LONDON: The Qatari media group beIN and Google Cloud have announced a partnership to advance digital technology.
In line with Qatar National Vision 2030, the two organizations will fast-track beIn’s digital transformation using data analytics and machine learning services from Google Cloud.
Chief Technology Officer of beIN Media Group Israel Esteban said: “beIN has always embraced innovative technologies to enhance fan and audience engagement with personalized, connected, and immersive experiences.”
“Our alliance with Google Cloud marks an exciting new chapter in beIN’s digital transformation journey, improving our business processes and guiding our strategies, while ensuring our global audiences enjoy the latest in innovative experiences.”
Together, Google Cloud and the Qatari media group will explore how to use data analysis and machine learning can be used to generate new customer opportunities.
The tech giant will help beIN gain better insights into customer needs and interests, enabling them to provide more relevant experiences.
“beIN has become a household name in Qatar and one of the go-to trusted sources for sports news coverage,” commented Ghassan Kosta, Qatar Country Manager of Google Cloud.
“We are thrilled to help beIN understand its customers on a much deeper and profound level, which will empower the business to make smarter, data-driven decisions.”
This partnership builds upon the Qatar Ministry of Communications and Information Technology (MCIT) and Google Cloud framework agreement for cloud computing services.
It enables government entities to leverage Google Cloud’s cutting-edge digital transformation solutions, like artificial intelligence and machine learning, to better serve the people of Qatar.
Collaboration between Google and beIN first began in 2022 when beIN Sports, the group’s flagship sports channel, announced it would share highlights from over 50 matches from major global sports leagues, end-of-season games, and sports content on YouTube.
The collaboration was announced during Google Cloud’s Doha cloud region launch, with Esteban and Anthony Cirot, Vice President EMEA South of Google Cloud, in attendance.