Zelensky in Saudi Arabia as Ukraine, US set for key talks
Zelensky arrived ahead of talks between Ukrainian officials and Saudi and US representatives, due to take place on Tuesday
Updated 11 March 2025
Arab News
RIYADH: Crown Prince Mohammed bin Salman received Ukraine President Volodymyr Zelensky, the Saudi Press Agency reported early Tuesday.
The president arrived ahead of talks between Ukrainian officials and Saudi and US representatives, due to take place on Tuesday.
The crown prince reiterated in a meeting the Kingdom’s keenness and support for all international endeavors and efforts aimed at resolving the Ukrainian crisis and achieving peace.
Zelensky expressed his thanks and appreciation for the Kingdom’s efforts, commending its pivotal role in the Middle East and the world.
Senior Saudi and Ukrainian officials attended the meeting.
Earlier, Zelensky was received at King Abdulaziz International Airport by the Deputy Governor of Makkah Region Prince Saud bin Mishaal bin Abdulaziz and other officials.
Ukrainian and US officials will meet in the Red Sea city of Jeddah to seek a way out of the Russia-Ukraine conflict, more than three years since Russia launched its full-scale invasion of Ukraine.
US Secretary of State Marco Rubio, who arrived in Saudi Arabia on Monday, was also received by the crown prince.
Saudi king, crown prince congratulate Senegal’s president on independence day
The West African country celebrates its independence yearly on April 4th, the day it signed a transfer of power agreement with France in 1960 to form the Mali Federation with French Sudan
Updated 05 April 2025
Arab News
JEDDAH: Saudi Arabia's King Salman and Crown Prince Mohammed bin Salman on Friday congratulated Senegal's President Bassirou Diomaye Faye on his country's Independence Day.
In a cable, King Salman wished the Faye "continued good health and happiness", and the government and people of Senegal "steady progress and prosperity."
The crown prince issued a similar statement, the Saudi Press Agency reported.
The West African country celebrates its independence yearly on April 4th, the day it signed a transfer of power agreement with France in 1960 to form the Mali Federation with French Sudan. The union, however, was short-lived as the two dissolved their union in August of the same year and the former French Sudan became the Republic of Mali.
In early 1982, Senegal and neighboring Gambia formed the Confederation of Senegambia, but parted ways in 1989 as the integration was never carried out.
Faye, the current president, was an opposition candidate who rose to power after defeating incumbent president Macky Sall in the March 2024 election.
How Saudi companies are redefining corporate responsibility with ESG leadership
ESG integration is transforming industries as Saudi firms leverage AI, blockchain, and biotech to drive impact
Private companies like SAWACO and WAYAKIT are proving that profitability and sustainability can thrive together
Updated 05 April 2025
Afshan Aziz
JEDDAH: Saudi companies across multiple industries are increasingly integrating environmental, social, and governance principles into their corporate strategies, driving sustainable growth while balancing environmental stewardship, community impact, and corporate responsibility.
This strategic shift aligns with Saudi Arabia’s Vision 2030 roadmap — a transformative economic diversification plan — and its ambitious 2060 net zero emissions target, reinforcing the nation’s position as a sustainability leader.
SAWACO Water Group exemplifies this transformation, embedding sustainability into its core operations.
“Sustainability is not just a goal; it’s a responsibility,” CEO Nizar Kammourie told Arab News, emphasizing the company’s alignment with Vision 2030’s focus on environmental and social progress.
He added: “At SAWACO, we integrate ESG into every aspect of our operations, from optimizing resource efficiency to ensuring transparent governance and community engagement.”
Underpinning this commitment, SAWACO has implemented advanced operations intelligence software to enhance energy efficiency in desalination plants.
“We are leveraging cutting-edge technology to reduce power and chemical consumption while extending the life cycle of our assets,” said Kammourie.
Nizar Kammourie, chief executive officer of SAWACO. (Supplied)
The company also tracks carbon emissions through its Remedium Platform, which supports data-driven reduction targets.
