e& ventures into metaverse with e& universe at GITEX Global 2022

e& ventures into metaverse with e& universe at GITEX Global 2022
The e& stand at GITEX Global elevates visitors’ digital experiences by taking them on a journey to a whole new level of social engagement.
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Updated 11 October 2022

e& ventures into metaverse with e& universe at GITEX Global 2022

e& ventures into metaverse with e& universe at GITEX Global 2022

Formerly known as Etisalat Group, e& is set to enthral visitors at GITEX Global 2022 by inviting them to enter the next digital universe with the soft launch of their virtual world, e& universe.

This move marks a significant achievement in the group’s transformation journey to a global technology and investment conglomerate, as it takes its first steps into the metaverse. Making its debut at GITEX Global 2022, one of the region’s largest technology exhibitions and conferences, e& universe will virtually welcome visitors, empowering them to traverse the virtual and physical worlds, profoundly changing the way they interact.

Alongside e& universe are: Metaverse Service and etisalat by e&, aimed to give visitors varied experiences in art, music, entertainment and a glimpse into digital retail of the future. 

The UAE has made great strides in the metaverse arena and this latest launch from e& highlights its commitment to the vision of the leadership in enhancing the country’s position as its stands at the forefront of global ICT industry, with the adoption of the most advanced of technologies.

Globally, there have been several investments towards building the technology and infrastructure for the metaverse, touching more than $120 billion during the first five months of this year —doubling since 2021. e& is not only showcasing the latest technological innovations but is also creating an incredible immersive and innovative experience through e& universe, a first of its kind venture in the region.

The move to the metaverse is a start of a remarkable journey into the next digital frontier for the group as it seeks to do things differently, such as develop and launch technology solutions that will empower customers and businesses to offer heightened interactive experiences. 

At e&’s stand at GITEX Global, visitors will embark on a journey that elevates their digital experiences by transporting them to a whole new level of social engagement.

The group is ready to build a world of new possibilities where the future is all about unlocking creativity, exploring immersive storytelling experiences, and building a world of new possibilities.

The metaverse is a realm e& is still exploring, given its potential to transform the world of technology and digitalization journeys. When it comes to harnessing the benefits of the metaverse, the group is working closely with its partners to develop it as the platform where audiences can interact in unique ways.

Developed in partnership with HTC, the leading manufacturer of virtual reality and mobile devices, e& universe will be hosted virtually on Mars. The specific Mars spot is Arcadia Planitia, a vital location that is considered the most suitable for future life on the red planet and may serve as an aspirational and strategic location for the future. It is a subtle nod to the UAE’s National Space Strategy and the success of the Hope Probe mission, the first mission led by an Arabi-Islamic country, and in line with the vision of the UAE leadership. 

For the first time in the history of GITEX Global 2022, visitors will virtually experience the e& stand through e& universe and view the futuristic technology showcases at the event. This is only a glimpse of what is to come in the realm of e& universe. The next phase will open doors of opportunities for visitors to purchase digital assets and non-fungible tokens, watch virtual concerts and sporting events as well as engage in other unique digital experiences.