DUBAI: Expanding on a successful platform built in 2021, Hia magazine’s Hia Hub 2022 will offer more interactive experiences and celebrity talks at the event’s second edition in Riyadh, editor-in-chief Mia Badr told Arab News.
“Since its inception, Hia magazine has been in the service of representing and catering to the Arab woman, particularly the Saudi woman who is sophisticated, discerning, complex and multi-dimensional. Throughout our journey, we have always championed her voice, told her stories, engaged and inspired her with insightful and thought-provoking writing and exciting fashion trends. That said, Hia Hub was envisioned as a platform to bridge international and regional audiences," said Mia Badr, editor-in-chief of Hia Magazine, in an interview with Arab News.
“We are celebrating our 30-year anniversary this year, along with our second season of Hia Hub, and there is no other place that would be better suited than to host the event where it all started, and where it will continue to flourish and grow — here in Saudi Arabia,” she added.
Badr said that the event is meant to reshape the boundaries of “leadership, entrepreneurship and creativity for the Hia fashion community.”
With the fashion industry exploding and growing at an exponential rate in Saudi Arabia, Badr is excited for Hia Hub to be at the center of the conversation.
“Local designers are gaining traction with brands and designers such as Mohammed Ashi gaining critical acclaim from global media; Hindamme; Mohammad Khoja’s brand currently has pieces on display in London’s V&A Museum; you’ve got young trailblazers like Arwa Al-Banawi, known for her fresh and contemporary RTW namesake brand who has collaborated with Adidas and Levi’s; all of them are making an impact on their home turf and gaining recognition on a wider scale,” said Badr.
When asked about her favorite speakers from this edition’s lineup, Badr refused to play favorites. “They are all exceptional in their respective fields, so it really comes down to what particular topic you are interested in. We’ve covered all topics of interest and relevance from female leadership, to how to build a beauty brand, sustainability, the rise of craftsmanship in culture, the new generation of creatives impacting the fashion sphere, styling and make up workshops and so much … there’s really something for everyone, and I’m not exaggerating when I say that they are all great!”
Some of the big-name speakers expected to attend the event include US fashion designer Zac Posen, iconic Hollywood stylist Law Roach, Emirati singer Balqees Fathi, French Moroccan fashion designer Charaf Tajer, celebrity stylist Cedric Haddad and Iraqi US beauty mogul Mona Kattan.
The speakers and topics were chosen with the cultural resonance in the region in mind. “We made it a point to have representation and diversity, inviting professional candidates from the region as well as from abroad to ensure a broad spectrum and different points of view for candid and thought-provoking conversations,” said Badr.
Guests can learn more about Hia Hub by visiting hiahub.com.