A sensory experience into Arab culture in Amsterdam

The first edition of the Arabian Flavour Festival took place in Amsterdam last Saturday. (Instagram/@theshadow.amsterdam)

• Last week’s Arabian Flavour Festival in the Dutch capital celebrated Arab culture, cuisine, crafts
• ‘It’s all about sharing love, identity and culture,’ organizer tells Arab News

AMSTERDAM: The first edition of the Arabian Flavour Festival took place in Amsterdam last Saturday.
In an intimate outdoor setting, the festival celebrated the diversity and richness of Arab culture, cuisine and crafts.
Organizer Shadow, originally from Syria, said his aim is to create a platform for promoting both international and Middle Eastern artists, for people to mingle and to share their cultures through storytelling and arts.
Set in the idyllic Tolhuis garden, a cultural and culinary meeting place in Amsterdam, the one-day event welcomed over 1,000 visitors from different backgrounds.
Organized by The Shadow Projects, the festival featured two stages with performances by dancers, singers and poets, along with a dabke workshop, pop-up food and merchandise, all within an Arabian atmosphere.
“It’s called Arabian Flavour because there’s a flavor of Arabic culture, but at the same time it’s an opportunity for people to integrate,” Shadow told Arab News.
“There’s always a performance other than Arabic to let people understand that this isn’t an Arabic party (but) just an Arabian Flavour.”
The idea started after Shadow starred in the documentary “The Story Won’t Die” about Syrian artists in Europe and America, from award-winning filmmaker David Henry Gerso.
In 2021, because of Shadow’s efforts, the documentary was showcased at the International Documentary Film Festival Amsterdam, whereafter the concept gained more and more traction.
Initially, it began as a gathering showcasing talents at home, but expanded to various stages throughout Amsterdam, and now the Arabian Flavour Festival is the biggest such festival in Europe, according to Shadow.
The organization places significant emphasis on diversity and inclusion. “If you’re an Arabic singer who isn’t well known, you don’t have work anymore if you move to Europe,” he said, adding that Bottom of Form the festival is open to whoever wants to perform.
The organizers state: “It is magical to see people who share their passion, and it is most important that they express themselves authentically.”
Among the performers was DJ Maherrie, a Syrian DJ who amazed the audience with a fusion of Middle Eastern melodies and modern European rhythms to raise awareness of his heritage.
Dutch singer-songwriter Maxine Zain shared her hopes of inspiring people with her heartfelt songs, and specifically highlighted her enjoyment in seeing traditional Arabic music connecting well with the artistry of Dutch artists like herself.
Pauline Koning, a passionate self-taught Dutch musician and belly dancer, made an impact with her performance of her own song “Kefaya Ghyab.”
In her music, she blends Arabic, Western, and Yemeni musical elements, drawing inspiration from her nostalgic love for Umm Kulthum, and praises the language’s poetic nature and rich emotional vocabulary.
The Arab tradition of belly dancing, Koning said, “represents a powerful symbol of empowerment for all women, not only embodying archetypes but also having the power to transfer certain emotions.”
Shadow earned his name for his ability to bring subcultures from the shadow into the light, and the event lived up to this name as confirmed by visitors’ reviews.
“I’m very curious about Arab culture. It’s a refreshing perspective opposite Dutch traditions,” said one visitor.
Another visitor attended the festival as an opportunity to connect with language partners and practice Arabic.
Three friends from Yemen were interested to meet Dutch people and exchange stories about their respective cultures.
Aside from the Arabian Flavour Festival, they also host monthly Arabian Flavour Nights. “The dream is to, in the next year or so, organize a three-day festival,” but in the end “it’s all about sharing love, identity and culture,” Shadow said. All the projects are funded by the Amsterdam Fund for the Arts.