LONDON: TikTok has rolled out what it describes as a comprehensive campaign designed to raise awareness of mental-health issues and combat the stigma that surrounds them.
The social media platform said its #aGoodCollective initiative provides themed hashtags, specialized tools, and access to an array of resources to help address common misconceptions about mental well-being and extend support to those seeking help.
“The global TikTok community continues to foster a safe and positive space for conversations about mental health and well-being, with topics related to #MentalHealth, #SelfCare and #MentalHealthAwareness garnering 100+ billion, 50+ billion and 25+ billion views, respectively, to date,” the company said.
Through the campaign, TikTok is curating a wide range of mental-health content, including videos in which TikTok creators promote the values of kindness and tolerance. In addition, licensed therapists offer valuable insights into mental health issues.
The platform said it aims to foster dialogue on topics related to mental health, empower users through TikTok safety features, and facilitate connections with medical professionals and therapists through LIVE sessions. The platform has also assembled a playlist of calming music. And on #BookTok, TikTok’s subcommunity focused on literature, there are recommendations for books it says can help cultivate a feeling of centered well-being.
The launch of this campaign coincided with World Mental Health Day on Oct. 10, during which TikTok hosted Take A Moment, a live-streaming event during which content creators offered tips and described their personal experiences related to mental health.