Inside Ittihad: How club CEO oversaw an on-pitch revolution at Jeddah giants

Inside Ittihad: How club CEO oversaw an on-pitch revolution at Jeddah giants
Al-Ittihad CEO Domingos Soares Oliveira (Supplied)
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Updated 17 February 2025
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Inside Ittihad: How club CEO oversaw an on-pitch revolution at Jeddah giants

Inside Ittihad: How club CEO oversaw an on-pitch revolution at Jeddah giants
  • In the final part of a series about the current Saudi Pro League leaders, Arab News spoke to Domingos Soares Oliveira about the club’s transformation since his arrival in 2023

Australia: When Domingos Soares Oliveira first walked through the doors at Al-Ittihad, on Oct. 1, 2023, the challenge in front of him was immense.

By that stage, the league had already attracted some of the world’s best talent as it began its rapid transformation. But the off-field operation had yet to catch up to the on-field capabilities. In some ways, the cart had been put before the horse.

The players had been signed without the requisite level of infrastructure, both physical and organisational, that they were accustomed to back in Europe. Quite hastily a new training headquarters was built at their training ground to bring the club up to the minimum standard required for an elite club in 2024.

Oliveira’s job as new CEO, therefore, was not only to transform the entire off-field operation, but to do so at a pace that allowed them to catch up with the ambition being shown on the pitch.

Everything was urgent. Everything was a priority. At the same time, he had to learn and adapt to his new surroundings and a new football culture, having spent his entire career in the more familiar surrounds of European football, spending close to 20 years with Portuguese giants Benfica before accepting the job with Al-Ittihad.

While the differences between the structures were vast, the passion for the game remained the same.

“There’re a lot of things that are different between clubs in Saudi and in our case, with Al-Ittihad, compared to Europe,” the 64-year-old told Arab News.

“But there’s something that is very similar, which is the passion from the fans. I’ve been in different parts of the globe, you have countries who are somehow trying to engage with the population around football, but there’s not a culture around football.

“But here, you have it, because you can see kids playing in the street in the morning or in the evening. You can see the passion in the stadiums. In our case, you have 60,000 people going to the matches. So, there’re a lot of similarities in the way people live football.”

But, as he explained, that is where the similarities end, which only underscores the size of the challenge that awaited Oliveira, one he described as the biggest of his career.

When he started, he estimates there were about 100 employees. Today he estimates that number at more than 300, which highlights the rapid rate of organisational growth that has taken place.

“The way clubs were organised,” he explained, “I don’t like to call it amateur, because, of course, coaches and players, have always been for the last, I would say, five decades, professionals. But in terms of organisation, it would rely very much on the people that were elected every year.

“So, there was not an organisation in the different departments, including football, the way we see in Europe with clubs organised in terms of having a proper scouting department, proper strategy and academies.

“When I joined the club, there was not a CFO (chief financial officer), there was not a sporting director, there was not a commercial director, there was not another sports manager.

“So the challenge since we saw the PIF (Public Investment Fund) acquisition of the four big clubs here in Saudi, the challenge was a big transformation from, let’s say, this way of organising things based on passion to something much more professional, which we have in place right now.”

He likened the job to that of a startup, albeit one with 97 years of history behind it.

“Following the PIF acquisition, in terms of strategy, in terms of value creation initiatives, in terms of defining KPIs, (key performance indicators) in terms of governance, in terms of compliance, we were a little bit like a startup,” he said.

“I always say we are a startup that is 97 years old, but we were like a startup. But inside an organisation like PIF, we need to prepare everything in terms of policies, in terms of procedures, in terms of strategy to fulfill the PIF requirements.

“We are not treated in a different way from a telecom company or from an airline company, the rules that we have to implement, the mechanisms that we have to implement, the reporting that we have to implement, the different committees we have inside the club, everything has to be done according to the PIF standards.”

Most urgent was an overhaul of the structures around the first team and the wider football department, which was made more challenging by the difficulties of the season, with the team struggling on the field, which led to Nuno Espirito Santo being replaced by Marcello Gallardo, who was then replaced at season’s end by Laurent Blanc.

But the structures that Oliveira had in mind were to exist regardless of who was in the hot seat; a system that remained consistent even were the club to change coaches.

The experienced Ramon Planes, a veteran of European football with the likes of Tottenham, Barcelona and Real Betis, was appointed as sporting director and given the remit of overseeing the entire football operation, from the first team to youth development and scouting.

