GAIN Summit: stc launches AI lab, inks partnerships

GAIN Summit: stc launches AI lab, inks partnerships
stc showcased its innovative solutions and products in the summit, highlighting its leadership role in driving digital transformation both locally and globally.
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Updated 16 September 2024
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GAIN Summit: stc launches AI lab, inks partnerships

GAIN Summit: stc launches AI lab, inks partnerships

stc Group, an enabler of digital transformation, concluded its participation in the Global AI Summit by signing a series of strategic agreements with Saudi Railways, King Abdullah University of Science and Technology, Huawei, the Research Development and Innovation Authority, and SambaNova Systems.

stc’s participation in the summit highlights its leadership role in driving digital transformation both locally and globally. The event served as a platform for stc to showcase its innovative solutions, products and technologies, and reaffirm its commitment to positioning Saudi Arabia as a leading digital hub in the Middle East.

The agreements will help accelerate the group’s strategic objectives in various fields, including artificial intelligence, innovation, and digital transformation. Among these partnerships is an agreement with Saudi Railways to enhance customer service through AI-based technological solutions that improve operations at all levels.

Additionally, stc signed a strategic cooperation agreement with KAUST to establish a research center specializing in generative AI within the group. This center is the first of its kind in the region for R&D and innovation in generative AI technology, leveraging the shared expertise of stc and the university in data and AI fields.

stc also signed a cooperation agreement with Huawei in data, analytics, and AI fields to enhance stc’s digital capabilities, develop network infrastructure, support data-driven decision-making, and improve corporate operations.

The partnerships also included an agreement with the RDIA to develop mechanisms for supporting and enabling entrepreneurial projects, enhancing research opportunities, and providing empowerment for innovative ideas within future economic priorities.

A strategic partnership agreement with SambaNova Systems was signed to deploy and expand the GenAI Sovereign Cloud within stc’s data centers, enhancing AI capabilities for cloud infrastructure and supporting advanced AI applications in the Kingdom.

During the summit, stc participated in several panel discussions to spread knowledge, including a session titled “Decoding AI Strategies,” focusing on enabling companies to responsibly engage with AI applications by balancing competitive advantage, resource efficiency, and ethical considerations. Another session titled “The Role of AI in Skills Enhancement and Innovation” discussed AI’s role in empowering employees and improving their skills according to labor market requirements, as well as continuous learning through AI-driven innovation.

During the closing ceremony, stc Group received three awards, including recognition for its technical support and sponsorship of the summit as a digital enabler, an award for adopting AI ethics from the early stages, and a prize for solutions by stc, specializing in IoT products, under the Innovation Sponsorship category.

The Saudi Data and AI Authority hosted the third edition of the Global AI Summit from Sept. 10 to 12, at King Abdulaziz International Convention Center in Riyadh.


‘Made in Saudi’: Nahdi drives localization of pharma industry

‘Made in Saudi’: Nahdi drives localization of pharma industry
Updated 25 September 2024
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‘Made in Saudi’: Nahdi drives localization of pharma industry

‘Made in Saudi’: Nahdi drives localization of pharma industry

In an effort to support national products and enhance their presence across Nahdi Medical Company’s network of branches, the Saudi Exports Development Authority, represented by the “Made in Saudi” program, signed a strategic MoU with the leading pharmacy chain. The MoU was signed by Abdulrahman Althkair, CEO of Saudi Exports, and Yasser Joharji, CEO of Nahdi, during a ceremony held at one of Nahdi’s pharmacies in Riyadh.

The signing ceremony also included the launch of the first-ever shelves exclusively dedicated to Saudi products at Nahdi’s pharmacies. The shelves, which come under the “Made in Saudi” brand, are dedicated to high-quality locally made health related products and medical supplies. Nahdi recognizes the importance of providing Saudi products and making them more accessible to customers while enhancing their awareness of their quality and competitive strength, which is on par with global brands. Moreover, Nahdi seeks to encourage customers to shop local, and enhance exports to global markets — goals it has in common with the Made in Saudi program.

Althkair said: “This strategic collaboration with Nahdi Medical Company aligns with the framework of Saudi Exports represented by the Made in Saudi program, to enhance the positioning of Saudi products and facilitate consumers accessing them in both local and global markets. It also emphasizes the importance of fostering effective strategic partnerships with both the public and private sectors.” 

Yasser Joharji CEO of Nahdi

He added: “This partnership reflects our ongoing commitment to supporting economic diversification and contributing to achieving the Kingdom’s Vision 2030 by empowering Saudi products locally and enhancing their exports globally.”

