Candles and potions: Saudi entrepreneurs mix it up with passion

Mawadda Al-Surehi’s brand Agape & Co. offers organic oils, incense, and more. (Instagram/agapendco)
Mawadda Al-Surehi’s brand Agape & Co. offers organic oils, incense, and more. (Instagram/agapendco)
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Updated 27 August 2024
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Candles and potions: Saudi entrepreneurs mix it up with passion

Mawadda Al-Surehi’s brand Agape & Co. offers organic oils, incense, and more. (Instagram/agapendco)
  • Products bring joy and calm to people’s lives

RIYADH: From whimsical and fragrant candles to oils and sage, small business entrepreneurs in Saudi Arabia are boosting the market with products that bring joy and calm to people’s lives.

Their journeys showcase the vibrant entrepreneurial spirit which is thriving as part of the Kingdom’s Vision 2030.

In 2021, from a modest room in Saudi Arabia, one woman embarked on an entrepreneurial journey with no initial capital and only a dream.




Glowr was born out of Atheer Al-Harbi’s desire to create healthier candle options. (Instagram/glowrr.sa)

Mawadda Al-Surehi’s brand Agape & Co. offers organic oils, candles, incense and high-quality gemstones, and is driven by her resilience and innovative spirit.

“My interest in candle making was sparked by my love for crafting and the satisfaction of creating products,” she told Arab News. “My passion for blending scents and creating unique designs led me to start my business.”

Al-Surehi’s journey began with a single candle made on a portable stove. As a self-taught candlemaker, she credits online courses and hands-on experience for pushing her forward.




Al-Surehi meticulously sources products with a focus on sustainability and eco-friendly materials. (Supplied)

She added: “I always dreamed of offering something I have full faith in.”

Her brand’s rise started in a modest room at home and, by 2024, she had a registered trademark, a warehouse, staff, and a factory partnership.

Reflecting on her career, Al-Surehi said: “I’m not going to lie, I faced a lot of challenges, including keeping the handmade spirit of the products. It’s not easy at all to produce a large quantity where every piece has been overseen by me.”




Despite the challenges of selling scents online, Al-Harbi remains steadfast in conveying the product’s essence. (Supplied)

Al-Surehi meticulously sources products with a focus on sustainability and eco-friendly materials.

This included partnering with an organic oils farm in Hungary. “It was a dream come true,” she said, as it allowed her to ensure that every product is made with top-notch organic oils.

She added: “I have always been fascinated by gemstones and their healing properties.”

Like many small business owners in Saudi Arabia and around the world, social media has proved to be a potent platform for marketing products and growing a loyal customer base. Agape’s Instagram, which boasts more than 7,500 followers, provides an album of photographs to introduce its products to new and old customers.

Al-Surehi is looking forward to the future at Agape, and adds that she never stops planning and thinking about the company.

She said: “I literally think about it around the clock. There will always be new products and collections.”

She is not alone in the vibrant entrepreneurial landscape of Saudi Arabia, and there are other stories unfolding parallel to her own.

Glowr was born out of Atheer Al-Harbi’s desire to create healthier candle options. “The frequent headaches from conventional candles pushed me to explore organic alternatives,” Al-Harbi told Arab News.

This led to the creation of scented, eco-friendly candles. Despite the challenges of selling scents online, Al-Harbi remains steadfast in conveying the product’s essence.

She added: “I believe in connecting with customers through storytelling and providing samples to help them choose the right fragrance.”

Abaq started as a creative endeavor to create personalized gifts, and has grown into a business propelled by positive feedback. Its founder reflected: “Finding affordable raw materials was tough, but perseverance and creativity kept us going.”

Embracing platforms like TikTok has been a pivotal marketing strategy, allowing the brand to showcase its products to large audiences. “Understanding our customers and pricing competitively is key to our success,” its founder added.

Bassam Al-Ghamdi’s Shiro Studio began as a family project with a vision to create meaningful and joyful products, and now sells soy candles and home accessories like cups and cup holders. “Our inspiration comes from nature and culture, and we continually seek to refine our craft,” Al-Ghamdi told Arab News.

