Serving sustainability on a plate: Furahaa’s vegan delights land in Saudi Arabia

Serving sustainability on a plate: Furahaa’s vegan delights land in Saudi Arabia
Founded in 2015 by entrepreneur Arthur Devillers, Furahaa’s launch through HungerStation echoes the demand for diverse and high-quality choices in the local market. (Supplied)
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Updated 27 August 2023
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Serving sustainability on a plate: Furahaa’s vegan delights land in Saudi Arabia

Serving sustainability on a plate: Furahaa’s vegan delights land in Saudi Arabia
  • French fast-food sensation’s venture into Saudi Arabia embodies both innovation and adaptability

RIYADH: After making waves in France, Furahaa, famous for its delectable vegan menu, is sizzling its way into the heart of Saudi Arabia through a savory partnership with food delivery app HungerStation.

The expansion, promoted by Prince Khaled Alwaleed bin Talal’s investment firm KBW Ventures on social media, aims to tantalize taste buds of food lovers in Saudi Arabia with a range of plant-based options.

Founded in 2015 by entrepreneur Arthur Devillers, Furahaa’s Middle Eastern debut is a result of the support of Prince Khaled.

The French fast-food sensation’s venture into Saudi Arabia embodies both innovation and adaptability.

In an exclusive interview with Arab News, Devillers shared his company’s future course of action and revealed a vision that extends beyond virtual kitchens.

“We are considering one of Riyadh’s shopping centers to accommodate our customers on-site before the end of this year, 2023,” he said. 




Furahaa’s launch through Hunger- Station echoes the demand for diverse and high-quality choices in the local market. (Supplied)

The plant-based brand plans to expand its presence to other Saudi cities in the coming years and aims to ensure its presence in Dubai before COP28 to captivate the region’s culinary enthusiasts.

In a market known for its unique preferences, Furahaa is not just entering but embracing the challenge. Outlining his company’s strategic approach, Devillers said: “We are adjusting our strategy to optimize pricing. Our goal is to offer a menu priced at SR45 ($12), an amount we see as both competitive and socially fair.” 

This pricing strategy underscores Furahaa’s commitment to making quality plant-based options accessible to a wider audience, reflecting a harmony between taste and affordability.

Furahaa’s innovative spirit doesn’t stop at pricing. The company is keen on winning the hearts, or should we say stomachs, of the local population with its upcoming addition—a “chicken shawarma” option that stays true to their 100 percent vegan commitment while embracing the regional flavors.

Devillers’ plans are based on extensive research of the Saudi market. “Riyadh, with its population nearing 8 million, presents vast potential,” the entrepreneur told Arab News.

Beyond market research, he also succeeded in sourcing all products from local vendors. “Upon my arrival in Saudi Arabia, the challenges in sourcing 100 percent vegan products escalated. However, in a mere span of eight days, through sheer dedication and relentless effort, not only did I manage to secure essential products for Furahaa, but I also acquired them exclusively from Saudi distributors.”     

Furahaa’s launch through HungerStation echoes the demand for diverse and high-quality choices in the local market.

Prince Khaled bin Alwaleed’s backing of Furahaa through KBW Ventures has been instrumental in the company’s journey. “Prince Khaled bin Alwaleed’s support, and that of KBW Ventures, as our investor since 2021 has been very helpful to us; he believes in Furahaa’s vision and mission,” acknowledged Devillers. This partnership is emblematic of the growing collaboration between innovative startups and visionary investors in the sustainable food sector.




Prince Khaled Alwaleed bin Talal, KBW Ventures founder and CEO. (Supplied)

KBW Ventures is known for its focus on sustainable and innovative ventures with a portfolio that includes other prominent players in the plant-based and food innovation sector, such as BlueNalu and Upside Foods.

Earlier this year, it reinvested in Rebellyous Foods’ initial Series A commitment, raising a $9.5 million equity round to build on its groundbreaking manufacturing technology for plant-based meats.

Beyond taste, Furahaa’s mission extends to fostering an inclusive job market. Prince Khaled bin Alwaleed praised Furahaa’s employment of team members with hearing impairment in its French operations, describing it as a global example for everybody to follow. 

“An inclusive job market is key to wealth creation, it’s key to flourishing SMEs, it’s key to the launch of micro-enterprises that later evolve into startups that later employ more and more people,” noted Prince Khaled.

 “We use the same criteria for all business models — we are sector agnostic and location agnostic,” explained KBW Ventures CEO.