Planes, Oliveira and the head coach, which this year is Frenchman Blanc, form the club’s sporting committee, with oversight of the club’s key football decisions, which include recruitment.

Where Planes led, others followed, with key personnel from Barcelona following him to Jeddah, including managing director, Franc Carbó, who was appointed head of strategy and football operations with Al-Ittihad.

Given Planes’ experience in Europe, particularly with Barcelona where he had an intimate insight into their famed youth development systems, it is no surprise to see Al-Ittihad adopt a similar strategy.

In the off-season the club targeted young Saudi players, completing the permanent moves for Faisal Al-Ghamdi (since loaned out to Beerschot) and Saad Al-Mousa, while their signing of Barcelona B star, Unai Hernandez, in January was a window into the future, one which is focused very much on youth development, according to Oliveira.

“We cannot only rely on players coming from abroad, because it’s not sustainable,” he said.

“It’s great that we can bring players like Karim Benzema or (N’Golo) Kante or Fabinho or Moussa Diaby or (Predrag) Rajkovic. We have very, very good international players (and) we want to keep some of them, but in terms of sustainability for the future, we need to develop the Saudi players.

“If we want to do something as a Kingdom, if we want to do something really relevant at the (2034) World Cup, it’s now that we have to start immediately developing this concept of having the best young Saudis trained the proper way.

“So, when you ask me about the long-term vision, that’s my long-term vision; it’s about having Saudi players that can feed the national team.”

Increasing on-field and off-field opportunities for those in Saudi Arabia is a key theme for Oliveira, who spoke frequently about his “Saudi-isation” push across the business.

“Part of my job is to increase the ‘Saudi-isation’ of the club,” he said.

“Our challenge at this stage in the football department is, in the coming two years, we need to increase the ‘Saudi-isation’ inside the football department, because at this stage, we rely very much on people coming from different countries.

“But we need to increase the Saudis, and we are doing this. We are bringing more Saudis in to train them so that they can run the football department in the future.”

Speaking of the future at Al-Ittihad, Oliveira, who cited increasing commercial revenues as a key area for improvement, would not put a limit on what was possible, but outlined more of his vision for Saudi Arabia’s oldest football club and again it came back to youth development.

“We need to develop the young Saudi players in a way that this club, in the future, can rely mostly on Saudi players,” he said.

“I do believe that in terms of commercial activities, in terms of TV rights, there will be a boost in terms of increasing the revenues that will allow the club to be financially sustainable. This will allow the club, in the next decade, to continue chasing the best players around the globe.

“But at the same time, we need Saudi players, different profiles in terms of Saudi players, and for that, you need to work with them at younger ages.

“Once they are under the Ittihad umbrella, we can take care of their education together with the parents. We can take care of their nutrition, we can take care of their physical development, mental development, competitive development. You can only do this if you have a very good youth strategy and very good people inside the youth department.

He continued: “I know that if we are able to put the best training facilities, considering that we’ll have the land for the new headquarters, together with a proper youth strategy, we will be able to have a gigantic centre of excellence here in Ittihad, which in my case, I deeply believe that we can fill the Saudi national team with probably the majority of their players, because we have the skills, we have the strategy, (and) we have the procedures to develop this strategy.

“If you ask me about 10 years from now, I want to develop the Saudi players the best way I can. And for that, I need facilities, I need a strategy, I need procedures, and I need something that we already have in Saudi, which is the raw material we have at the younger ages.

“We just need to take care of them and to develop them the right way.”

 


Season-opening wins for Hyderabad and Chennai in IPL

Season-opening wins for Hyderabad and Chennai in IPL
Updated 47 min 11 sec ago
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Season-opening wins for Hyderabad and Chennai in IPL

Season-opening wins for Hyderabad and Chennai in IPL
  • Rough day for Rajasthan’s English pacer Jofra Archer
  • Mumbai had spin woes in Chennai

