Riyadh’s Boulevard World captures essence of cultural diversity

In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage. (Boulevard World)
1 / 9
In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage. (Boulevard World)
Riyadh’s Boulevard World captures essence of cultural diversity
2 / 9
The pavillions at Boulevard World allow countries to showcase their country’s most famous cultural aspects. (AN photo by Rahaf Jambi)
Riyadh’s Boulevard World captures essence of cultural diversity
3 / 9
(AN photo by Rahaf Jambi)
Riyadh’s Boulevard World captures essence of cultural diversity
4 / 9
(AN photo by Rahaf Jambi)
Riyadh’s Boulevard World captures essence of cultural diversity
5 / 9
Riyadh’s Boulevard World captures essence of cultural diversity
6 / 9
(AN photo by Rahaf Jambi)
Riyadh’s Boulevard World captures essence of cultural diversity
7 / 9
(AN photo by Rahaf Jambi)
Riyadh’s Boulevard World captures essence of cultural diversity
8 / 9
When entering the Iranian pavilion, guests are welcomed by the sight of Saffron tea, which is available at the Novin Saffron shop. (AN photo by Rahaf Jambi)
Riyadh’s Boulevard World captures essence of cultural diversity
9 / 9
Argan oil, known as “liquid gold,” is one of the key ingredients used in skincare rituals due to its high vitamin E and antioxidants content. (AN photo by Rahaf Jambi)
Short Url
Updated 30 January 2024
Follow

Riyadh’s Boulevard World captures essence of cultural diversity

In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage.
  • Largest Riyadh Season zone showcasing cultural goods, heritage from Morocco, Iran, Turkiye and more

RIYADH: The Boulevard World zone is among the largest zones of the fourth Riyadh Season, encompassing a wide range of international entertainment experiences. This year, having expanded by over 40 percent, it makes a comeback with a wintry ambiance, embodying the essence of the ancient Levant and showcasing its rich history through iconic structures.

In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage.




Visitors can explore a variety of cultural products including rugs from Iran, argan oil from Morocco and teas from China. (AN photo by Rahaf Jambi)

From traditional cuisine and clothing to music and dance forms, the preservation of cultural traditions allows people to connect with their roots and give a sense of identity. It fosters a deep appreciation and understanding of different cultures, promoting tolerance and respect.

By cherishing and upholding these customs, Boulevard World exemplifies a rich tapestry of traditions that adds vibrancy and color to the community.

HIGHLIGHT

Saudi brand Arom Al-Shay is local gem in the heart of the Chinese pavilion at Boulevard World, offering visitors authentic Chinese tea flavors.

At the Boulevard World pavilions, various countries showcase their most significant cultural aspects, including Morocco, China, Palestine, Turkiye, and Iran.

These cultural traditions are evident in the various festivals, rituals, and practices passed down from generation to generation.




Visitors can explore a variety of cultural products including rugs from Iran, argan oil from Morocco and teas from China. (AN photo by Rahaf Jambi)

Tea, for example, is significant in Chinese culture, encompassing daily life, tradition, and social interactions. Its importance can be traced back thousands of years, with tea ceremonies centralizing ancient Chinese customs. This beverage is revered for its medicinal properties, soothing effects, and ability to promote mental clarity.

A local gem lies in the heart of the Chinese pavilion at Boulevard World. Saudi brand Arom Al-Shay (Tea Origin) offers visitors authentic Chinese tea flavors.

Maram Khaled, who tends to the visitors at the booth, showcased four popular Chinese tea options that Arom Al-Shay provides.




Visitors can explore a variety of cultural products including rugs from Iran, argan oil from Morocco and teas from China. (AN photo by Rahaf Jambi)

Khaled told Arab News: “Jasmine pearls undergo plucking and hand rolling before being infused with Jasmine flowers. Jasmine pearls are unlike Jasmine flower tea which consists of green or black tea leaves.”

She also explained that the shop offers oolong tea, which is yellow, unlike green or red tea. Its antioxidants are medium and the tea is less bitter than others: “The infusion of vanilla enhances the oolong’s inherent natural sweetness, creating a symphony of flavors. The tea is also more caffeinated than others and aids in weight loss.”

The shop’s third kind is smoked tea, their best-selling flavor. “It mixes Chinese and Ceylon tea leaves smoked on pine wood fire, resulting in a noticeable smoky scent,” said Khaled.




In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage. (Boulevard World)

At the Morocco pavilion, visitors can learn about the significance of natural skincare in Moroccan culture.

Safa’a at the Morocco pavilion told Arab News about traditional Moroccan beauty rituals and products that have been enriched with natural ingredients that nourish and heal the skin for centuries.

Argan oil, known as "liquid gold," is one of the key ingredients used in skincare rituals due to its high vitamin E and antioxidants content.




In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage. (Boulevard World)

“In Morocco, we opt for naturally made soaps and rarely use commercial shower gels. Most of our products are infused with argan oil which is exclusive to Morocco,” she explained.

Additionally, other natural ingredients like rose water, ghassoul clay, and prickly pear oil are also widely used in Moroccan skincare.

