JEDDAH: Indulge Thyself is a zero-waste private fine-dining restaurant and catering service established to demonstrate that following sustainable practices need not compromise on quality and taste.
The region’s first such operation, Indulge Thyself promotes innovative environmental solutions by using leftovers and organic waste to create natural compost.
According to the General Food Security Authority, about SR40 billion ($10.6 billion) worth of food is wasted every year in the Kingdom, or about a third of the total produced. It is an issue that requires awareness and sustainable solutions to maintain our planet’s health.
Indulge Thyself is based on an ideology that always keeps the bin in mind. It was conceived from a desire to create innovative and quality dishes while demonstrating respect for the environment.
The restaurant was founded by Saudi chef Yasmin Hamza and her sous chef Hawazen Zahran who believe that there is space for sustainability in the fine-dining culinary world. The restaurant is run by Hamza and her team of female chefs.
On the topic of environmental responsibility, Hamza told Arab News that it “must stem from the understanding that we are nature, when we begin as humans to understand that our separation from our environment is merely an illusion, we can then start to initiate action as we are of this earth.”
• Indulge Thyself offers private fine-dining experiences and catering service.
• The restaurant’s organic waste and leftovers are composted and turned into plant fertilizer, which is then used in growing produce.
Explaining the restaurant’s sustainability ethic and strategy, Hamza added: “We promote an array of sustainable practices and culinary methods ensuring that we have no waste; like sourcing local farm-to-table produce and using a head-to-tail cooking method, fermentation, pickling, as well as using reusable packaging and more.”
At Indulge Thyself, organic waste and leftovers are “composted and turned into plant fertilizer, which is then used in growing our own fruits and vegetables,” she added.
From the filtered tap water to avoid plastic bottles, to the use of upcycled materials for the interior design, Indulge Thyself pays attention to sustainable and eco-friendly choices.
The dining experience at Indulge Thyself involves a sequence of dishes that take the guest on an international culinary journey — featuring some of the best cuisines while honoring core sustainability values, such as by sourcing 95 percent of the ingredients from local produce.
Hamza commented on the restaurant’s name, saying: “We wanted to show people that you could indeed ‘Indulge Thyself’ in a fine-dining setting whilst incorporating respect to our produce and awareness of our surroundings.
“We can confidently say that we currently offer the best fine-dining food and beverage experiences and catering services in Saudi Arabia.”
With a professional background as a fashion designer focused on sustainability, Hamza decided to shift focus toward the culinary industry during the COVID-19 pandemic.
Sustainability remained a core value in that transition: “It was only natural that I would entrain my business’ core value in sustainability as it is truly my passion.
“I worked with my cousin in the kitchen for a day and I was hooked. The energy, speed, creativity, and quick feedback fit really well with my personality. I then decided to expand my culinary skills and work with some of the best fine-dining and Michelin-star restaurants worldwide,” Hamza explained.
She worked at The Samuel in Copenhagen, Silo London, KOL London, and The Sea, The Sea in London.
Indulge Thyself offers private fine-dining experiences for two people, and also 10 to 20 with three experiences, and the option of five to eight courses. The restaurant also has a catering service.
Promoting sustainable practices also takes center stage in Hamza’s collaborations with other projects and companies. She recently participated in a culinary class for children at the Islamic Art Biennale. There was also a catering tie-up with Cartier, and a collaboration during Ramadan with Kia Corporation and the Waste Lab, a woman-owned composting company based in Dubai.
For the Kia “Cycle of Life” initiative, Hamza hosted a farm-to-table iftar at Indulge Thyself to celebrate the region’s environmental advocates.
Speaking on the collaboration, Hamza added: “Serving iftar to sustainability influencers and seeing them enjoy it and give raving feedback was a highlight in our career.
“To top that off, it was all filmed for the anti-food waste campaign and launched all over the Middle East to highlight our efforts in combating food waste … that was a very rewarding feeling for our whole team.”
Saudi historian calls for using historical oases in the Kingdom to attract tourists
Updated 29 min 52 sec ago
MAKKAH: A Saudi historian has said the Kingdom’s rich archaeological and natural heritage should be used to entice more foreign tourists to come and visit the country.