Joharji, meanwhile, expressed pride in the partnership, saying: “Our strategic partnership with the Saudi Exports Development Authority represented by the Made in Saudi program is a true source of national pride. It will play a role in supporting the strategic goals of localizing pharmaceutical industries and medical supplies and contributing to advancing national development on multiple fronts.

“We have full confidence in the quality of local manufacturing and are committed to reinforcing our trust in our national capabilities, enabling us to compete globally and enter the highest of international ranks, God willing. We are honored to play a key role in promoting the ‘Made in Saudi’ brand and raising awareness of its quality and value. Nahdi has plans in place to actively promote Saudi products within its pharmacies both inside and outside the Kingdom. We will also pursue various joint initiatives with the Made in Saudi program, which we believe will add more beats to Saudi society.”

The signing of the MoU between the two entities marks the beginning of several national initiatives in the healthcare sector. This partnership is set to support the localization of the pharmaceutical industry, medical supplies, and health products, expanding their availability in sales outlets both inside and outside the Kingdom.

Additionally, the collaboration will focus on increasing consumer awareness of the quality of Saudi-made products through joint initiatives, including training programs, workshops, and participation in exhibitions and events. These efforts will contribute to driving national economic development and enhancing the perception of Saudi products and services both locally and internationally.


IKEA marks N-Day with ‘Green at Heart’ campaign

IKEA marks N-Day with ‘Green at Heart’ campaign
Updated 25 September 2024
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IKEA marks N-Day with ‘Green at Heart’ campaign

IKEA marks N-Day with ‘Green at Heart’ campaign

Having been a part of Saudi Arabia for 40 years, IKEA Alsulaiman took part in the Kingdom’s annual National Day celebrations by launching its “Green at Heart” campaign. The campaign creatively showcases how IKEA’s signature blue and yellow colors create Saudi Arabia’s national green color symbolizing unity, cultural appreciation, and the strong bond between the brand and the Kingdom.

“Green at Heart” is based on the insight that the Saudi green color is a blend of IKEA’s blue and yellow colors, which represents the harmonious connection between IKEA’s Swedish heritage and its deep-rooted relationship with the Kingdom. It acknowledges Saudi Arabia’s national pride while reflecting IKEA’s respect for and understanding of Saudi culture. The goal is to highlight the shared values and enduring connection that IKEA has formed with the Kingdom in more than 40 years of operation.

IKEA launched the concept on social media with a set of creative visuals that are divided into IKEA’s two primary colors with blue and yellow products on opposite ends of the visual. The products merge together to form a green color that symbolizes the unity between IKEA and Saudi Arabia with the tagline “Green at Heart.” The campaign extends beyond the static visuals with a dynamic and emotional video that brings the concept to life and amplifies the campaign message. In the video, we see a Saudi woman seamlessly paint the Saudi flag by blending blue and yellow colors from IKEA’s MÄLA paint colors.

To complement the digital elements, IKEA set up an interactive booth in-store encouraging customers to immerse themselves in the “Green at Heart” experience. The booth’s design creatively incorporates IKEA’s blue and yellow colors blending them to form the signature green theme of the campaign, where visitors can take photos and share them on social media, further amplifying the campaign’s reach. This initiative strengthens IKEA’s omni-channel approach, ensuring customers can celebrate both in-store and online.

“Green at heart represents a symbolic and deep-rooted relationship between IKEA Alsulaiman and Saudi Arabia for more than 40 years that is built on shared values and a mutual commitment to better everyday lives,” said Rami Rihani, acting chief marketing officer at IKEA.


Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research
Updated 25 September 2024
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Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

In a significant milestone for both global healthcare and space exploration, Burjeel Holdings, a leading healthcare investor in Saudi Arabia, has announced a partnership with Axiom Space, a global leader in human spaceflight services. The partnership, unveiled at New York’s iconic Times Square, is set to push the boundaries of medical research and innovation by leveraging the unique environment of space to study how the human body reacts in microgravity.

This long-term collaboration with Axiom Space, renowned for its comprehensive missions to the International Space Station, will focus on space-based medical research. As their first initiative, Axiom Space and Burjeel are working on sending a suite of medical capabilities to space to further science research on how the human body reacts in microgravity. The suite consists of best-in-class technologies used in hospitals and clinics around the world, including Burjeel Holdings’ flagship facility Burjeel Medical City in the UAE. The research seeks to study how the microgravity environment affects relevant biomarkers, drug substance quality, and remote health services.

Axiom Space astronauts intend to wear and operate these technologies remotely throughout their training, launch, and during Axiom Mission 4 (Ax-4), which is scheduled to launch next spring. The insights gained from this research are expected to pave the way for innovative healthcare solutions that could benefit patients worldwide, including those in Saudi Arabia.

