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Saudi designers push new boundaries at Saudi Cup

Saudi designers push new boundaries at Saudi Cup
Racegoers stepped out in eye-catching outfits at the Saudi Cup. (AN/ Huda Bashatah)
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Updated 22 February 2025
Lama Alhamawi
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Saudi designers push new boundaries at Saudi Cup

Saudi designers push new boundaries at Saudi Cup
Updated 22 February 2025
Lama Alhamawi
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RIYADH: Designers and models from across the Kingdom gathered at the Saudi Cup this weekend to showcase their designs, pushing the boundaries of creativity and innovation and paying tribute to the Kingdom’s heritage, landscapes and tradition.

“We love to see brands pushing those boundaries and giving us a surprise every year,” Fashion Commission CEO Burak Cakmak told Arab News.




(AN/ Huda Bashatah)

Pushing boundaries in fashion is exactly what happened at the 2025 Saudi Cup, with designers and models celebrating the Kingdom’s architecture and landmarks, such as a thobe-inspired suit decked in mirrors and a silk wrap-around to replicate AlUla’s Maraya or a 3D headband that replicated the Kingdom’s first UNESCO World Heritage of Hegra.

When asked what themes or tributes the CEO had seen most often at this year’s event, Cakmak said that there was a focus on regional references.




(AN/ Huda Bashatah)

“I think there’s always a regional reference, clearly the Saudi Cup is very much about Saudi culture and the country represents itself, especially designers based on where their origins are from, and heritage is from,” Cakmak said.

“So you will always see things that are very, very Najdi, very Hijazi, very Asisir, but at the same time are also thinking about, for example, sustainability using natural elements.




(AN/ Huda Bashatah)

“And we’ve seen brands that are using dates, palm leaves, organic materials, to create looks for an exhibition.”

The CEO underlined that sustainability and creativity remain common and consistent themes at this year’s Saudi Cup.




(AN/ Huda Bashatah)

“There are a lot of inspirations that are coming from elements of craft and architecture and also the regional references, but at the same time all the way to things that are very much inspired by nature and then the sky and then the positioning of the country, that’s basically giving new ideas around what design can look like,” he said.

For the fourth year, the Saudi 100 Brands has continued its partnership with the Saudi Cup, featuring a gallery of some of the top 100 Brands designers from bridal, couture, ready-to-wear, jewelry and bags.

Topics: Saudi Cup

Saudi Fashion Awards set for May 22 in Riyadh

Saudi Fashion Awards set for May 22 in Riyadh
Updated 19 May 2025
Arab News
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Saudi Fashion Awards set for May 22 in Riyadh

Saudi Fashion Awards set for May 22 in Riyadh
Updated 19 May 2025
Arab News

DUBAI: The Saudi Fashion Commission is set to host the second edition of the Saudi Fashion Awards on May 22 in Riyadh.

The ceremony will celebrate the “visionaries, creatives, and entrepreneurs shaping Saudi Arabia’s rapidly growing influence in the international fashion and beauty industries,” according to a released statement. 

Key awards this year include the Fashion Stylist of the Year  prize; the Fashion Photographer of the Year prize, presented in collaboration with Hia Magazine; the Menswear Brand of the Year trophy; the Womenswear Brand of the Year prize; the Jewelry Brand of the Year award; and the Elite Model Honorary Award for Model of the Year.

The judging panel includes Hollywood stylist Law Roach; Amanda Smith, CEO of Fairchild Media Group and WWD; Burak Çakmak, CEO of the Saudi Fashion Commission; Xavier Romatet, Dean of Institut Français de la Mode ; Mohammed Aldabbageh, KSA Managing Director of Chalhoub Group; and Mai Badr, Editor-in-Chief of Hia Magazine. 

“Riyadh is proudly emerging as the capital of fashion, beauty, and the future of the creative industries in the region. Its transformation from promise to global presence on red carpets, runways, and retail spaces reflects the ingenuity and dedication of a new generation of trailblazers redefining regional and international fashion standards,” Çakmak said in a released statement.