This approach emphasizes the pivotal role of transformative ideas and dynamic founding teams in shaping successful business ventures. “We’re looking to invest in powerful ideas that make powerful, scalable business models. We look very closely at the founding team; team holds a lot of weight for us. Can the founders take this to the next level? A lot of our investments are early stage so this is a crucial question,” he added.

Prince Khaled also shed light on KBW Ventures’ commitment to offering comprehensive support to its portfolio companies. “We extend every support function to all of our portfolio companies,” he stated, illustrating the firm’s dedication to nurturing growth and innovation across diverse sectors.

Offering advice to aspiring entrepreneurs in the Middle East and North Africa, Prince Khaled said: “You need to treat every country as its own specific case scenario. What works in Saudi (Arabia) won’t work in Morocco, and vice versa.” 

A tailored approach, combined with a deep understanding of local dynamics and collaboration with local talent, forms the bedrock for success.

After its inception, it did not take time for Furahaa in gaining recognition for its commitment to inclusivity and its vegan offerings. The company received the “Favorite Establishment” award at the December 2021 French Snack & Sandwich Show.

Furahaa France has three subsidiaries — a fast-food dining restaurant Furahaa, as well as ViVeg, a vegan cheese producer, and PlantB2B, which distributes 100 percent plant-based and gourmet products for professionals.

As the company tantalizes taste buds and promotes sustainability on a plate, it sets the stage for a future where culinary diversity and conscious choices converge to shape the gastronomic landscape.


US-Saudi Business Council to hold conference in New Orleans

US-Saudi Business Council to hold conference in New Orleans
Updated 02 December 2023
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US-Saudi Business Council to hold conference in New Orleans

US-Saudi Business Council to hold conference in New Orleans
  • Event will promote business opportunities for US companies in Kingdom

RIYADH: A conference to promote economic opportunities for American firms in Saudi Arabia will be held in New Orleans on Monday.
Organized by the US-Saudi Business Council and Texas-based law firm KN Legal, the event will feature speakers from Saudi Aramco, the US Export Assistance Center in New Orleans and the Lafayette Economic Development Commission, the Saudi Press Agency reported on Saturday.
The presentations will provide valuable information and support to companies interested in entering the Saudi market or expanding their businesses there.
The Kingdom offers opportunities in the oil and gas industry as well as megaprojects linked to the Saudi Vision 2030 economic diversification strategy.
“The conference will highlight the efforts of the Saudi leadership in encouraging international participation in this fast-moving economy, such as economic, trade and regulatory reforms to improve the transparency and predictability of the Saudi business environment,” the report said.


Saudi Arabia’s leadership in global clean energy advocacy stressed at COP28 

Saudi Arabia’s leadership in global clean energy advocacy stressed at COP28 
Updated 02 December 2023
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Saudi Arabia’s leadership in global clean energy advocacy stressed at COP28 

Saudi Arabia’s leadership in global clean energy advocacy stressed at COP28 

DUBAI: Saudi Arabia is poised to take a leadership role in global forums, leveraging its presence in the G20 and the Clean Energy Ministerial to spotlight regional knowledge and environmental concerns on the world stage, according to a senior executive.   

During the UN Climate Change Conference, COP28, in Dubai, Jean-François Gagne, head of the secretariat at the Clean Energy Ministerial, emphasized the significance of regional harmonization in advancing climate change ambitions.    

“Saudi Arabia has the advantage of being at the G20 table, allowing it to play a leadership role in bringing regional knowledge and environmental concerns to the international table. This is crucial because we need all regions of the world to move forward together,” Gagne told Arab News.     

He added: “When you have regional champions, it really helps making sure that there’s no one that gets left behind in terms of advancing our clean energy goals.”    

Gagne also explained two ways in which regional collaboration can help accelerate ambitions related to climate change. The first involves creating higher demands for common products and technologies.  

“We know there’s going to be a need for brand-new technologies to be able to be deployed more broadly. When you have industry and governments working together in terms of defining what these new technologies will be, you need to be able to show that there will be enough demand for the investment in terms of bringing these new technologies forward,” he said.  

The second involves reducing the costs associated with deploying these technologies.  

“Making sure that the markets between different countries don’t create hurdles to the deployment is going to be important. Regional harmonization plays a significant role in bringing down the cost of deploying those technologies. This, in turn, makes it much easier for policymakers to increase their climate ambition because they know that the technologies will be there at a cost that is reasonable,” he continued.  

Underscoring the importance of harmonization and collaboration, Gagne explained ways in which the private sector could engage more with the public sector.   

“First of all, they need to make sure that when they look at these questions, they don’t look only at their own individual companies benefits, but they look at this in terms of a sectoral approach to finding the right solutions,” he said.  

