US Iraqi beauty mogul Huda Kattan this week predicted six major trends that will dominate 2025.
Blurred skin
Filters are out and real-life blurred skin is in. People are embracing natural, soft-focus complexions that mimic the effect of a beauty filter, she said.Glam is back
While the “clean girl” aesthetic remains popular, full glam is making a comeback, Kattan said in a TikTok video. Think matte finishes with a soft, velvety sheen for a modern take on classic glamour.Cushion foundations
Cushion foundations are set to become a mainstream staple in the West. Though already popular in the Middle East, the trend is finally gaining traction globally, Kattan believes.Blurred lips
Kattan said that lip stains combined with blurred lip liner are becoming a major trend, creating a soft, diffused look.Monomatte eyes
Single-color eyeshadow looks — whether white, brown, black, or bold shades — are trending.Baseless glitter
Kattan said that colorless glitter is gaining popularity on the eyes, while shimmer in general is expanding beyond the face into body makeup.