“Accurate carbon accounting allows us to set tangible, data-driven targets for reducing our environmental footprint, ensuring our growth remains responsible and sustainable,” he added.
To address resource optimization, SAWACO has partnered with a US-based firm to pioneer brine minimization technology.
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“Water is one of our most precious resources, and we are committed to maximizing its use,” said Kammourie.
“Our innovative brine minimization system enhances freshwater recovery from seawater while significantly reducing brine discharge, preserving marine ecosystems and supporting coastal livelihoods.”
Governance reforms further solidify SAWACO’s ESG leadership. A dedicated committee oversees alignment with international sustainability standards such as the UN Sustainable Development Goals.
“Ethical governance is the foundation of a sustainable business,” said Kammourie “By integrating real-time data analytics, third-party audits, and stakeholder engagement into our decision-making process, we ensure accountability at every level.”
He added: “Sustainability must be measured, not just discussed. That’s why we also integrate ESG metrics into performance reviews, making it a part of our company culture rather than just a corporate initiative.
“We are not just providing water — we are safeguarding the future of water sustainability in Saudi Arabia. Our goal is to drive meaningful change that aligns economic success with long-term sustainability.”
These efforts reflect broader national momentum, as Saudi businesses bridge profitability and planetary stewardship to set new benchmarks for ESG leadership in emerging markets.
SAWACO is not just providing water, but also afeguarding the future of water sustainability in Saudi Arabia, according to its CEO. (Supplied)
Similarly, Luisa Javier, CEO of WAYAKIT, highlighted how her women-led biotechnology company has embedded ESG into its DNA, transforming hygiene solutions in aviation, transportation, and facilities management.
“We are not just creating products; we are building solutions that have a measurable environmental and social impact,” she told Arab News.
WAYAKIT’s flagship disinfectant eliminates 99.999 percent of viruses and bacteria in just 30 seconds using 93 percent biodegradable components.
By replacing harmful quaternary ammonium compounds with biodegradable nano-modified citric acid in aircraft cleaning processes, the company says it has reduced environmental impact by 94 percent.
Dr._Luisa_Javier (left), CEO of WAYAKIT, and cofounder Dr. Sandra Medina. (Supplied)
In addition, its environmental footprint tracker measures progress in energy efficiency, water conservation, pollution reduction, and health improvements.
“Sustainability isn’t just about compliance — it’s about innovation,” said Javier. “We have to rethink traditional approaches and develop solutions that align with the future.”
WAYAKIT also integrates ESG principles into its governance and transparency measures. Its women-led C-suite strengthens decision-making diversity, while blockchain technology safeguards sustainability metrics, preventing greenwashing and ensuring accurate reporting.
“Authenticity matters,” said Javier. “Every sustainability claim we make is backed by rigorous third-party laboratory testing. We are setting a new standard for how biotech companies can be both profitable and responsible.”
DID YOU KNOW?
• The Kingdom is aiming for net zero carbon emissions by 2060, embedding ESG principles in national initiatives like Green Riyadh.
• In 2021, the Saudi Stock Exchange introduced ESG disclosure guidelines, mandating listed companies prioritize transparency.
• Saudi Electricity Co., Almarai, and Saudi Telecom Co. have embedded ESG guidelines, issuing green bonds and improving governance.
Community engagement is another cornerstone of WAYAKIT’s ESG strategy. With 70 percent of its workforce consisting of women, the company provides technical training in biotechnology and leadership development to foster career advancement for Saudi women.
“Empowering women in STEM is not just a mission — it’s a responsibility,” said Javier. “Our workforce is a reflection of what Saudi Vision 2030 aims to achieve: a thriving, innovative economy where women play a central role.”
This momentum is part of a broader national trend. A 2023 report by Saudi Arabia’s sovereign wealth fund, PIF, highlighted how Saudi organizations, particularly those within its portfolio, are spearheading ESG awareness and implementation.