HYDERABAD, India: Ishan Kishan scored 106 not out off 47 balls as Sunrisers Hyderabad beat Rajasthan Royals by 44 runs in their season-opening encounter in the 2025 Indian Premier League on Sunday.
Kishan smacked 11 fours and six sixes in his first IPL hundred on debut for his new franchise, which notched up its second-highest total in tournament history.
Travis Head scored 67 off 31 balls as the Sunrisers picked up where they left off in 2024 to reach a mammoth 286-6 in 20 overs.
Hyderabad’s previous highest score was 287-3 — the highest IPL total — against Royal Challengers Bengaluru last season.
In the evening game, Chennai Super Kings beat Mumbai Indians by four wickets with five balls remaining in a high-profile clash.
Afghanistan’s left-arm wrist spinner Noor Ahmad took 4-18 in four overs for Chennai as Mumbai was restricted to 155-9 after losing the toss. Tilak Varma top-scored with 31 off 25 balls.
Rachin Ravindra’s unbeaten 65 off 45 balls, along with skipper Ruturaj Gaikwad’s quick-fire 53 off 26, helped Chennai score 158-6 in 19.1 overs.
Royals fall short despite reaching 242-6
Rajasthan Royals fought well to post 242-6 (20 overs) in reply to Hyderabad’s huge target. Dhruv Jurel led with 70 off 35 balls, while Sanju Samson scored 66 off 37 balls.
Put into bat, Hyderabad ran away at the start with Head and Abhishek Sharma’s (24) explosive opening pairing putting on 45 off 19 balls.
Kishan found another gear as he reached 50 off 25 balls. Hyderabad, which bought him at the season’s auction earlier, found immediate returns as the young batter smacked his way to an attacking hundred on debut for his new franchise.
He put on 85 off 39 balls with Head, who also hit nine fours and three sixes. The latter fell just prior to the halfway mark.
Kishan – and Hyderabad – did not let up the scoring rate. He found able company in Nitish Reddy who hit 30 off 15 balls and Heinrich Klaasen, who added 34 off 14 balls.
Kishan’s next 50 came off 22 balls, as he raced to his century, helping Hyderabad to a statement total in its first outing.
Rough day for Rajasthan’s English pacer Jofra Archer
England pacer Jofra Archer finished with 0-76 from four overs – the most expensive spell in IPL history.
Rajasthan faltered early in its chase. Yashasvi Jaiswal was out caught for one, while Riyan Parag was dismissed for four — both in the second over. It became 50-3 as Nitish Rana was dismissed for 11.
Samson, coming in as an impact substitute, did start off the season in style. He scored 50 off 26 balls, and put on 111 off 60 balls with Jurel as Rajasthan fought back on a good batting surface.
Jurel reached 50 off 28 balls at the other end, hitting six sixes and five fours as the chase revolved around him. Adam Zampa dismissed him in the 15th over, while Samson was out caught in the previous over.
It was too tall an ask for Rajasthan thereafter to chase down the mammoth target successfully despite fruitful cameos from Shimron Hetmyer (42 off 23 balls) and Shubham Dubey (34 not out off 11 balls).
Mumbai’s spin woes in Chennai
Ahmad sprung into action after left-arm pacer Khaleel Ahmed took 3-29, including the dismissal of Rohit Sharma for a four-ball duck.
Spin did the trick on a slow Chepauk track as Mumbai never got into third gear in its opening game. It missed skipper Hardik Pandya, who was on the bench serving a slow over-rate suspension from 2024.
Stand-in skipper Suryakumar Yadav only managed 29 off 26 balls. Mumbai was down to 96-6 in 13 overs and then 118-7 in 16.1 overs.
Deepak Chahar, a former Chennai player making his Mumbai debut, scored 28 not out off 15 balls including two sixes to push the score past 150.
Chasing 156, Chennai was boosted by a 67-run partnership for the second wicket off only 37 balls between Gaikwad and Ravindra.
Gaikwad hit three sixes and six fours, reaching 50 off 22 balls. Mumbai struck back through 24-year-old left-arm wrist spinner Vignesh Puthur (3-32).
Chennai lost regular wickets to Puthur and Will Jacks but Ravindra helped his team reach the target in the 20th over.


Saudi national team continue preparations for crucial World Cup qualifier against Japan

Saudi national team continue preparations for crucial World Cup qualifier against Japan
Updated 23 March 2025
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Saudi national team continue preparations for crucial World Cup qualifier against Japan

Saudi national team continue preparations for crucial World Cup qualifier against Japan
  • Saudi Arabia will be looking to secure a positive result to keep their World Cup hopes alive

SAITAMA, Japan: The Saudi Arabian national football team continued their preparations on Sunday evening ahead of their highly anticipated clash against Japan in the eighth round of the Asian qualifiers for the 2026 FIFA World Cup on Tuesday.