“These natural products not only provide effective results but also have minimal environmental impact, emphasizing the sustainable and eco-friendly approach of Moroccan skincare,” Safa’a explained.




Tea is significant in Chinese culture, encompassing daily life, tradition, and social interactions. (AN photo by Rahaf Jambi)

One of the newest locations this season is the Turkish pavilion where guests can explore apparel, accessories, pastries, and more. The traditional Turkish chestnut offered to visitors at the doors will give them the impression that they are truly exploring the stunning metropolis of Istanbul.

Sultanahmet Sweets, a Turkish sweet shop that sells mouth-melting Turkish delicacies — with the option of a diet section produced with artificial sugar — is one of the loveliest stores to open up in the Turkish area.

Bashar Al-Ayouf, a sales representative for the shop, is a Syrian citizen who lives in Istanbul, where the store was created by ambitious young Syrians who are now participating in many exhibits across the world.




The Turkish pavilion also featured exquisite, handcrafted jewelry with excellent finishing and a variety of fantastic Turkish patterns in a shop named Rose Stone, which specializes in producing jewelry. (AN photo by Rahaf Jambi)

“For the first time, we are offering chocolate and sweets here in Saudi Arabia. We have opened multiple stores in the Syrian and Turkish zones, and our best-selling item is the pomegranate delight sweet, which is made of pistachios and pomegranate and is always sold out. I have noticed that the people here love pomegranates,” Al-Ayouf said.

The Turkish pavilion also featured exquisite, handcrafted jewelry with excellent finishing and a variety of fantastic Turkish patterns in a shop named Rose Stone.

When entering the Iranian pavilion, guests are welcomed by the sight of saffron tea, which is available at the Novin Saffron shop. Saffron is the most costly and sought-after herb in the world, and it is well-known in Iranian culture.

Hassan Khalid, who arrived in the Kingdom as a representative of Novin Saffron, said: “We have three different varieties of saffron here to suit every taste, and the prices vary based on the quality. We have been doing exhibits for 13 years, but this is our first time in Riyadh.”

Naturally, the Iranian pavilion would not be complete without an area dedicated to rugs. Visitors can view and feel the rugs in person and place an order for delivery from the Iranian Carpet store.

 


Training courses for Hajj and Umrah workers begin

An initiative offering 100,000 training opportunities to workers serving Hajj and Umrah pilgrims began on Sunday. (SPA)
An initiative offering 100,000 training opportunities to workers serving Hajj and Umrah pilgrims began on Sunday. (SPA)
Updated 8 sec ago
Follow

Training courses for Hajj and Umrah workers begin

An initiative offering 100,000 training opportunities to workers serving Hajj and Umrah pilgrims began on Sunday. (SPA)

RIYADH: An initiative offering 100,000 training opportunities to workers serving Hajj and Umrah pilgrims began on Sunday, Saudi Press Agency reported.

As part of the Rafid Al-Haramain initiative, 100,000 workers in the public, private, and non-profit sectors will be trained to ensure that the services they offer are of the highest quality and leave a lasting positive impression on visitors to the Kingdom.

The initiative is being organized by the Kingdom’s Ministry of Hajj and Umrah and Makkah’s Umm Al-Qura University.


Three ibex born in King Abdullah National Park

Three ibex born in King Abdullah National Park
Updated 6 min 19 sec ago
Follow

Three ibex born in King Abdullah National Park

Three ibex born in King Abdullah National Park
  • The release of the ibex aims to preserve and enhance Saudi Arabia’s biodiversity

RIYADH: Three ibex were born in King Abdullah National Park’s Red Rock Zone after Soudah Development, a Public Investment Fund company, released 23 ibex into the wild last year in collaboration with the National Center for Wildlife.

The release of the ibex aims to preserve and enhance Saudi Arabia’s biodiversity.

It marks a significant milestone in joint reintroduction and conservation efforts, aligning with the Saudi Green Initiative and Vision 2030’s environmental goals.

The two newborns were delivered by two adult ibex, and the third was delivered by a two-year-old ibex.

Soudah Development is closely monitoring a herd of nine ibex to ensure the population’s health and to study their habitat preferences.

“The successful births of the ibex signify a major step forward in our mission to reintroduce endangered species and revitalize the ecosystem within the region,” said Saleh Aloraini, CEO of Soudah Development.

“This development not only reflects our dedication to conservation but also highlights our unwavering commitment to the Saudi Green Initiative.”


Saudi ambassador to Guinea sees off first group of Hajj pilgrims from country

Saudi Arabia’s ambassador to Guinea Fahad Al-Rashidi sees off this year’s first group of Guinean Hajj pilgrims.
Saudi Arabia’s ambassador to Guinea Fahad Al-Rashidi sees off this year’s first group of Guinean Hajj pilgrims.
Updated 26 May 2024
Follow

Saudi ambassador to Guinea sees off first group of Hajj pilgrims from country

Saudi Arabia’s ambassador to Guinea Fahad Al-Rashidi sees off this year’s first group of Guinean Hajj pilgrims.
  • Al-Rashidi said the Kingdom was fully prepared for Hajj

RIYADH: Saudi Arabia’s ambassador to Guinea Fahad Al-Rashidi on Sunday saw off this year’s first group of Guinean Hajj pilgrims heading from Conakry to the Kingdom.