Dr. Khalil Al-Muaiqil, a researcher in the antiquities of the Arabian Peninsula, said the area is the oldest known habitat of ancient man, with Al-Shuwaihatiya site in Al-Jawf, which is 1.3 million years old, recorded as the oldest archaeological site in West Asia.
Al-Muaiqil said most of the historical oases in the Arabian Peninsula still exist today outside areas such as Dumat al-Jandal, Taima, AlUla, and Khaybar, and that other oases disappeared a long time ago such as at Al-Faw and Al-Jarha.
He told Arab News that due to their historical, archaeological, and environmental components, the ancient oasis should be a significant tourism destination.
“Man settled in various regions of the Arabian Peninsula during prehistoric eras. Thousands of sites dating back to the paleolithic and mesolithic periods have been recorded,” he said.
Al-Muaiqil noted that during these periods, the region was characterized by dense vegetation and high rainfall. “This explains the recording of large numbers of Stone Age sites in the Empty Quarter and the Great Nafud Desert, which confirms that these deserts were covered by trees and vegetation before they turned into deserts due to major climate changes in the neolithic era, which dates back to the period between the tenth millennium and the sixth millennium BC.”
According to Al-Muaiqil, the pattern of settlement shifted from one of hunters seeking food to one of settled people making their own food. Digging wells, constructing reservoirs, water tanks, and crude dams allowed man to shift to agriculture, food production, and the establishment of agricultural towns and villages.
“This climate change, which led to the formation of the great deserts in the Empty Quarter, the Nafud, and the Dahna, prompted ancient humans to search for suitable settlement sites, in which sources of groundwater close to the surface and fertile lands suitable for agriculture were available. Some researchers believe that the period of the third and second millenniums BC was the period of the formation of oases in most regions of the Arabian Peninsula.”
He pointed out that the work of settlers and the network of roads they built over time “turned into routes for trade caravans starting at the end of the second millennium BC. These areas later became centers for Arab Kingdoms in the south, center, north and east of the Arabian Peninsula.”
According to Al-Muaiqil, the kingdom of Duma appeared in the north of the Arabian Peninsula, and the kingdoms of Dedan and Lihyan appeared in AlUla, with the kingdom of Taima in the north of AlUla, among others.
“These kingdoms contributed to the development of ancient Arab civilization and provided cultural products that contributed to influencing the regions located to the north of them, especially in Mesopotamia and the Levant,” he said.
“These influences appear clearly in the early periods that coincided with the human migrations that emerged from the various regions of the peninsula to those areas, carrying with them their culture. This is what happened when the Islamic armies went out to spread the call to Islam. The inhabitants of the Arabian Peninsula carried all their cultural reserves, which contributed to the crystallization of Islamic architecture and arts and the planning of Islamic cities.”
‘People, planet and prosperity’ top the agenda as Saudi Arabia hosts World Tourism Day celebration
More than 500 government officials and industry leaders from 120 countries are in Riyadh from September 27 to 28
Saudi Arabia is the chair of the UNWTO Executive Council for 2023 and host of its Middle East headquarters
Updated 10 sec ago
Rebecca Anne Proctor
RIYADH: Since it fully opened its borders to visitors, launched a flexible e-visa system, and began developing a wide range of luxury, heritage and adventure-holiday attractions, Saudi Arabia has reinvented itself in just a few short years into a major emerging tourism market.
The Kingdom is therefore seen by many as the natural choice to host a number of events to mark World Tourism Day 2023, an international day (Sept. 27) that was established by the UN World Tourism Organization (UNWTO) to celebrate the power of the sector to help bridge cultures.
This year’s meetings and discussions, which will be hosted by Riyadh on Sept. 27 and 28, will address the challenges and opportunities for the industry, under the organization’s core themes of “people, planet and prosperity.”
Saudi Arabia is chairing the organization’s executive council this year, and Riyadh is home to its first regional office in the Middle East, which positions the Kingdom as an important ambassador for tourism in the region.
More than 500 government officials will join experts and industry leaders from 120 countries at the events, which will examine the ways in which the sector is recovering from the economic blows of the COVID-19 pandemic, and responding to calls for greater environmental and social sustainability.