Gagne added: “The second, they can engage in dialogue with governments in terms of what are the real feasible opportunities for governments to drive the demand for these new technologies.”   

During a session discussing the crucial role of regional coordination, Steve Kukoda, vice president and executive director at the International Copper Association, stated that collaboration is crucial to advancing ambition.   

“Regional harmonization really is critical to accelerating actual ambition, and we talked about the first cost barrier. This is a way to bring the cost down, but on multiple levels,” Kukoda said.   

He added: “If you manufacture an air conditioner, you now can sell the same product in 10 countries. You don’t have to have different types of the same air conditioner just to meet the standards of individual countries. So that increases the scale of production and brings down costs.”   

As part of Saudi Arabia’s Vision 2030’s prominent projects, Richard Bush, chief environment officer at NEOM, underlined the giga-project’s mission, as articulated by the chairman, Crown Prince Mohammed bin Salman. The mission is straightforward: to construct the world’s first sustainable and highly livable city.   

“Every city we’ve built has created an unreasonable impact on the environment and an unacceptable level of pollution. And what I’d like to say about this project is that it’s completely transformed,” Bush said.   

He added: “The way we think we’re going to design, live, and function into the future. There is nothing we do on a daily basis that resembles anything we’ve experienced before.”


Global leaders call for binding agreements, increased renewable energy investments at COP28 

Global leaders call for binding agreements, increased renewable energy investments at COP28 
Updated 02 December 2023
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Global leaders call for binding agreements, increased renewable energy investments at COP28 

Global leaders call for binding agreements, increased renewable energy investments at COP28 

DUBAI: The call for a significant increase in renewable energy investments resonated strongly on the third day of COP28, with various leaders advocating for a binding agreement at the Dubai event.     

In the High-Level Segment National Statements, German Chancellor Olaf Scholz outlined a tripartite proposal to reinforce the gathering’s recurring themes.     

“I propose three initiatives today. Firstly, making renewable energy expansion a top global energy policy priority. Here in Dubai, let’s set two binding goals, tripling renewable energy expansion and doubling energy efficiency by 2030,” Scholz stated.    

“My second point addresses international collaboration. We require platforms for developing collective solutions to transformation challenges.”      

He added: “Thirdly, I wish to discuss solidarity and responsibility. In 2022, Germany exceeded its goal of providing €6 billion ($6.5 billion) annually for international climate finance.”     

Norway’s Prime Minister Jonas Gahr Store also highlighted his country’s commitment to the event’s ambitious renewable energy targets.     

On the other hand, Iceland’s Prime Minister Katrin Jakobsdottir reaffirmed her nation’s dedication to advancing global energy transition.     

“We must drastically reduce emissions. Accelerating the green energy transition, scaling up green solutions, enhancing nature-based solutions, and ensuring polluters pay are essential. However, we also need to reduce our focus on maximizing production and consumption, shifting toward sustainability and well-being,” Jakobsdottir remarked.     

Other leaders underscored the critical need for financial support to assist developing countries in their transition efforts.     

“The world must honor its financial pledges. In 2022, the IMF (International Monetary Fund) reported $7 trillion spent on fossil fuel subsidies, yet the global commitment to the Paris Agreement’s $100 billion annual target remains challenging,” stated Mark Brown, prime minister of Cook Islands.     

Liberia’s President George Weah also emphasized the importance of improved global financing mechanisms, highlighting the country’s need for support to strengthen its climate action initiatives.     

Additionally, leaders from developing countries have called out other nations’ commitments to lack of action.  

“The Paris Agreement was a beacon of hope, a promise made by the world to safeguard our planet and its inhabitants. However, the reality falls shorter than the commitments made, and the burden of climate action continues to disproportionately fall on the shoulders of developing nations despite our minimal contribution to the crisis while the big polluters do their best to lecture us but not to stop themselves,” Edi Rama, prime minister of Albania, said.  

Eswatini’s Prime Minister Russell Mmiso Dlamini further stressed these points, stating “The commitments made remain just words. Fossil fuels remain high, much against the initial plans.”  

“In Eswatini, trucks are queuing in large numbers in borders carrying hundreds of tons of coal in transit to the developed world. While this continues, the use of nature-based mitigation is being promoted. With such practices, reaching net zero by 2050 will be impossible and developing countries should not be made to pay through the use of carbon markets,” he added.  

Despite some nations being short of their commitments, the US has continued to demonstrate action with the announcement of a new pledge to the global climate fund.  

“Today, I’m proud to announce a new $3 billion pledge to the green climate fund, which helps developing countries invest in resilience, clean energy, and nature-based solutions,” said Kamala Harris, US vice president.  

