RIYADH: Saudi Arabia’s Pet Products Trading Co. has secured an investment of up to SR80 million ($21.3 million) from Aliph Capital, an Abu Dhabi-based private equity fund manager.
This strategic investment aims to boost PPTCO’s expansion by strengthening its brand portfolio, showroom network and digital infrastructure.
This move marks Aliph Capital’s inaugural foray into the Saudi market through its Aliph Fund I, representing a significant step in its investment journey.
Mohammed Al-Roumi, founder and CEO at PPTCO, said: “I am delighted to join forces with Aliph, a strategic partner whose vision aligns with our growth ambitions in the dynamic Saudi pet market.”
He said they are committed to working closely to capitalize on the promising opportunities.
“This collaboration marks an exciting chapter for our company as we embark on a journey of expansion and innovation,” Al-Roumi added.
Aliph Capital’s investment approach is geared toward supporting high-growth businesses in emerging and dynamic sectors, contributing actively to regional diversification initiatives.
The Saudi pet care market, where PPTCO is a key player, has grown by 50 percent from 2020 to 2023 and is expected to grow at a compound annual growth rate of over 10 percent in the next five years, according to the press note.
A rising pet population, evolving cultural attitude toward pet ownership, increasing disposable income and an emerging demographic of young people are driving the household animal and bird market.
Additionally, expanding sales channels offering pet-related products are contributing to this upward trend.
Founded in 2005 by Al-Roumi and Yasser Al-Twaijri, PPTCO has established itself as a leading business-to-business distributor of pet products in Saudi Arabia.
“We are thrilled to announce our first investment in Saudi Arabia and to partner with Mohammed Al-Roumi and Yasser Al-Twaijri to invest in and develop the Saudi pet sector,” said Farah Al-Mazrui, head of investments at Aliph Capital.
She explained that the industry is still nascent and the ecosystem is not fully developed compared to more mature regional markets, “presenting PPTCO with significant upside through consolidation and growth.”
The company boasts a 12,700 sq. meters central warehouse and a showroom in Riyadh, distributing over 80 brands to a diverse client base. It includes omnichannel pet retailers, veterinary clinics and hypermarkets.