched in Dubai
Updated 03 October 2022

Global alliance on green economy launched in Dubai

Global alliance on green economy launched in Dubai
  • UAE’s Economy Ministry was setting up shop inside the immersive virtual world

DUBAI: A “Global Alliance on Green Economy” was launched at the 8th World Green Economy Summit, which concluded in Dubai.

The summit was held under the theme “Climate action leadership through collaboration: The roadmap to net-zero.” A large number of ministers, experts, decision-makers, officials, representatives of institutions, and the academic community from around the world took part in the summit.

The alliance aims to build a coalition of countries, prioritizing a green economy in the context of climate action and sustainable development, to enhance the capacity of developing countries, provide support for their green economy transition projects and exchange knowledge on implementation.

“If we want to fast-track our transition to a green economy, we must all work together, and to do so, we need one platform with one common objective. The UAE Global Alliance on Green Economy seeks to provide such a platform,” said Mariam bint Mohammed Almheiri, UAE minister of climate change and environment.

Bet on tech

The UAE, which already boasts the world’s tallest skyscraper and has launched a bold Mars mission, now hopes to become a pioneer in the depths of the metaverse.

In a project launched at Dubai’s gleaming Museum of the Future, it announced that the UAE’s Economy Ministry was setting up shop inside the immersive virtual world that is now taking shape. 

If we want to fast-track our transition to a green economy, we must all work together.

Mariam bint Mohammed Almheiri, UAE minister of climate change and environment

Those who don their virtual reality goggles or use other means to venture within will find a ministry open for business with companies and even ready to sign bilateral agreements with foreign governments, officials said.

The metaverse is an online world where users will eventually be able to game, work and study, its proponents say — although it is still in a “test” phase, the UAE’s economy minister conceded.

Abdulla bin Touq Al-Marri was speaking at the inaugural Dubai Metaverse Assembly, held at the museum whose innovative ring shape decorated with Arabic calligraphy flanks the city’s main thoroughfare.

Representatives of tech giants mingled with entrepreneurs and developers exploring the potential of the metaverse, a network of digital spaces intended as an extension of the physical world.

DFM adopts new methodology

Dubai Financial Market said on Monday it planned to adopt a new methodology for its main equities indices, which will come into effect in the fourth quarter, according to Reuters.

The Dubai bourse’s general index, Shariah index and sector indices, will be calculated by S&P Dow Jones Indices, it said in a statement.

A key improvement among the changes is a limit on the weighting of a listed company to 10 percent from 20 percent, which should result in a larger representation of companies on the DFM’s benchmarks, it said.

The Dubai bourse said the index calculation will be based on actual free float adjusted market capitalization, and that the indices will be rebalanced on a quarterly basis, from semi-annually currently.

The bourse plans to align its sectors with an industry classification standard which is followed by institutional clients, it said.

DFM will have seven sectors: Financials, industrials, real estate, utilities, communication services, materials and consumer staples.

The bourse has invited market participants for consultations on the index methodology ahead of possible changes, with the revised indexes to be launched in Q4, it said.


Egyptian pound weakens the most in four months

Egyptian pound weakens the most in four months
Updated 03 October 2022

Egyptian pound weakens the most in four months

Egyptian pound weakens the most in four months
  • Foreign currency has dried up in Egypt over the last six months, forcing banks and importers to scramble to find dollars to pay for imports and putting pressure on the central bank to let its value weaken

CAIRO: Egypt weakened its currency on Monday by the most in more than four months, with the Egyptian pound falling by more than 0.10 pounds to the dollar, according to Refinitiv data.

The pound was trading at 19.62 to the dollar at 1337 GMT, down from 19.49 at the open.

Foreign currency has dried up in Egypt over the last six months, forcing banks and importers to scramble to find dollars to pay for imports and putting pressure on the central bank to let its value weaken.

Dollars have disappeared in part because of the higher cost of imported commodities, a drop in Russian and Ukrainian tourists and a flight of dollars from Egyptian treasury markets.

The last time the central bank allowed the currency to weaken so quickly was from May 22 to May 25, when it fell by 0.34 pounds against the dollar in three days.

The pound weakened to a record low on Dec. 21, 2016, when it traded at 19.80 pounds per dollar during intraday trade, according to Refinitiv. But in subsequent years it rebounded.

Egypt since March has been negotiating a financial support package from the IMF, which has long been urging it to allow greater exchange rate variability.


Oil jumps $3 as OPEC+ weighs biggest output cut since 2020

Oil jumps $3 as OPEC+ weighs biggest output cut since 2020
Updated 03 October 2022

Oil jumps $3 as OPEC+ weighs biggest output cut since 2020

Oil jumps $3 as OPEC+ weighs biggest output cut since 2020

RIYADH: Oil prices jumped $3 a barrel on Monday as the Organization of the Petroleum Exporting Countries and its allies, known as OPEC+, considered reducing output by more than 1 million barrels per day to buttress prices with what would be its biggest cut since the start of the COVID-19 pandemic.

Brent crude futures for December delivery rose $2.99 to $88.13 a barrel, a 3.5 percent gain, by 12:50 p.m. ET (1650 GMT). US West Texas Intermediate crude rose $3.33, or 4.2 percent, to $82.82 a barrel.