She added: “Today, we are demonstrating in action how the world can and must meet this crisis. This is a pivotal moment, our action collectively, or worse our inaction, will impact millions of people for decades to come.”   

Moreover, global leaders have also laid out their accomplishments as well as future strategies for combating climate change.     

“We have cut our coal use by over 80 percent. We are growing our economy at a much faster pace than the eurozone average while reducing emissions. In total, our emissions are down by 43 percent from 2005 as we turn to renewable energy, the best performance among European countries,” Kyriakos Mitsotakis, prime minister of Greece, said.     

“Burundi has committed via the Nationally Determined Contributions to protect the environment, to strengthen resilience toward climate change, and to boost food security. This is infused in our national policies and our vision for Burundi. An emerging country by 2040, and a developed country by 2060,” Evariste Ndayishimiye, president of Burundi, said. 


US should participate in carbon pricing rather than oppose it: IMF director

US should participate in carbon pricing rather than oppose it: IMF director
Updated 02 December 2023
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US should participate in carbon pricing rather than oppose it: IMF director

US should participate in carbon pricing rather than oppose it: IMF director

DUBAI: The US should participate, rather than being a “loud opponent,” in carbon pricing, urged the director of the International Monetary Fund.
Addressing the Business and Philanthropy Climate Forum alongside the UN Climate Conference, Kristalina Georgieva affirmed that the US must not hinder the world from “moving in the right direction.” Instead, the country should explore the standards and regulatory fees it needs to implement carbon pricing into its economic model. 

The director deemed carbon pricing a “wonderful instrument” due to its dual role in revenue generation and addressing inequality. The principle is straightforward: the more emissions one creates, the more one consumes, resulting in a proportional payment.
According to Georgieva, revenues generated from carbon pricing can be strategically directed to compensate the most vulnerable parts of the global population. Assessments by the IMF indicate that allocating 20 percent of these revenues significantly support the 30 percent most vulnerable areas, providing them with the “much-needed” backing. 

The IMF chief emphasized that “carbon price is a very strong incentive, much stronger than anything else we can invent.”  

Addressing concerns about the political feasibility of carbon prices in various places, she expressed disagreement, asserting that carbon pricing can be implemented in diverse ways.
She added: “It can be a tax, and when it is a tax, it is the most efficient and impactful way.”  

Georgieva pointed out that in countries where carbon tax was gradually introduced, emissions saw a significant reduction of 30 to 40 percent. Furthermore, she highlighted European trading mechanisms that have successfully generated $190 billion in revenue.
Despite the current average carbon price standing at $20 per ton in areas covered by carbon pricing, when amalgamating this figure with 75 percent of the world without carbon pricing, the average carbon price would fall to $5, she noted. 
According to the IMF, a package of measures, including carbon pricing, the elimination of harmful subsidies, and policy support, would significantly accelerate decarbonization. The director instilled the idea that adopting such measures could empower the global population to “make this decade one that we take pride in.” 

Fossil fuel direct subsidies soared to a record $1.3 trillion in the last year, driven by support measures in response to the cost-of-living crisis, as stated by Georgieva. When factoring in indirect subsidies, such as those arising from the absence of carbon pricing addressing environmental and health damage, the total surges to $7.1 trillion. 

“We need to go from $900 million where we are now to $5 trillion to make decarbonization a reality. The question is, is $5 trillion, a lot of money? Well, it’s obviously not a little but put $5 trillion next to $7.1 trillion in direct and indirect subsidies, or next to the size of the world economy, which is over $100 trillion,” the director outlined. 

She added: “I think we should be brave and say yes, it can be done, except it will be only done if we get the private sector to move faster and especially move faster in the developing world where emissions are growing. I’m an optimist; I have seen gradually moving on blended finance in a meaningful way.”

Emphasizing the significance of climate finance, the IMF chief affirmed that when considering all nationally determined contributions for this decade, they would result in only an 11 percent reduction in emissions. 

To uphold the commitment to limiting the temperature increase to 1.5 degrees Celsius, it would instead require contributions ranging between 25 and 50 percent, as highlighted by Georgieva.
Meanwhile, private funds currently contribute 40 percent to climate finance. To meet emission targets, this figure must escalate to 80 or 90 percent.
Despite climate risks being “macro-critical” and impacting economies, communities, and households, ultimately leading to financial instability, the director highlighted that transitioning to the new climate economy presents  “unique opportunities” for green growth and job creation. 

While the world economy has demonstrated resilience during challenges such as the pandemic and global conflicts, Georgieva, however, acknowledged that the IMF recognizes the current growth rate as “slow.” 