“We have a historic opportunity to chart a new course for the global tourism sector, centered on sustainable development, job creation and economic resilience,” said Ahmed Al-Khateeb, the Saudi minister of tourism.
“Tourism — as a catalyst for change — fosters mutual understanding, builds bridges, and safeguards cultural heritage and environmental conservation, contributing to a more harmonious world.
“World Tourism Day 2023 is an important platform for the world to celebrate the sector’s successes and explore solutions to its challenges. Saudi Arabia is honored to host this esteemed occasion and we look forward to welcoming tourism leaders from the public and private sectors to Riyadh.”
According to organizers, this year’s event is set to be the biggest and most impactful World Tourism Day in the 43-year history of the event.
In addition to Al-Khateeb, other speakers will include UNWTO Secretary-General Zurab Pololikashvili, Saudi Minister of Investment Khalid Al-Falih, Vice Minister of Tourism Princess Haifa bint Mohammed, Spain’s Secretary of State for Industry, Trade and Tourism Rosa Ana Morillo Rodriguez, South Africa’s Minister of Tourism Patricia de Lille, Croatia’s Minister of Tourism and Sports Nikolina Brnjac, and Turkiye’s Minister of Culture and Tourism Mehmet Ersoy.
The list of speakers also includes Pansy Ho, the secretary-general of the Global Tourism Economy Forum, and the CEOs of a number of companies and organizations, including Ibrahim Koshy of Saudi Arabian Airlines, Pierfrancesco Vago of MSC Cruises, Greg Webb of Travelport, Ritesh Agarwal of OYO, Julia Simpson of the World Travel and Tourism Council, and Matthew Upchurch of Virtuoso.
“This World Tourism Day, we focus on the vital need to invest in building a more sustainable sector for people, planet and prosperity,” said Pololikashvili.
“The day also makes clear why UNWTO underscores the need for investment in education and for greater innovation as the foundations for long-term growth and transformation. This year’s official celebration in Saudi Arabia reflects how tourism is being embraced to diversify economies and generate opportunities for all.”
The rapidly growing Saudi tourism industry is driven by the government’s Vision 2030 social reform and economic diversification agenda. The sector is expected to account for 10 percent of the Kingdom’s gross domestic product by 2030, creating 1.6 million jobs.
Tourism is one of the biggest drivers of economic growth worldwide and is forecast to contribute $9.5 trillion to global GDP this year alone, according to the World Travel and Tourism Council.
This is in line with UNWTO forecasts that tourism is on track to recover to between 80 and 95 percent of pre-pandemic levels this year, and to exceed 2019 levels in 2024.
This is very good news for national economies in both traditional and emerging tourism markets, as the sector not only provides a wealth of employment and business opportunities, it also plays an important soft-power role in promoting cross-cultural understanding.
“Tourism is a powerful force for progress and mutual understanding,” said Antonio Guterres, the UN secretary-general. “But to deliver its full benefits, this force must be protected and nurtured.
“On this World Tourism Day, we recognize the vital need for green investments to build a tourism sector that delivers for people and planet. So let us all do more to harness the full potential of sustainable tourism. Because investing in sustainable tourism is investing in a better future for all.”
• Riyadh hosted World Tourism Day for the first time in 2019.
• Kingdom chairs UN World Tourism Organization this year and hosts its Middle East HQ.
The two-day event in Riyadh will focus on three subthemes: mutual understanding, economic sustainability and social prosperity.
Day one, during which delegates will explore “Tourism and Green Investments,” will include panels on the power of tourism in building bridges, investing in human capabilities, the potential of less-visited destinations, the challenges in achieving a sustainable future and the potential solutions, bridging the innovation gap, and powering entrepreneurship.
In the evening, Saudi Arabia’s UNESCO World Heritage Site of Diriyah, north of Riyadh, will host a gala dinner in celebration of World Tourism Day.
The second day will include the “Tourism Leaders Forum,” under the theme “Tourism for People, Prosperity and Intercultural Dialogue,” and a session focusing on the public-sector that will explore options for a sustainable and green future for the industry.
In addition, a private-sector session will look at “seamless end-to-end travel,” with a view to developing the infrastructure, legislation and services needed for mass-transit networks worldwide that promote ease and comfort of travel.