“Through our groundbreaking partnership with Axiom Space, we are not only advancing the frontiers of medical innovation in microgravity but also ensuring that patients around the globe benefit from next-generation healthcare solutions. Just as we continue to benefit from innovations born from space missions over 50 years ago — transforming everything, from telecommunications to medical imaging — this partnership represents a commitment to leveraging the unique environment of space to develop and enhance treatment methodologies,” said Dr. Shamsheer Vayalil, founder and chairman of Burjeel Holdings.

Dr. Lucie Low, chief scientist at Axiom Space, highlighted the significance of the partnership with Burjeel Holdings, noting how Axiom Space is creating opportunities for organizations worldwide to conduct medical research in space.

“We are reimagining how humans live and work in low-Earth orbit by utilizing microgravity to deepen our understanding of the human body. At the same time, we are educating the global community on how to harness the microgravity environment for scientific and technological advancements that benefit humanity,” said Dr. Low.

Since its 2022 expansion plans, Burjeel Holdings has rapidly advanced in Saudi Arabia, successfully launching PhysioTherabia, a network of physiotherapy, wellness and rehabilitation centers, with plans to open 60 centers by 2025. Additionally, Burjeel is set to launch two Specialized Day Surgery Centers in Riyadh, reinforcing its commitment to elevating healthcare standards in the Kingdom. 


Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research
Updated 25 September 2024
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Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

In a significant milestone for both global healthcare and space exploration, Burjeel Holdings, a leading healthcare investor in Saudi Arabia, has announced a partnership with Axiom Space, a global leader in human spaceflight services. The partnership, unveiled at New York’s iconic Times Square, is set to push the boundaries of medical research and innovation by leveraging the unique environment of space to study how the human body reacts in microgravity.

This long-term collaboration with Axiom Space, renowned for its comprehensive missions to the International Space Station, will focus on space-based medical research. As their first initiative, Axiom Space and Burjeel are working on sending a suite of medical capabilities to space to further science research on how the human body reacts in microgravity. The suite consists of best-in-class technologies used in hospitals and clinics around the world, including Burjeel Holdings’ flagship facility Burjeel Medical City in the UAE. The research seeks to study how the microgravity environment affects relevant biomarkers, drug substance quality, and remote health services.

Axiom Space astronauts intend to wear and operate these technologies remotely throughout their training, launch, and during Axiom Mission 4 (Ax-4), which is scheduled to launch next spring. The insights gained from this research are expected to pave the way for innovative healthcare solutions that could benefit patients worldwide, including those in Saudi Arabia.

“Through our groundbreaking partnership with Axiom Space, we are not only advancing the frontiers of medical innovation in microgravity but also ensuring that patients around the globe benefit from next-generation healthcare solutions. Just as we continue to benefit from innovations born from space missions over 50 years ago — transforming everything, from telecommunications to medical imaging — this partnership represents a commitment to leveraging the unique environment of space to develop and enhance treatment methodologies,” said Dr. Shamsheer Vayalil, founder and chairman of Burjeel Holdings.

Dr. Lucie Low, chief scientist at Axiom Space, highlighted the significance of the partnership with Burjeel Holdings, noting how Axiom Space is creating opportunities for organizations worldwide to conduct medical research in space.

“We are reimagining how humans live and work in low-Earth orbit by utilizing microgravity to deepen our understanding of the human body. At the same time, we are educating the global community on how to harness the microgravity environment for scientific and technological advancements that benefit humanity,” said Dr. Low.

Since its 2022 expansion plans, Burjeel Holdings has rapidly advanced in Saudi Arabia, successfully launching PhysioTherabia, a network of physiotherapy, wellness and rehabilitation centers, with plans to open 60 centers by 2025. Additionally, Burjeel is set to launch two Specialized Day Surgery Centers in Riyadh, reinforcing its commitment to elevating healthcare standards in the Kingdom. 


stc, Cisco partner for Esports World Cup

stc, Cisco partner for Esports World Cup
Updated 25 September 2024
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stc, Cisco partner for Esports World Cup

stc, Cisco partner for Esports World Cup

Cisco and stc Group have worked together to deploy innovative digital experience assurance technology to support the Esports World Cup, a multi-genre esports competition, hosted for the first time in Saudi Arabia. The inaugural event ran from July 3 to Aug. 25 at Boulevard City in Riyadh.

In collaboration with stc, the exclusive connectivity provider for the event, Cisco introduced an end-to-end digital experience assurance solution powered by Cisco ThousandEyes and Cisco Provider Connectivity Assurance (formerly Accedian Skylight). The solution provided stc with real-time visibility into every aspect of the digital experience delivery, including a unified view of end-to-end network performance and AI-powered issue detection.