Al-Rashidi said the Kingdom was fully prepared for the pilgrimage, during which millions of pilgrims from various parts of the world will perform their rituals in the best possible manner, Saudi Press Agency reported.

The ambassador said that due to God’s grace and the generous care and directives of the Saudi leadership, the Kingdom had mobilized its resources, personnel, and capabilities to ensure the comfort, security, and safety of pilgrims.


Indian Hajj pilgrims take train from Jeddah to Makkah

Indian Hajj pilgrims take train from Jeddah to Makkah
Updated 26 May 2024
Follow

Indian Hajj pilgrims take train from Jeddah to Makkah

Indian Hajj pilgrims take train from Jeddah to Makkah

JEDDAH: Traditionally, all pilgrims arriving at Jeddah International Airport travel to Makkah by buses provided by Saudi authorities. This year, however, special arrangements have been made by the Consulate General of India in Jeddah, in tandem with the Saudi authorities, for some Indian pilgrims to travel via the Haramain High Speed Railway from Jeddah airport to Makkah.

About 32,000 Indian pilgrims will benefit from this exclusive service, reducing travel time by half thanks to the train’s maximum speed of 300 kph.

To commemorate the historic occasion, India’s ambassador, Dr. Suhel Ajaz Khan, and Consul General Mohd Shahid Alam accompanied Indian pilgrims on the inaugural journey from Jeddah airport to Makkah on Sunday.

The pilgrims arrived in the Kingdom on a Saudia flight from Mumbai.

They were joined by Khaled Al-Harbi, senior vice president of operations at Saudi Arabia Railways, as well as officials from the ministries of Hajj and Umrah, and transport.

This is the first time Saudi Arabia is transporting a limited number of Hajj pilgrims directly from Jeddah airport to Makkah by train.

This year, 175,000 pilgrims from India will participate, with 140,000 organized through the Hajj Committee of India. 


KSrelief calls for coordinating humanitarian efforts with WHO

KSrelief calls for coordinating humanitarian efforts with WHO
Updated 26 May 2024
Follow

KSrelief calls for coordinating humanitarian efforts with WHO

KSrelief calls for coordinating humanitarian efforts with WHO
  • Dr. Abdullah Al-Rabeeah urges international action amidst humanitarian crisis

RIYADH: Dr. Abdullah Al-Rabeeah, supervisor-general of Saudi aid agency KSrelief, said he wants to boost the partnership with the World Health Organization to improve and coordinate response efforts, ensure all resources are allocated efficiently, and enable communities to become more resilient and independent.

Speaking at a session titled “From Crisis to Opportunity: Health in the Eastern Mediterranean Region,” at the 77th World Health Assembly, held in Geneva, Switzerland, Al-Rabeeah thanked the WHO for efforts to address the humanitarian crises in the Eastern Mediterranean region, including conflicts, migration and economic instability.

He said that the Saudi leadership made intensive and generous efforts to alleviate the suffering of millions of people in need in the region and around the world, particularly children, women and vulnerable groups.

Al-Rabeeah said that the total humanitarian assistance provided by Saudi Arabia to the WHO Regional Office for the Eastern Mediterranean exceeded $1.4 billion. He added that KSrelief recently announced a $500 million contribution to efforts to eradicate polio over the next five years.

He mentioned that the center provides comprehensive health treatment and support services in humanitarian emergencies.

Furthermore, KSrelief has implemented various volunteer programs in the medical sector as part of its relief and humanitarian endeavors, including 298 projects worth over $46 million in the Eastern Mediterranean region.

Al-Rabeeah urged all parties in conflict areas to ensure that relief aid providers are allowed to deliver aid in a safe and effective manner.

When aid delivery is prevented and attacks on humanitarian workers and hospital staff are allowed, he said, those in need suffer even more. The situations in the Gaza Strip and Sudan are clear examples of this, he added.

Al-Rabeeah said that KSrelief works closely with its partners to overcome challenges and ensure the safe delivery of aid even under the most difficult circumstances. For instance, during the siege of Taiz in Yemen, the center used airdrops to deliver assistance and even resorted to camels to deliver medical supplies, oxygen cylinders and other urgent items to remote mountain locations where health services were either very limited or unavailable, he said.

In Gaza, the center succeeded in assisting with the area’s current challenges.

“Restricted access to Gaza has led to severe shortages of food, water, medical supplies and other much-needed items,” he said, urging restrictions be changed to save lives, especially those of children, women and the elderly.

Al-Rabeeah urged the international community to take decisive action to protect health facilities and humanitarian workers, and all authorities to abide by international humanitarian law.

He also called for involving healthcare workers in policy-making processes, to ensure that their expertise and experience are used to shape effective healthcare strategies.

Al-Rabeeah emphasized the crucial role of international collaboration in ensuring that all people in need have access to humanitarian assistance and medical care.