There will also be a handover session during which Saudi Arabia will pass the baton to next year’s host nation, Georgia.
The wider aim of the event, organizers say, is to foster global collaborations, explore opportunities, strengthen the resilience of the tourism sector, and work toward an investment-led and sustainably focused future for the industry.
Delegates will have the opportunity to explore innovative approaches to tourism, consider success stories and best practices that integrate tourism with green investment, and learn how the sector can be promoted as a means of bridging cultures.
Investment in tourism and infrastructure in Saudi Arabia has grown rapidly since the country opened its borders more widely to foreign tourists in 2019 and introduced its e-visa system.
The Kingdom’s Ministry of Tourism was established in 2020 to bring the sector to the forefront of the Vision 2030 agenda, with the aim of creating 1 million jobs for citizens, and enabling and accelerating sustainable growth through future-focused policies.
Authorities in the Kingdom say that, guided by data, they are pursuing investments and talent-development programs to attract industry-leading partners. They have set a target of welcoming 100 million foreign visitors by 2030 and boosting the contribution of the sector to GDP from 3 percent to 10 percent during that time.
Tourism projects are under development or construction in several parts of the country, including a chain of luxury resorts along the country’s western coast known as the Red Sea project, and the island of Umluj, which is known as “the Maldives of Saudi Arabia” thanks to its crystal-clear waters and white sand beaches.
Other areas being targeted include the mountainous Asir region, a prime location for outdoor sports and adventure activities, and the ancient desert region of AlUla, site of many archaeological treasures including the UNESCO World Heritage site of Hegra and the “Journey Through Time” master plan, a living, breathing museum and cultural-heritage hub.
On Monday, Saudi Crown Prince Mohammed bin Salman launched the masterplan to develop a new project in Soudah to present a new face of luxury mountain tourism. Soudah Peaks will see a luxury mountain tourism destination set 3,015 meters being created above sea level on Saudi Arabia’s highest peak.
The project will be executed by Soudah Development, a company owned by Public Investment Fund, Saudi Arabia’s sovereign wealth fund, that is driving the development of Soudah and parts of Rijal Almaa in Asir.
The growing investment in tourism and the resulting increase in visitors is good news for key players in the Saudi hospitality industry, who have been working to expand their offerings to meet booming demand for accommodation, dining, activities and relaxation.
“The Kingdom’s identity as the heart of the Arab and Islamic worlds, its leading investment capabilities, and its strategic geographical position all play a significant role in supporting Saudi Arabia on its journey to become a global tourism destination,” Richard Johnson, the general manager of Al-Faisaliah Hotel in Riyadh, told Arab News.
“World Tourism Day, held in Riyadh, will offer a prime opportunity to showcase the Kingdom’s progress to this end, where travel and tourism industry leaders from around the world will gather and witness how the nation proactively connects Saudis with the world, builds bridges between cultures, nurtures hospitality talent, and creates investment opportunities for the international community.”
Royal Commission for Riyadh City seminar in Paris highlights Saudi World Expo themes
Titled “Prosperity for All,” the meeting was attended by delegates from the member countries of the Bureau International des Expositions
Saudi delegation included Minister of Tourism Ahmed Al-Khateeb and DGDA CEO Jerry Inzerillo
Updated 33 min 25 sec ago
RIYADH: The Royal Commission for Riyadh City, the Saudi government agency leading the Kingdom’s bid to host World Expo 2030, recently held a seminar in Paris on the country’s expo themes.
Titled “Prosperity for All,” the meeting was attended by delegates from the member countries of the Bureau International des Expositions, an inter-governmental organization that regulates World Expo.
During the seminar, Saudi Minister of Tourism Ahmed Al-Khateeb, Diriyah Gate Development Authority CEO Jerry Inzerillo, and senior adviser Daniel Sobel, addressed the BIE delegates and highlighted the Kingdom’s expo vision.
Al-Khateeb said the Riyadh Expo 2030 theme, “The Era of Change: Together for a Foresighted Tomorrow,” aligned with the country’s commitment to, “fostering international collaboration and addressing global disparities toward a more inclusive and sustainable world.”