Topics: Saudi Fashion Awards

Angelina Jolie remembers Fatima Hassouna at Cannes

Angelina Jolie remembers Fatima Hassouna at Cannes
Updated 19 May 2025
Arab News
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Angelina Jolie remembers Fatima Hassouna at Cannes

Angelina Jolie remembers Fatima Hassouna at Cannes
Updated 19 May 2025
Arab News

DUBAI: US actress and Oscar winner Angelina Jolie made a special appearance at the Cannes Film Festival to present the Trophee Chopard to rising stars Marie Colomb and Finn Bennett.

During the dinner ceremony, Jolie reflected on the power of international cinema to make an impact in times of global turmoil.

“I love international cinema,” Jolie told the star-studded assembly of guests. “We are brought to other lands, into private moments, even on the battlefield, we connect and we empathize … anything that is possible to make international cinema more accessible is necessary and welcome.”

“And none of us are naive,” Jolie continued. “We know that many artists around the world lack the freedom and security to tell their stories, and many have lost their lives like Fatima Hassouna, killed in Gaza, Shaden Gardood killed in Sudan, and Victoria Amelina killed in Ukraine, and so many other extraordinary artists who should be with us now. We owe all of those risking their lives and sharing their stories and experiences a debt of gratitude, because they have helped us to learn and to evolve.”

Stars on hand at Women in Motion dinner in Cannes

Stars on hand at Women in Motion dinner in Cannes
Updated 19 May 2025
ARAB NEWS and REUTERS
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Stars on hand at Women in Motion dinner in Cannes

Stars on hand at Women in Motion dinner in Cannes
Updated 19 May 2025
ARAB NEWS and REUTERS

DUBAI/ CANNES: British actress Jameela Jamil and chairwoman of Saudi Arabia’s Red Sea Film Foundation Jomana Al-Rashid were on hand as Australian star Nicole Kidman vowed to keep pushing for gender equality in cinema at an exclusive party on the sidelines of the Cannes Film Festival in France on Sunday.

“I’m just an advocate and want to continue to keep moving forward with that, with my pledge from 2017, so it ain’t over,” said the Oscar-winning actor at the Women in Motion dinner at Cannes, part of a program set up by luxury group Kering in 2015.

Nicole Kidman vowed to keep pushing for gender equality in cinema. (Getty Images)

The event took place after Saudi Arabia’s Red Sea Film Foundation partnered with Kering to co-host a conversation with four of the Saudi organization’s “Women in Cinema” honorees —Amina Khalil, Gaya Jiji, Rungano Nyoni and Sarah Taibah on May 16.

Kidman, who won an Oscar for her portrayal of Virginia Woolf in “The Hours” in 2002, has worked with many of the leading male directors of her generation, but she pledged in 2017 to shoot with a female director every 18 months.

She told journalists in the French Riviera resort town earlier on Sunday that in the eight years since, she’s worked with 27 female directors, including projects in development.

“Part of it is protecting and surrounding the women with almost like a force field of protection and support,” she said.

Other stars at the dinner included Dakota Johnson and Julianne Moore as well as Patrick Schwarzenegger of “The White Lotus.” Director Guillermo del Toro was also in attendance.

Brazilian director Marianna Brennand received the initiative’s emerging talent award, which includes a grant of $55,920 to work on a second feature project.

According to Women in Motion organisers, the share of women directors increased to only 13.6% from 7.5% among the top 100 box office films in the United States between 2015 and 2024.

Seven out of the 22 films in competition this year were made by women, including an entry from Julia Ducournau, one of only three women to have ever won the Palme d’Or top prize.

