Sync Summit returns with digital call to action

Sync Summit, first held in 2022, returned to Ithra with more sobering reminders of why now, more than ever, we need to reset our relationship with the digital world. (Supplied)

• US activist urges children’s online safety regulations in sobering discussion
• Well-known Emirati interviewer and entrepreneur Anas Bukhash moderated a talk titled “Turning Tides: Recalling Humanity in a Digital World”

DHAHRAN: “We have become more concerned with burnt toast than frying our brains,” Abdullah Al-Rashid, director of the King Abdulaziz Center for World Culture, or Ithra, told the attentive crowd at the opening of the Sync Summit, the two-day event which opened on Wednesday.
Sync Summit, first held in 2022, returned to Ithra with more sobering reminders of why now, more than ever, we need to reset our relationship with the digital world.
Well-known Emirati interviewer and entrepreneur Anas Bukhash returned to the Sync stage where he moderated a talk titled “Turning Tides: Recalling Humanity in a Digital World.” He offered insights as someone who owes his career to the power of the Internet but also recognizes many of its negative aspects.
“A knife can slice bread or stab someone,” Bukhash said, noting technology’s ability to be a tool to build or injure, depending on how one uses it.
His panel included Kristin Bride from the US, an activist focused on children’s safety regulations on social media, and Apple co-founder Steve Wozniak.
“Four years ago was the worst day of my life,” Bride told the stunned crowd. Her son, who was in high school, was seemingly thriving, having just landed a summer job at a pizza parlor.
Bride recalled telling her son how proud she was. Her son described how much he was looking forward to the future, but just hours later, he died by suicide during the night.
The activist later found out that her son had been severely bullied on Snapchat by anonymous users. The hundreds of messages she saw when she opened her late son’s account were every mother’s worst nightmare.
Bride fears that young people today lack the tools or the coping mechanisms to deal with online bullying. For the last three years, she has worked tirelessly to advocate for stronger regulations for young users, seeking stricter rules against anonymous users and asking for accountability from Snapchat and Meta.
“I feel sorry for my role,” said Wozniak, mentioning how he holds some guilt in building what has become a tangled World Wide Web.
Social media algorithms track a user’s activity to tailor content, which can sometimes limit the human or organic aspect of social interactions online.
“It’s not just a ‘like’ … you trigger a hundred advertisers,” Wozniak said.
Meanwhile, in a fireside chat, Arab News reporter Lama Alhamawi spoke to legendary football manager Jose Mourinho, who offered his philosophy on the social media usage of football players, describing the role that technology plays in the world of sport.
The summit also included a panel on utilizing technological advancements and finding ways to enhance the accuracy of fake news detection, along with other sessions dedicated to AI and wellness in the digital realm.
Ithra offered other events in the main plaza as well as programs curated for diverse audiences at the Ithra Theater and Ithra Cinema.
The Sync Summit is livestreamed and can be accessed on the Ithra website and social media channels.