The minister added: “Saudi Arabia is committed as a host and as an equal partner to working with all of you to create a world where prosperity is more than a vision but a collective reality.”
Inzerillo said: “The Kingdom is undergoing unprecedented development in various fields and in openness in various sectors, including investment, culture, and tourism, which will contribute to delivering an exceptional edition of the Riyadh Expo 2030.”
He noted the significant developmental initiatives and major projects which he felt would contribute to making Saudi Arabia the ideal destination for hosting the event.
“We do not want to win the Expo for the sake of wining the Expo, we want to use it to show a rich genuine welcoming culture,” Inzerillo added.
The Paris seminar formed part of a series of gatherings organized by the Royal Commission for Riyadh City to establish connections with participating countries and gather ideas and opinions from delegates regarding the suitability of the themes for their respective nations.
Sobel said: “The sub-theme ‘Prosperity for All’ points to the importance of inclusive education in providing equal opportunities for all segments of society.
“One of the things which is exciting about Saudi Arabia more than any other country that I found is the thirst for excellence in education, which will contribute to achieving ‘Prosperity for All,’” he added.
RIYADH: A key part of Saudi Arabia’s visionary social and economic plan has been to build a creative economy.
Public and private institutions are spearheading the Kingdom’s move away from reliance on hydrocarbons by encouraging the country’s majority youth population to engage in creative activities.
Among them is the Saudi Aramco-sponsored King Abdulaziz Center for World Culture (Ithra) — meaning enrichment in Arabic. The term reflects the company’s stated vision to create a cultural institution for, “social progress through education and cross-cultural exchange.”
In 2008, on Aramco’s 75th anniversary, the late King Abdulaziz spoke of his wish to establish a world-class center that would present the arts, culture, science, and technology to inspire creativity and push the country into a new knowledge economy.
The monarch’s son, as King Abdullah, progressed his father’s vision and in 2016 the late rulers’ ambitions came to fruition.
Situated in Dhahran on the site of the first commercial Saudi oil field, Ithra opened in 2016. Since then, it has built on Saudi Aramco’s long patronage of the arts — the Saudi petroleum and natural gas company for decades staged art exhibitions on its premises — to promote creative thinking.
The center aims to encourage aspiring young artists in Saud Arabia and throughout the Arab world through its exhibitions, the most recent concentrated on sustainability and the natural environment.
The “From Earth” exhibition, which opened on Sept. 26, features work by emerging and established Saudi artists, while “Net Zero” has been displaying pieces by two Saudi and 17 international artists since Sept. 16.
The former shows a collection of 32 specially commissioned items including paintings, digital and sound art, installations, and works incorporating physical elements from the country’s natural landscape.
The exhibition was staged in collaboration with the Dammam Culture and Arts Association to further encourage artistic development and diversity in the Kingdom.
Ithra’s head of museums, Farah Abushullaih, told Arab News that as well as serving as a platform for art production, the center had become a hub for empowering talents.
She said: “It promotes art and culture in Saudi Arabia, builds bridges of communication with emerging and professional artists, and in addition provides a base for communication, and establishes common grounds for future partnerships, which contributes to the development of the art sector as a whole.”
While the works on display in “Net Zero” express the spirit of sustainability, those featured in “From Earth” focus specifically on Saudi artists’ relationship to their natural heritage and their love for their land, depicting a range of tangible and intangible perspectives.
Yousef Al-Harbi, director of Dammam Culture and Arts Association, said: “The exhibition carries many concepts, symbols, and connotations that have influential and motivational aspects.
“Earth is the concept, idea, and symbol, which artists choose to explore as it encourages them to passionately excel creatively, as well as pay tribute to their own roots to progress forward.
“The artists use the earth as an inspiration to promote a sense of belonging to the land and its details which are reflected within, and which they carry wherever they go.”
One piece, “The Sound of the Earth” by Moath Al-Hazmi, aims to capture the sound that emanates from diverse natural landscapes in the Kingdom by placing a recording in designated boxes, with descriptive aluminium plates, that visitors can listen to with headphones.
The plate “Earth Sound,” for example, has recordings of the sound of the sea at Saihat in Al-Qatif.