‘What if this were me?’: Pakistani-Dutch filmmaker amplifies Afghan voices challenging refugee stereotypes

‘What if this were me?’: Pakistani-Dutch filmmaker amplifies Afghan voices challenging refugee stereotypes
Updated 19 May 2025
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‘What if this were me?’: Pakistani-Dutch filmmaker amplifies Afghan voices challenging refugee stereotypes

‘What if this were me?’: Pakistani-Dutch filmmaker amplifies Afghan voices challenging refugee stereotypes
  • Anya Raza’s ‘On the Mountain’ captures the dilemma of an Afghan woman teacher, who is caught between love, family and unforgiving realities of the conflict
  • The filmmaker urges Pakistan to reconsider its decision to expel Afghan refugees, saying ‘it is very important that they have their basic human rights and dignity’
Updated 19 May 2025
UROOSA JADOON

ISLAMABAD: Anya Raza was in Washington and watched with the whole world in disbelief as the Afghan capital of Kabul fell to the Taliban in August 2021, marking an end to two decades of United States-led intervention.

The chaos that unfolded moved the Pakistani-Dutch writer and filmmaker to reach out to the Afghans, who desperately sought to relocate to safety, as well as humanitarian and other workers involved in the process.

Their tales of love, loss, devastation and despair compelled Raza to document these heart-wrenching stories to humanize the Afghan refugee crisis for the world, which largely seemed to be indifferent to the chaos.

Her film, ‘On the Mountain,’ based on true stories Raza encountered during the interviews, challenges stereotypes and offers a deeply human perspective on the plight of Afghan refugees, according to the filmmaker.

“I interviewed a lot of refugees, people working with refugees, humanitarian workers, case workers, resettlement officers, and others involved. Time and again, I was struck by the sheer devastation, loss, and the immense decisions people had to make just to keep uprooting their families, to keep them safe,” Raza told Arab News, on the sidelines of the Women International Film Festival in Islamabad last week.

“After 20 years of war, the voices of Afghan people weren’t reaching the international stage, despite all the sacrifices they made, despite the destruction. It felt like a way for me to lend my voice as an artist, to break some of the silos.”

The 13-minute film captures the dilemma of an Afghan woman teacher who is caught between love, family and the unforgiving realities of the conflict, forced to make heartbreaking choices.

Set against the backdrop of a turbulent Kabul in 2021, Raza says the film is both a “social and political statement” that challenges stereotypes and biases relating to refugees and offers audiences a chance to reflect on the human characters behind headlines.

“There are a lot of prejudices, biases, and stereotypes when it comes to refugees — their role in communities, how they are perceived,” she said.

“This film is an invitation into an Afghan home, into the love and tough decisions that a family must make. It lets viewers ask, ‘What if this were me?’“

But for Raza, whose work has sparked discussions around identity, nationality and human rights, bringing the film to life was not without challenges.

“For artists, it’s always difficult to secure funding for projects. You might find money, but it’s harder to find people who align with your values,” she said.

The film continues to connect with audiences around the world and evokes powerful emotions and reflections from the attendees at the Islamabad festival.

But despite the effort, the reality has drastically changed for many Afghan refugees since the Taliban seized power in Afghanistan and thousands of them fled to Pakistan to seek refuge there, according to the filmmaker.

Today, those same refugees face forced repatriation and are being driven back to the uncertainty they once escaped.

“It breaks my heart to see Afghans who have lived here their whole lives, who felt that Pakistan was their home, [are] now being forced to leave without any of their belongings,” Raza said.

Pakistan has repatriated approximately 1.3 million Afghan refugees in a deportation drive launched since Nov. 2023, according to officials. The drive was launched after Islamabad witnessed a surge in suicide attacks and militancy that it blamed on Afghan nationals, without providing evidence.

The government in Islamabad initially said it was focusing on expelling foreigners with no legal documentation and other categories, such as Afghan Citizen Card (ACC)-- a document launched in 2017 to grant temporary legal status to Afghan refugees— would be included later. This year, Pakistan’s interior ministry asked all ACC holders to leave the country by March and started deporting them from April 1.

In total, Pakistan has hosted over 2.8 million Afghan refugees who crossed the border during 40 years of conflict in their homeland.

Raza urged Islamabad to reconsider its decision to expel Afghan refugees: “It’s very important that they have their basic human rights, their dignity, that they’re safe.”