The organization is forecasting a modest 3 percent year-on-year growth rate for the next five years, nearly a full percentage point below the average of 3.8 percent observed in the preceding decade. 

The director expressed concerns that geopolitical tensions might exacerbate economic fragmentation amid a global climate crisis. This situation has left the entity “very concerned” about the growing inequality both within and across countries.

There exists a striking contrast between economies with a robust capacity to cope and low-income countries, where many have become “way more vulnerable” to climate devastation while grappling with adaptation challenges.  

In response to this disparity, the director emphasized the urgent need for cooperation. She called on companies and global bodies to emulate the proactive approach of the IMF, recognizing the importance of collective efforts in addressing the vulnerabilities and challenges posed by climate change. 

The director said, “There is nothing we can do each one of us alone, but we can make a difference working together.”  

She highlighted the IMF’s transformative shift in its approach over the last few years, integrating climate considerations into policy engagement. The focus involves mitigation strategies for countries facing high water levels, adaptation support for vulnerable nations, and transition plans for those heavily reliant on hydrocarbon sectors. 

“As a financial institution, the IMF has to put our money where our mouth is,” asserted Georgieva. This commitment materialized in the establishment of the $40 billion Resilience and Sustainability Trust.

Concluding her statement, the director expressed gratitude to the UAE for its recent contribution, with 11 countries having already accessed the fund. The UAE, as the newest contributor, provided 200 million dirhams ($54.46 million) as of Dec. 1.


African nations seek fair climate financing at COP28

African nations seek fair climate financing at COP28
Updated 02 December 2023
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African nations seek fair climate financing at COP28

African nations seek fair climate financing at COP28

RIYADH: Developing countries in Africa have urged developed nations to ensure equitable climate change financing for the implementation of adaptation and mitigation projects to address the global crisis, as highlighted by various officials participating in the UN Climate Change Conference in Dubai.   

On the second day of the COP28 summit, President of the Central African Republic Faustin-Archange Touadéra emphasized that developed countries, being the primary polluters, should bear the cost of climate change. 

“When it comes to determining who should pay for the climate bill, the answer is, bearing in mind the gap between developed countries, which are the primary polluters, and poor countries, it would be logical for the former to finance the mitigation process,” stressed Touadéra.   

Also speaking on the second day, President of Equatorial Guinea Obiang Nguema Mbasogo echoed this sentiment. 

He emphasized that “it is not enough, in our view, for developed countries to simply wring their hands and make empty promises.”    

“Rather, they need to fulfill their commitments and obligations under the Paris Agreement, which we achieved at COP21, and ensure the rollout and implementation of tangible, concrete action to mitigate the adverse impact of climate change,” the president added.   

Building on this, Côte d'Ivoire Vice President Tiemoko Meyliet Koné urged partners to mobilize more resources for the adaptation of African countries to the effects of climate change and to ensure financing for the continent’s energy transition.   

“Notwithstanding this, there is a need to avoid a situation in which finance for energy transition increases the debt of countries,” Koné emphasized.    

This plea comes as Africa, one of the regions with the highest rates of carbon capture and oxygen release globally, experiences minimal benefits, as highlighted by Mbasogo. 

“Africa, which bears the least responsibility in terms of emissions, is responsible for just 4 percent of global emissions. Unfortunately, Africa is a primary victim of the direct impacts of climate change,” Touadéra underlined during his speech. 

For her part, Italy’s President of the Council of Ministers Giorgia Meloni emphasized the importance of Africa having equal opportunities in the fight against climate change. 

“Italy intends to direct an extremely significant share of the Italian climate fund whose overall endowment is €4 billion ($4.36 billion) to the African continent,” she said.  
Meloni affirmed that this was not a charitable approach because “Africa did not need charity.”  

According to her, Africa needed to be placed in a condition to compete on an equal footing to grow and prosper, thanks to the multitude of resources that the continent possessed.  

Additionally, Prime Minister of Belgium Alexander De Croo reiterated the continent’s potential to become a green engine for the world.  

“Europe will obviously not win the climate race alone; partnerships are crucial, especially with Africa, which harnesses 40 percent of the global solar energy potential. As stated by the president of Kenya at the African Climate Summit, the continent has the potential to become the green engine of the world,” De Croo confirmed.  

On the second day of the UN climate summit, leaders of developing nations took the stage to urge wealthy industrial countries to share their expertise in combating global warming and to alleviate the financial burdens they face. 

Meanwhile, they highlighted their own natural resources, which absorb heat-trapping carbon from the air.