Citing OPEC+ sources, Reuters reported that the organization is planning an output cut of more than 1 million bpd ahead of its meeting in Vienna on Oct.05 to decide on the next phase of the production policy. 

It should be also noted that the upcoming meeting on Wednesday will be the first in-person meeting of OPEC ministers since 2020, which clearly indicates its significance. 

If the meeting agrees to the output cut, it will be the organization’s second consecutive monthly cut after reducing output by 100,000 bpd last month.

“If OPEC+ does decide to cut output in the near term, the resultant increase in OPEC+ spare capacity will likely put more downward pressure on long-dated prices,” energy consultancy FGE said in a note, as reported by Reuters. 

Meanwhile, Goldman Sachs, on Sept. 28 had cut its 2023 oil price forecast due to expectations of weaker demand and a stronger US dollar. 

Analysts at Goldman Sachs now see Brent crude averaging $100 a barrel from October to December and $108 a barrel in 2023, down from the previous prediction of $125 for both time periods. 

Post the Ukraine conflict, oil prices had rallied to over $120 a barrel, as the western allies led by the US and EU weaned themselves from Russian oil imports. 

Oil prices, however, have been tumbling since July, as the pandemic lockdown in China negatively impacted the demand, along with a surging US dollar weighed on global financial markets. 

Goldman Sachs said a production cut under consideration by OPEC+ was justified by the sharp decline in oil prices from recent highs and supported its bullish view.

“We reiterate both our bullish oil view as well as our preference for long crude timespread positions into year-end,” the bank’s commodities research division wrote in note on Monday.

Despite one of the tightest markets in recorded history, Goldman said the cut could be justified by the 40 percent decline in prices from their June peak and enabled by the lack of supply elasticity, given slowing shale activity and exhausted spare capacity.

“The collapse in investor participation, driving liquidity and prices lower, is also a likely strong catalyst for such a cut, as it would increase the carry in oil and start to claw back investors who have instead turned to USD cash allocation following the aggressive Fed hikes.”


Strong growth primarily driven by economic reforms, says Saudi finance minister


Strong growth primarily driven by economic reforms, says Saudi finance minister

Updated 03 October 2022

Strong growth primarily driven by economic reforms, says Saudi finance minister


Strong growth primarily driven by economic reforms, says Saudi finance minister

  • Al-Jadaan lays emphasis on establishing a Gulf common market for the benefit of citizens

RIYADH: Leaders of the Gulf Cooperation Council are keen to see the group achieve “the highest levels of economic integration,” said Saudi Finance Minister Mohammed Al-Jadaan.

He was speaking at the 117th Meeting of the GCC Financial and Economic Cooperation Committee in Riyadh on Monday. 

Al-Jadaan stressed the importance of establishing a Gulf common market for the benefit of the GCC citizens.

He said the economies of the GCC countries are not immune from the effects of the economic crises the world is going through but they tackle such issues by adopting a proactive approach. 

“Yes, we are benefiting from higher oil prices, but the strong growth we are seeing is primarily driven by the reforms we have implemented,” he said. 

The Saudi finance minister said the global economy is facing major headwinds, while the effects of the epidemic remain, supply chain issues persist, energy and food markets are in turmoil, with inflation rising to its highest levels in several years. 

He stressed the need for tightening monetary and financial conditions.

Saudi Arabia is expecting its budget surplus in 2022 to hit SR90 billion ($24 billion), and another SR9 billion next year, the Ministry of Finance announced last week.

Looking at the full year 2022 projections, the real gross domestic product is expected to grow by 8 percent, while the inflation in 2022 may record about 2.6 percent.


MENA Project Tracker — Egypt starts new gas project; Oman requests bids for port

MENA Project Tracker — Egypt starts new gas project; Oman requests bids for port
Updated 03 October 2022

MENA Project Tracker — Egypt starts new gas project; Oman requests bids for port

MENA Project Tracker — Egypt starts new gas project; Oman requests bids for port

RIYADH: The offshore arm of Abu Dhabi National Oil Co. has received a commercial bid from a Saipem-led team on its $1 billion Umm Sheriff Gas Cap condensate development project, reported MEED.

ADNOC Offshore has single-sourced bids from the Italian-based consortium — which also includes China Petroleum Engineering & Construction Co.— to speed up the highly delayed engineering, procurement, and construction phase.

Egypt to begin work on a new gas project

Egypt’s Minister of Petroleum and Mineral Resources Tarek El-Molla has announced the approval of a project to connect the Raven offshore gas field to the El-Amriya onshore processing plant, reported MEED.

The project will include many different phases, and act as a link between the Raven field and the butane extraction plant, which is operated by the Egyptian Natural Gas Co.

After its completion, the butane plant will receive 100 million cubic feet a day of gas from the Raven field — reaching its maximum capacity, according to Gasco Chairman Yasser Salah El-Din.

Oman requesting bids on development of new port

Oman has requested bids for the development and operations of its Dhalkut Port in the Southern Dhofar Governorate as part of plans to grow its maritime trade, according to Zawya.  

The project will be tendered under a “develop, manage and operate” contract, where both local and foreign firms will be given a chance to bid.

The deadline for the project bids is Oct. 16.

“Bids must be submitted by local and international companies which have experience in port operation and management,” the statement said.