Despite the challenges of sourcing quality materials, local resources like beeswax have been utilized in an innovative way.

Al-Ghamdi added: “Staying updated on market trends and adapting to them is crucial.”

The business has plans to expand both locally and internationally, and with nearly 8,000 followers on Instagram it has tapped into the power of social media to uplift the brand.


Translation bridges cultures, fuels Vision 2030, Riyadh forum told

Translation bridges cultures, fuels Vision 2030, Riyadh forum told
Updated 9 sec ago
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Translation bridges cultures, fuels Vision 2030, Riyadh forum told

Translation bridges cultures, fuels Vision 2030, Riyadh forum told
  • Experts discuss translation’s role in fostering global relations, driving growth

RIYADH: Translation is the “backbone” of Saudi Arabia’s transformation, building bridges with the world, and supporting Vision 2030, an international forum in Riyadh has been told.

The International Translation Forum, which concluded in Riyadh on Saturday, explored how translation can foster cultural exchange, improve global dialogue, and attract investment.

Organized by the Literature, Publishing and Translation Commission, the two-day summit attracted professionals, scholars and industry leaders from around the world.

The forum highlighted translation’s crucial role in building international relations, attracting investment, and promoting Saudi culture worldwide.

It also covered the latest developments in translation, showcased new practices and technologies, and addressed local and international challenges for translators.

Notable speaker Amer Qobti, a Ph.D. candidate at Kent State University in Ohio, emphasized translation’s essential role in the nation’s transformation.

“Translation is actually the backbone of this transformation. The country’s vision is actually built on opening to other cultures, attracting outside interests, and all of these initiatives need translation,” Qobti said.

“Without translation, there is no international dialogue, no contact with other investors to come to Saudi Arabia, and without it, foreign companies won’t explore Saudi culture. I would say for any success in the country’s transformation, translation should be part of it.”

The forum featured over 10 panel discussions, seven “Translation Tales” sessions, and six discussion circles, allowing participants to explore various translation specializations and strategies.

With contributions from over 45 local and international experts, the event highlighted Saudi Arabia’s growing translation industry and its alignment with the Kingdom’s ambition to become a cultural and economic powerhouse.

The Publishing Association, under the Ministry of Culture and the National Center for the Development of the Non-Profit Sector, introduced initiatives to support Saudi publishers, launched during the Riyadh International Book Fair in October 2023.

Aimed at Saudi publishing houses, the association seeks to strengthen industry ties, provide essential resources, and advocate best practices in publishing. These initiatives empower local publishers to expand their reach and connect with international markets.

In addition to talks, the forum offered interactive translation experiences and specialized workshops on topics such as “Digital Presence and Translators’ Professional Identity” and “Integrating GenAI into CAT Tools,” equipping participants with practical skills and insights into the latest tech advancements.

A unique feature of the forum was its focus on fostering both competition and collaboration among translation professionals. It aimed to give translators and publishers an opportunity to share insights, engage in high-level discussions, and explore innovative solutions to enhance professional standards.

The forum included an exhibition featuring about 30 entities specializing in translation, showcasing the latest technologies and tools to support the sector.

The exhibition offered opportunities to enhance cooperation and build strategic partnerships with academic institutions, technology companies, and media outlets, aiming to develop and modernize translation methods.


Virtual, AI-powered Saudi travel companion impresses visitors at travel exhibition in London

SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. (SPA)
SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. (SPA)
Updated 09 November 2024
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Virtual, AI-powered Saudi travel companion impresses visitors at travel exhibition in London

SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. (SPA)
  • The new app, called SARA, offers users insights and advice about the Kingdom’s tourist attractions in a natural and seamless conversational style

RIYADH: The Saudi Tourism Authority unveiled the beta version of SARA, its new travel companion app for visitors to the Kingdom, at the World Travel Market exhibition in London this week.

It allows users to interact with a digital female guide, powered by AI, who is deeply knowledgeable about Saudi Arabia and offers insights and advice about the country’s tourist destinations, historical landmarks, archaeological sites, cultural diversity, international events, and anything else a visitor might be interested in.

SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. Officials said she interacted directly with attendees, who were captivated by her engaging stories about the Kingdom’s tourist attractions and experiences, and the extensive information she was able to provide.

The app reflects the nation’s progressive approach to smart tourism, they added, and leverages the latest developments in AI so that it can respond to questions, understand visitor needs, and offer personalized information and suggestions in a natural and seamless conversational style.

 


How Saudi Arabia’s wild lotus shrub was brought back from the brink of extinction

How Saudi Arabia’s wild lotus shrub was brought back from the brink of extinction
Updated 4 min 39 sec ago
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How Saudi Arabia’s wild lotus shrub was brought back from the brink of extinction

How Saudi Arabia’s wild lotus shrub was brought back from the brink of extinction
  • The wild lotus shrub thrives in streams, blooming with small red flowers during the hot summer months
  • Afforestation and land reclamation efforts under the Saudi Green Initiative were key to the plant’s revival

RIYADH: After coming to the brink of extinction, the wild lotus shrub has been rediscovered in Saudi Arabia’s Northern Borders region. This revival is owed in large part to the afforestation and land reclamation efforts of nature reserves and the Saudi Green Initiative.

Protecting and preserving wild areas, along with restoring trees and plants to the environment, such as this annual shrub with its vibrant red flowers, are key components of Saudi Arabia’s sustainable development agenda.

The wild lotus is native to areas stretching from the Eastern Mediterranean to the Arabian Peninsula. It thrives in arid regions and dry shrubland biomes, found in Saudi Arabia, Iraq, Lebanon, Syria, Palestine and the Sinai Peninsula.

Nasser Al-Majlad, president of Aman Environmental Society, told the Saudi Press Agency that the wild lotus shrub has been found thriving in streams in the valleys of the Kingdom’s Northern Borders region.

Locally known as “Hamar Ward” or “Harbith,” the shrub blooms during the hot summer months, producing small, red flowers. Its scientific name is Lotus lanuginosus.

“Wild Lotus, or Hamar Ward, is an herbaceous perennial wild plant, branched, extending vertically to 40 cm or 20 cm, and its leaves are compound with five leaflets and their dimensions are from 1.3 to 0.5 cm,” Obid Aloni, an environmental activist and member of Al-Yusr and Desert Plants Association, told Arab News.

Echinops, an erect branching spiny-leaved herb that is one meter high and has very pale blue flowers in spherical heads. This flower is found in Diriyah and other parts of the central region of Saudi Arabia. (Shutterstock photo)

Herbaceous perennial plants complete their life cycle over a period of more than two years. They have non-woody stems, allowing them to reach their full height and produce flowers year after year.

Aloni, who has specialized in plants and agriculture for 30 years, told Arab News that the wildflower serves as a stunning embellishment in both cultivated and rocky landscapes.

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“It is planted usually at the beginning of winter — for those who want to plant it — like spring flowers,” he said, adding that the species had almost reached extinction if not for the efforts of royal reserves in Saudi Arabia.

In addition to the wild lotus shrub, Saudi Arabia’s wilderness is home to a diverse array of flower species — including the Convolvulus buschiricus. Native to Hegra in the Madinah province, this shrubby plant has hairy stems that can grow up to 1 meter in height. It also has pink, scentless flowers measuring 2.5 cm in width.

Retama raetam, a shrubby plant with thin and flexible branches, is found in Hegra in Madinah province. (Shutterstock)

Also found in Hegra is the Retama raetam, a shrubby plant with thin, flexible branches. Its small flowers, measuring one cm in width, are accompanied by simple, narrow leaves that are 10 mm long.

Other Saudi wildflowers include the Lavandula dentata in Asir’s Jabal Soudah, Echinops in Diriyah and Teucrium oliverianum in Tumair, Riyadh province. Teucrium oliverianum, commonly known as “ahneh,” is also found in the Imam Turki bin Abdullah Royal Reserve, located in the Kingdom’s northern provinces.

DID YOUKNOW?

• The lotus flower is a traditional herb used in Chinese medicine for thousands of years.