Under the guidance of head coach Herve Renard, the Green Falcons trained at Saitama Stadium 2002, where they focused on tactical drills following a warm-up session.

The training concluded with a full-pitch game between two groups before wrapping up with stretching exercises.

The team will hold its final training session on Monday at 7:00 PM (Japan time). The first 15 minutes of the session will be open to the media, offering a glimpse into the squad’s final preparations.

Meanwhile, Renard is set to address the media in a pre-match press conference at 6:00 PM (Japan time) in the stadium’s press conference hall. He is expected to discuss the team’s strategy and readiness for the encounter.

Saudi Arabia will be looking to secure a positive result against Japan as they continue their quest for qualification to the 2026 FIFA World Cup.


Algeria’s Nabil Anane defeats Muay Thai icon Superlek at ONE 172 in Japan

Algeria’s Nabil Anane defeats Muay Thai icon Superlek at ONE 172 in Japan
Updated 23 March 2025
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Algeria’s Nabil Anane defeats Muay Thai icon Superlek at ONE 172 in Japan

Algeria’s Nabil Anane defeats Muay Thai icon Superlek at ONE 172 in Japan
  • 20-year-old dominates Thai veteran across 3 rounds at Saitama Super Arena

JAPAN: Algeria’s Nabil Anane picked up the biggest win of his career against Superlek Kiatmoo9 on Sunday in Japan at ONE 172: Takeru vs. Rodtang.

Anane showed improved striking skills and growing confidence en route to an impressive victory inside the Saitama Super Arena against the martial arts icon who is largely considered the world’s best Muay Thai athlete.

The thrilling matchup was contested across three rounds despite being initially scheduled as a ONE bantamweight Muay Thai world title unification bout, with Superlek entering as the division’s titleholder and Anane as interim world champion. The rules changed after Superlek failed his pre-match hydration test and was stripped of his belt.

Even without the chance to unify the world title, Anane had a point to prove against the only man to beat him in the ONE Championship, back in 2023 via first-round-knockout on his promotional debut.

The Algerian put in a much-improved performance, dominating the Thai veteran across three rounds of quick-paced action. Anane’s slick movements made it impossible for Superlek to land big shots, while the 20-year-old utilized his height and reach advantage to unleash powerful punches, kicks, and knees.

In the course of the matchup, Anane also became the first man to ever score a knockdown with a high right kick that saw Superlek bounce off the ropes and land on the canvas.

Anane also became only the second athlete to beat Superlek in the ONE Championship, following Morocco’s kickboxing star Ilias Ennahachi.

The emphatic win raised Anane’s overall professional record to 40-5 and continued his stunning run in form after defeating Scotland's Nico Carrillo, former world title challenger Felipe Lobo, and Lethwei legend Soe Lin Oo.

Anane, who is the youngest-ever WBC Muay Thai world champion, later expressed his delight at beating the Muay Thai and kickboxing icon.

“I’m very happy now. My first dream just came true. I’m so happy; I’ve never been this happy in my life before,” Anane said as he thanked his friends, family, and coaching team led by Mehdi Zatout.

The event, which witnessed four world-title bouts, was headlined by the long-awaited five-round flyweight kickboxing contest in which Thailand’s Rodtang Jitmuangnon claimed a historic knockout win in the first round over Takeru Segawa.

Earlier in the event, Morocco’s Zakaria El-Jamari, who represented Arab nations on the fight card alongside Anane, suffered a disappointing first-round-knockout loss at the hands of Japan’s Hyu Iwata.


Patience pays off for Mansell with breakthrough Singapore win

Patience pays off for Mansell with breakthrough Singapore win
Updated 23 March 2025
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Patience pays off for Mansell with breakthrough Singapore win

Patience pays off for Mansell with breakthrough Singapore win
  • Richard Mansell sank a crucial birdie putt at the final hole to win a first DP World Tour title at the weather-hit Porsche Singapore Classic by a single shot on Sunday