Al-Hazmi told Arab News: “My work deals with the sound fingerprints of various elements and this work concerns the sound fingerprints of terrains throughout Saudi Arabia by recording their sounds at different times to reflect the nature of a specific place.
“Many of us live in large cities and perhaps some have never been able to travel to the eastern and western parts of the Arabian Peninsula. It was from here that the question arose about the sounds of these places.
“The work is an invitation to deal with the land — a medium we are all familiar with — a bit like street painting but using the earth in a new and innovative way by making audio content from five selected Saudi terrains,” he said.
Saudi artist Bader Al-Essa uses photography, video, writing, and installation to explore and document the history of people on the Arabian Peninsula.
His exhibit, “Maqam,” features two black-and-white photographs reflecting the mihrab or Islamic praying niche in the wall of a mosque or religious school. Shade and shadow are incorporated to explore the abstract historical depth of the architectural structure, and its importance to society and to the land.
“‘Maqam’ embodies an image of the old mihrabs in the Najd region, representing the deep spiritual connection of local communities with their environment through the use of sustainable natural components to move to the worlds of supplication and closeness to God,” Al-Essa told Arab News.
Other elements of the artist’s photographs include a prayer mat and the triangle motifs found in old architectural designs to evoke a feeling of connection and familiarity.
Mohammed Al-Faraj, from Al-Ahsa, and Zahra Al-Gamdi, are taking part in “Net Zero” with works based around Saudi nature and heritage to raise awareness of environmental issues.
Abushullaih said: “We want to build a new generation of artists. Hopefully with the newcomers that are being exhibited for the first time here in Ithra, some of them are established already, there’s a nice blend between emerging and established artists.
“The journey has been rewarding and inspiring as has the community development and education surrounding such shows.”
ISLAMABAD: Pakistani leaders and the Kingdom’s envoy to Pakistan have praised the leadership in Riyadh for its efforts to realign Middle East dynamics and open up the Saudi economy and society.
The comments came during celebrations in Islamabad on Monday to commemorate Saudi Arabia’s 93rd National Day.
The Saudi government, in an effort led by Crown Prince Mohammed bin Salman, has made remarkable changes in recent years under a vast economic transformation plan, Vision 2030, to diversify away from oil and open the Kingdom to business and tourism amid increasing regional competition.
The Kingdom has also gone into diplomatic overdrive, restoring relations with Iran and agreeing to a rapprochement with Syria in its quest to rebuild regional alliances, instead of leaning entirely on the US, its long-time big power ally. It has also recently joined the Shanghai Cooperation Organization as part of Riyadh’s attempts to build a long-term partnership with China.
“Under the ideal leadership, Saudi Arabia is not just addressing the future, it is actively shaping it,” Chairman of the Senate of Pakistan Muhammad Sadiq Sanjrani said at a ceremony to celebrate Saudi National Day.
He added: “Dialogue and mutual respect are the bedrock on which lasting peace is made.
“We are confident that Saudi efforts will open doors to various opportunities, including trade, the sharing of initiatives, and collaboration between leaders and their followers, not only for the region but for the entire world.”
Pakistan and Saudi Arabia are close allies and share strong economic, security and cultural ties. Saudi Arabia is also home to more than 2 million Pakistani expatriates, making it the largest contributor to remittance inflows.
Pakistan received $2 billion in financial support from Saudi Arabia in July, a day before the International Monetary Fund’s board gave the final approval for a $3 billion bailout deal.
Saudi Arabia’s continued economic and investment support is key for Pakistan as economic stabilization is a major challenge with the $350 billion economy on a narrow recovery path after the IMF bailout averted a sovereign debt default. Economic reforms have already fueled historic inflation and interest rates.
“Pakistan is grateful for all the support extended by the Kingdom in the difficult times,” Sanjrani said, adding that Pakistan had also provided “unwavering and never-ending” support to the Kingdom on diplomatic and security fronts.
Speaking at the ceremony, which was organized by the Saudi Embassy, Ambassador Nawaf bin Said Al-Malki called on Pakistan and the world to “support all development plans and initiatives taken for the progress and prosperity of the Kingdom.”
He added: “At the forefront of these successful initiatives is the Kingdom’s Vision 2030, which represents a new stage leading the country to a bright future.”