Asteri is the first Saudi premium makeup brand in the market spotlighting authentic Arab beauty. Its mission is to break stereotypes and portray the modern vision of Arab women through a local, feminine lens.
Naturally, we had to try it out.
The brand offers an array of products that are “desert-proof,” meaning that they have been formulated specifically to last despite Saudi’s shifting weather, which can vary from extreme heat, dryness, humidity, to cold and windy.
Founded by Saudi designer Sara Al-Rashed, the brand is cruelty free, vegan, and microplastic free. It also aims to become B Corp certified.
Their Legacy Lipsticks were the first to catch our eye. The formulation is creamy and glossy, yet noticeably longer-lasting than most lipsticks across the market.
Rich in color, the refillable products are also hydrating and smooth. From soft corals to bold ruby reds, the eight available shades are also each named after a prominent woman in Al-Rashed’s life, giving a personal touch to the line.
The Legacy Lip Balm is an elevated version of an everyday essential, and contains moringa oil, argan oil, and lychee fruit extract for extreme nourishment.
The hydrating balm looks as if it contains chunky glitter but glides on clear and is the perfect product to use alongside their Universal Lip Liners or just on its own.
Their Maha Mascara is stunningly packaged and extremely buildable, leaving lashes looking long and natural. We also found that it does not smudge under the eyes throughout the day, like many non-waterproof products do.
No eye look is complete without eyeliner, and Asteri’s smudge and water-proof HERizon Eye Liner is a great grayish black felt-tip liquid liner for dramatic looks or simple cat eyes. They also offer a pencil kohl liner in a true black shade.
For the perfect base, their Aura Radiant Concealers and Foundations finish off with a skin-like texture while giving buildable coverage for blemishes, redness, dark circles, and pigmentation.
If you are shopping online, the website offers a “Find My Shade” feature which can match your current foundation or concealer from dozens of brands or help you through a quiz.
Asteri also supplies other products including lip glosses, eyebrow pencils and gels, powder bronzer and highlighters, and a two-in-one blush stick that doubles as lip color.