SINGAPORE: Richard Mansell sank a crucial birdie putt at the final hole to win a first DP World Tour title at the weather-hit Porsche Singapore Classic by a single shot on Sunday.
Needing to avoid a playoff with Japan’s Keita Nakajima at Laguna National Golf Resort Club, the Englishman reached the green in two at the par-five 18th.
He then rolled his eagle attempt to within six feet of the pin before holding his nerve to drain his winning putt to clinch his maiden DP World Tour title with a final-round six-under-par 66.
“I wish this win had come earlier. I played so well today to get into that position and I’ve been waiting for this moment for a long time,” said the 29-year-old.
“So many people have supported and believed in me when I stopped doing it myself.”
Victory was particularly special as Mansell had come close to winning on multiple occasions on the tour, only to fall short and struggle with self-belief.
“I had quite a few close calls and didn’t get it done. Looking back, I probably should have kept doing what I was doing and it (a win) probably would have happened a lot sooner,” he said.
“I tried to change and became quite good at pointing the finger at other people. I was just not enjoying this much and I got a little lost.
“It took a lot of work this past six months.”
Nakajima carded seven birdies for a bogey-free 65 to finish alone in second place.
Northern Ireland’s Tom McKibbin and France’s Adrien Saddier ended the week tied for third.
A three-day monsoon surge in Singapore forced the cancelation of the first round on Thursday, leading the tournament to be decided over 54 holes.

Leading scores:
200 — Richard Mansell (ENG) 68-66-66
201 — Keita Nakajima (JPN) 67-69-65
202 — Adrien Saddier (FRA) 66-68-68, Tom McKibbin (NIR) 69-65-68
203 — Marcus Armitage (ENG) 65-70-68
204 — Matthew Jordan (ENG) 65-69-70, Dan Erickson (USA) 69-64-71, Yuto Katsuragawa (JPN) 72-65-67
205 — Fabrizio Zanotti (PAR) 69-65-71, Manuel Elvira (ESP) 66-69-70, Kazuma Kobori (NZL) 70-71-64, Robert Macintire (SCO) 73-64-68, Li Haotong (CHN) 66-72-67


Piastri wins Chinese Grand Prix from pole in McLaren one-two

Piastri wins Chinese Grand Prix from pole in McLaren one-two
Updated 23 March 2025
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Piastri wins Chinese Grand Prix from pole in McLaren one-two

Piastri wins Chinese Grand Prix from pole in McLaren one-two
  • Oscar Piastri led from pole to win the Chinese Grand Prix on Sunday as McLaren used a one-stop strategy to complete a dominant one-two with Lando Norris second

SHANGHAI:Oscar Piastri led from pole to win the Chinese Grand Prix on Sunday as McLaren used a one-stop strategy to complete a dominant one-two with Lando Norris second.
George Russell was third in a Mercedes with Red Bull's world champion Max Verstappen snatching fourth place after a thrilling late pass on Ferrari's Charles Leclerc.
Lewis Hamilton came home sixth behind his teammate after his first Ferrari victory in Saturday's sprint race in Shanghai, when Piastri had been second.
"It's been an incredible weekend, the car has been pretty mega," said the Australian Piastri, who had been running second a week ago in Melbourne' season-opener before a late spin.
"Very, very happy. The hard was a much better tyre than everyone expected, so to go all the way to the end was a bit of a surprise, but a happy surprise."
Norris had to cope with a late brake issue which forced him to settle for second rather than challenge his teammate.
The Briton continues to lead the championship after two race weekends on 44 points from Verstappen on 36.
Russell started from second and knew it was imperative to try to grab the lead off the line.
Instead he was squeezed by Piastri on the long first bend complex, which allowed Norris to surge past into second.
Both Ferraris got past Verstappen on the same bend, relegating the world champion from fourth to sixth.
Leclerc lost part of his front wing when it brushed Hamilton's rear right wheel but it did not affect his pace.
Hamilton was the first of the front-runners to dive in for new rubber on lap 14.
All the others followed for hard tyres with Russell getting past Norris in the melee.
But the McLaren showed superior pace and surged back past at the end of the pit straight with the help of DRS.
Hamilton began to struggle on the hard compound and allowed his teammate past on lap 21 freeing Leclerc to go after Russell.
On lap 38 Hamilton had to pit again for new tyres, dropping him behind Verstappen.
The front five all stayed out as it became clear they were going to attempt to make the hard tyres last till the end of the 56 laps.
Verstappen had nursed his tyres throughout the race which enabled him to have a late charge on Leclerc and pass the Ferrari at the start of lap 54.
Haas finished with two cars in the points as Esteban Ocon was seventh and rookie Ollie Bearman 10th.
The other points scorers were Mercedes teenager Kimi Antonelli in eighth with Alex Albon ninth in his Williams on his 29th birthday.