• The plant’s tea has been promoted as a weight-loss aid and a drink for reducing body lipids.

• Nelumbo nucifera is known for its anti-diabetic and anti-inflammatory properties.

Afforestation and the preservation of natural habitats in the Kingdom have advanced significantly in recent years, driven by environmental protection schemes like the Saudi Green Initiative.

One of the key goals of the SGI is to rehabilitate more than 74 million hectares of land by planting 10 billion trees nationwide, while also restoring the Kingdom’s natural greenery.

Teucrium oliverianum, commonly known as "Ahneh," thrives in Riyadh province as well as in the Kingdom's northern provinces. (SPA)

Through extensive planting efforts, the Saudi government aims to restore vital ecological functions, improve air quality, and, ultimately, reduce the frequency of sandstorms.

Since 2021, more than 49 million trees and shrubs have been planted, and 94,000 hectares of degraded land have been rehabilitated, according to the SGI website.

Saudi Arabia’s commitment to environmental protection extends beyond its borders, making a significant impact at both a regional and global level.

Officials and representatives of government entities and associations along with locals participate in the greening activity at the King Abdulaziz Protected Pasture in Al Hanakiyah governorate. (SPA photo)

The Kingdom launched the Middle East Green Initiative in 2021 to help mitigate the impact of climate change in the wider region and position Saudi Arabia as a leader in global sustainability efforts.

The MGI also promotes afforestation with the aim of planting some 50 billion trees across the Middle East.

Also contributing greatly to the restoration of nature in Saudi Arabia is the NEOM giga-project taking shape on the Kingdom’s northwestern coastline. In collaboration with the National Center for Vegetation Cover and Combating Desertification, NEOM has been implementing its own regreening initiative since 2022.

Lavandula dentata, a flower native to Asir that reaches up to 60 centimeters and has leaves with toothed edges and a slightly woolly texture. (Shutterstock)

Khaled Al-Abdulqader, the center’s CEO, highlighted in a NEOM report that the regreening initiative will significantly support efforts to protect the environment, in addition to “directly contributing to the objectives of the Saudi Green Initiative.”

Through dedicated afforestation efforts, wildflowers like the wild lotus and other native plants may have the opportunity to grow and thrive, even in some of the most arid regions of the world.

The Kingdom’s commitment to maintaining a healthy environment and balancing its ecosystem is a key goal of its Vision 2030 agenda, aimed at ensuring sustainable development while creating a thriving society.
 

 


Makkah royal commission showcases city’s cultural, tourist offerings at World Travel Market

Makkah royal commission showcases city’s cultural, tourist offerings at World Travel Market
Updated 08 November 2024
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Makkah royal commission showcases city’s cultural, tourist offerings at World Travel Market

Makkah royal commission showcases city’s cultural, tourist offerings at World Travel Market
  • Saudi minister of tourism speaks of Kingdom’s investment in sector

LONDON: The Royal Commission for Makkah City and Holy Sites this week showcased key projects that highlight the Saudi city’s rich cultural and historical significance, as part of the Saudi delegation at the World Travel Market 2024 in London.

Major initiatives featured by the RCMC included the Hira Cultural District, the Revelation Exhibition, the Kiswa Factory of the Holy Kaaba, and the Institute of Manuscripts and Revival of Islamic Heritage.

The RCMC pavilion also provided insights into major infrastructure developments, such as Makkah’s public transportation system.

This system, with 12 bus routes covering all neighborhoods, is designed to ensure seamless, reliable travel and improve the quality of life for both residents and visiting pilgrims.

This year’s World Travel Market event, which finished on Thursday, also saw Ahmed Al-Khateeb, the Saudi minister of tourism and chairman of the Saudi Tourism Authority, launch the Kingdom’s participation with the Saudi Land Pavilion.

The pavilion included the Visit Saudi exhibition, organized by the Saudi Tourism Authority for the fourth consecutive year and supported by more than 70 partners in the sector, including destinations, hotels, airlines and travel companies.

Al-Khateeb said: “Saudi Arabia, the fastest-growing tourist destination globally, seeks to solidify its leadership in world tourism, aligning with the Saudi Vision 2030 goals by highlighting unique destinations, new projects, and significant investment opportunities.”