Under the Saudi Green Initiative, more than 600 million trees and shrubs are expected to be planted by 2030 across the Kingdom. (SGI photo)
The Saudi Green Initiative, launched by Crown Prince Mohammed bin Salman, supports this shift with $187 billion in investments across more than 60 programs to advance the green economy.
Through large-scale investments in green initiatives, innovative carbon reduction strategies, and community-focused programs like those led by SAWACO and WAYAKIT, Saudi businesses are proving that profitability and sustainability can coexist.
Collectively, these efforts set a new benchmark for ESG leadership in emerging markets while positioning Saudi Arabia as a global leader in sustainable development.
Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra
Concert features symphonic arrangements, in-game HD visuals
Updated 04 April 2025
Jasmine Bager
DHAHRAN: It is “game on” at the King Abdulaziz Center for World Culture after it opened its doors to an event on Thursday.
The orchestral performance, which is being held nightly at the Ithra Theater — with two shows scheduled for Friday — celebrates the soundtracks of popular video games and attempts to breathe new life into them.
The concert features symphonic arrangements paired with in-game HD visuals and exclusive concept art from popular titles such as League of Legends, Overwatch, Assassin’s Creed, and The Witcher 3.
The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others. (Supplied)
Sergey Smbatyan, founder of the Armenian State Symphony Orchestra and the artistic director and principal conductor since 2005, was on hand to lend context and commentary between the scores on opening night.
He told the crowd before the show: “If you’re not a gamer, what I want you to do is to imagine that you’re in a museum — an art museum — but instead of a curator telling you about the images that you’re going to see on this huge screen, let these musicians tell you that exact story.
“Tonight there is no right time to clap; there is no wrong time to clap. If you hear something you like from these guys (gesturing to the orchestra behind him on stage), let us know.
“We're going to start off tonight with role-play games, or what are known as RPGs, where players assume the roles of characters in a fictional setting. The game is focused on interactive storytelling, decision-making and strategy.”
Dhahran resident Paul Blay took his two daughters Sylvia, 11, and Celeste, 10, to the show.
Blay, who is a father of six, told Arab News: “I get emails about Ithra events and saw this one and I thought it would be fun for me and the girls to go to. Like with anyone that you love, I shared the things I love with them.”
The Blay family moved to the Kingdom last year and were keen to attend an event that merged gaming with music.
Celeste told Arab News: “I really like video game music; the music is really pretty and I like listening to that. It is kind of what motivated me to come here. And, also, my dad likes video games.”
The older Blay sisters have both taken music lessons and play multiple instruments, including the piano, the harp and the clarinet.
Their father said: “Some of the best music that’s being composed nowadays is for movies and video games. I expected it to be really high quality and good (at Ithra).”
The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.
The last show takes place on April 5, with tickets starting at SR200 ($53), available at the venue or via the Ithra website.
Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah
The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations
Updated 04 April 2025
SPA
MAKKAH: Makkah Deputy Gov. Prince Saud bin Mishal bin Abdulaziz launched the “Love of Khaled Al-Faisal” exhibition as part of Jeddah Season festivities.
The ceremony was attended by Prince Turki bin Faisal, alongside several relatives of Makkah Gov. Prince Khaled Al-Faisal.
The delegation toured the exhibition, housed at the Abadi Al-Johar area in Jeddah, which runs from April 3-8 and welcomes visitors daily from 4 p.m. to 11 p.m.
The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations.
Saudi Arabia’s Hail poppy reserve attracts thousands of tourists
Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors
Updated 04 April 2025
SPA
HAIL: With its vibrant array of wildflowers framed by golden sand dunes and majestic mountains, the Poppy Reserve in Al-Khattah is one of the Hail region’s most captivating attractions.
Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors, particularly during holidays, Eid and the spring season.
The attraction enchants guests with its sweeping fields of poppies, perfectly balanced in form and color. As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder.
This striking beauty enhances the region’s reputation for breathtaking scenery and offers a unique experience.
