RIYADH: Saudi Artisanal Co., an affiliate of the Heritage Commission, has signed a partnership agreement with a business services firm to strengthen and develop the handicrafts sector, empower local artisans, and drive innovation in luxury gift and distribution offerings.
The agreement features clauses designed to enhance collaboration with Saudi craftspeople, develop their technical capabilities, and provide essential resources to elevate product quality.
It also focuses on strengthening marketing and distribution efforts, particularly through digital platforms that showcase handicraft products.
These initiatives aim to support planned expansion, increase consumer awareness, and create new market opportunities.
The company’s acting CEO, Ibrahim Al-Dulaijan, emphasized that such partnerships expand commercial channels for Saudi artisans’ products, particularly significant during the Year of Handicrafts 2025.
He noted that these efforts reinforce the company’s mission to provide sustained support to creative artisans, helping them incorporate artistic elements into each creation while accessing broader markets domestically and internationally.
