DUBAI: Music and entertainment streaming platform Anghami has partnered with shopping mall group Majid Al Futtaim to raise awareness about mental health.
The two companies held an on-ground activation at the Mall of the Emirates in Dubai from June 6 to 10. They also took part in a day-long private event featuring a panel discussing the importance of mental health.
Fuad Mansoor Sharaf, managing director of shopping malls for the UAE at Majid Al Futtaim Properties, said: “This partnership and on-site activation at Mall of the Emirates exemplifies our dedication to promoting awareness around the importance of mental well-being.
“This endeavor allows us to forge connections with our community and foster a wholesome environment, ensuring delightful experiences for everyone, each day.”
Anghami initiated “Sukoon — Your Mindful Circle” in May, a scheme that aims to provide a safe and inclusive space for people to engage in conversations about mental health topics including grief, trauma, and abuse. As part of the initiative, users interacted with mental health experts on the app anonymously.
The partnership with Majid Al Futtaim is another step in Anghami’s efforts to raise mental health awareness.
Marian Bahader, vice president of marketing at Anghami, said the collaboration “allows us to create meaningful offline experiences that provide a supportive space for individuals to prioritize their mental health.”
She added: “Together, we are committed to making a positive impact and fostering a stigma-free culture.”