DUBAI: Van Cleef & Arpels has always had a deep-rooted connection with Saudi Arabia. Earlier this year, the Kingdom hosted an important exhibit titled “Van Cleef & Arpels: Time, Nature, Love,” further amplifying its relationship with the Kingdom. In addition to other items, the exhibition also featured select pieces from 1940 to the 1990s loaned to the house by esteemed Saudi clients. For Saudi National Day, Arab News speaks to Karim Elayan, managing director of VCA in Saudi Arabia, to discuss how the Kingdom is an essential market for the jewelry house and its growth over the years.
Elayan, who joined VCA in 2018, said that his journey with the house has been extremely rewarding and a catalyst for his personal and professional growth. On the house’s historical ties with the Kingdom, he said it is through the loyalty of Saudi clients who have been patrons and proud collectors of VCA’s creations that the relationship has been able to flourish.
“Today, our continued presence and significant investments in the Saudi Arabian market emphasize our commitment to strengthen these ties further. We are determined to play a pivotal role aligned with the country’s Vision 2030 in contributing to advancing the Saudi market that holds a special place in our hearts,” he said.
The last few years have seen an increased brand presence in the country, which included expanding to the Eastern Province by opening a new boutique in Alkhobar.
“In 2019, we took a significant step toward strengthening our presence in Saudi Arabia by bringing the maison closer to our valued clientele. This strategic move involved the internalization of our operations, allowing us to establish direct boutiques within the country,” Elayan said.
The house is also committed to regularly engaging with the local community. Elayan explained that initiatives like the Alhambra Suite activation, the HJ signature event, and the takeover of the historic Sharbatly House in Al-Balad during Ramadan were instrumental in elevating awareness of the maison among a discerning audience.
“Additionally, we dedicated ourselves to enhancing our art and culture partnerships and initiatives throughout Saudi Arabia, further solidifying our presence as a cultural contributor in this vibrant region,” he said.
On this National Day, Elayan looks back with gratitude to the three decades he spent in the Kingdom. Having witnessed first-hand the country’s evolution, he feels deeply honored and a sense of responsibility as a resident of Saudi Arabia to support and promote these changes.
“There is no turning back. I am confident that under its leadership, Saudi Arabia will continue to forge ahead, pushing the boundaries with ambitious projects and making significant contributions to humanity for future generations.”