He added: “Saudi Arabia is the largest global investor in the tourism sector.”


Meet Reman Assere, Saudi Arabia’s youngest Arabic calligraphy instructor

Meet Reman Assere, Saudi Arabia’s youngest Arabic calligraphy instructor
Updated 08 November 2024
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Meet Reman Assere, Saudi Arabia’s youngest Arabic calligraphy instructor

Meet Reman Assere, Saudi Arabia’s youngest Arabic calligraphy instructor
  • She became the youngest certified instructor at the age of just 11
  • Assere now tutors students of all ages

MAKKAH: After qualifying at just 11 years old, Reman Assere officially became Saudi Arabia’s youngest calligraphy instructor.

Her journey started in fifth grade, sparked by a school activity. She began with basic exercises but, with continuous practice and self-learning through platforms such as YouTube, she steadily refined her skills.

Arabic calligraphy is celebrated for its variety of styles, including Kufic, Naskh, Thuluth, Diwani, and Ruq’ah, each with a unique character and distinct lettering technique. (Supplied)

Her ambitions and her love of the art drove her to undertake professional training in Kufic calligraphy, believed to be the earliest example of a universal style of Arabic calligraphy. Once qualified, she was registered on the Ministry of Culture’s official platform, Al-Khattat.

What truly set her apart and caught people’s attention was her relentless dedication to learning. Even during vacations, she practiced tirelessly, seeking out special events and connecting with other calligraphers.

FASTFACT

Reman Assere’s ambitions and her love of the art drove her to undertake professional training in Kufic calligraphy.

Now aged 15, Assere told Arab News that her professional training was carried out under the guidance Shurooq Al-Harbi. She also highlighted the pivotal role played in her development by Prof. Siraj Al-Omari, whose ongoing support and encouragement were instrumental.

Today, Assere has become proficient in both in writing and teaching Kufic calligraphy and is expanding her expertise to include the Diwani style.

Reman Assere

However, her journey has been far from easy. A lack of calligraphy institutes in her native region of Abha posed considerable challenges and meant she had to rely on online courses or travel to other cities.

It was worth it, however. Her numerous awards include first place in the 2023 Cultural Skills Competition and the Ministry of Education’s National Olympiad for Arabic Calligraphy. She has also demonstrated her talents at prominent events, such as the Layalina Festival in Wadi Al-Dawasir and the Abha Shopping and Entertainment Festival.

Arabic calligraphy is celebrated for its variety of styles, including Kufic, Naskh, Thuluth, Diwani, and Ruq’ah, each with a unique character and distinct lettering technique. (Supplied)

Assere has also led courses at the Holy Mosque Library in Makkah and organized calligraphy workshops in schools.

Today, she is recognized as one of the most influential trainers in Arabic calligraphy, teaching across all age groups. She takes pride in seeing her students compete in calligraphy competitions, a testament to the success of her approach and teaching methods.

Reman Assere has become proficient in both in writing and teaching Kufic calligraphy and is expanding her expertise to include the Diwani style. (Supplied)

Even in an age of rapid technological advancements, Assere is confident that calligraphy’s unique beauty will endure. She believes the future is bright for students and trainees, as the art of calligraphy continues to inspire and cultivate creativity.

She explained how the beauty of Arabic calligraphy is in the balance and harmony of its letters, with fluid lines that interlace. For Assere, Arabic calligraphy not only captures the essence and grace of the Arabic language, but it also allows the writer to convey thoughts and emotions.

Arabic calligraphy is celebrated for its variety of styles, including Kufic, Naskh, Thuluth, Diwani, and Ruq’ah, each with a unique character and distinct lettering technique. Rooted in precise geometric principles, Arabic calligraphy achieves a harmonious visual balance, allowing for flexibility in letter formation, overlapping designs, and intricate decorative motifs.

Assere said: “The beauty of Arabic calligraphy extends beyond writing; it is a visual art that enhances both artworks and decorations. Over time, it has become a cultural symbol that embodies Arab and Islamic identity.”