Topics: Afghan refugees

AlUla a ‘cinematic wonder,’ says exec on 5th anniversary of Saudi Arabia’s Film AlUla

AlUla a ‘cinematic wonder,’ says exec on 5th anniversary of Saudi Arabia’s Film AlUla
Updated 18 May 2025
Nada Alturki
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AlUla a ‘cinematic wonder,’ says exec on 5th anniversary of Saudi Arabia’s Film AlUla

AlUla a ‘cinematic wonder,’ says exec on 5th anniversary of Saudi Arabia’s Film AlUla
Updated 18 May 2025
Nada Alturki

CANNES: AlUla’s natural landscapes are fast becoming a national icon for Saudi Arabia, attracting tourists who wish to experience the scenes for themselves. But since the inception of Film AlUla, the region’s film agency, its sand dunes and historic landmarks have traveled the world through cinema. 

As Film AlUla celebrates its fifth anniversary, Acting Executive Director Zaid Shaker sat down with Arab News to discuss the entity’s milestones on the sidelines of the Cannes Film Festival in France.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Film AlUla (@filmalula)

“I think that our voice and our positioning (of) Film AlUla as a catalyst in the Saudi film industry has sort of echoed, and now we have amazing infrastructure,” Shaker said. 

Only seven years ago, cinemas reopened in the Kingdom after a 35-year ban. The establishment of Film AlUla in early 2020, under the mandate of the Royal Commission of AlUla, has played a hand in cementing Saudi Arabia’s role in the international film industry. 

One of Film AlUla’s headlining achievements is Tawfik Alzaidi’s “Norah,” released in 2023, which became the first Saudi feature film to premiere at Cannes. The film, which followed the story of a young girl in the 1990s with a thirst for artistic expression, featured a crew made up of 40 percent AlUla locals. 

This year, first-time director Osama Al Khurayji’s “Siwar” was the opener for the Saudi Film Festival, held at the King Abdulaziz Center for World Culture (Ithra) in Dhahran in April. The film follows two families, one Saudi and one Turkish, as they navigate societal challenges and personal upheavals. Here, AlUla acts as a stand in for the southern city of Najran and the shoot featured an 80 percent local crew. 

Film AlUla executives have long emphasized training the local community as part of their core mission.

The area is home to roughly 65,000 residents, the executive said, and one of the core factors to creating a sustainable film sector is establishing a well-trained local crew. This is done through training programs for capacity-building and skill refinement. 

“Whenever we work on attracting an international production, our organic by-product is sort of upskilling the locals so that they can take this forward and start narrating their own stories,” Shaker said.

The entity recently announced a partnership with Manhattan Beach Studios, which operates more than 600 sound stages around the globe, as operators for their local facilities.

“We try to do everything looking at very high quality and the highest of standards… In partnering with MB Studios to manage our cutting-edge, state-of-the-art facilities, we are showing commitment locally, regionally and internationally, that our positioning is real, and that we offer a seamless, advanced experience to every storyteller that comes to AlUla,” Shaker said.

Some of the first major Hollywood productions to shoot in the region were Anthony and Joe Russo’s drama “Cherry,” and Ric Roman Waugh’s “Kandahar,” and others followed. In 2024 alone, AlUla hosted 85 projects, ranging from films and TV series to commercials and music videos. 

These productions are largely incentivized by the country’s rebates policies, operated under the umbrella of the Saudi Film Commission and the National Rebate Fund.

“We offer 40 percent rebates and an uplift of 10 percent incentives, which are usually designed based on training programs and marketing efforts,” he said. 

This rebate can be elevated to 50 percent when Saudi nationals are employed in key roles within the production.

“AlUla is blessed with a vast, diverse collection of amazing locations. It’s awe inspiring — it’s a cinematic wonder in itself. So part of the attraction and work in bringing productions and building a film sector relies on the sense of location,” Shaker said.

“It’s building on this amazing backdrop, which spans, in its history, more than 200,000 years. The … location has witnessed lots of cultures, lots of civilizations, lots of stories. It’s how we position these amazing, inspiring locations to be pivotal characters in any audio-visual production.”

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